Working with VIP Customers – Endorsed Professional
Working with VIP Customers – Endorsed Professional
Course overview

Course overview

Working with VIP customers can be quite challenging compared to working with regular customers. The demands, needs, and expectations of VIPs are typically higher, and even experienced professionals may run into complications in certain situations. In order to be truly prepared for any type of interactions with VIPs, we must be familiar with particular techniques for working with VIP customers.

This Atton Institute training course provides all necessary and up-to-date information about the world of VIPs: how to provide top quality service, how to treat them, and the golden rules to follow. You will study what distinguishes a regular customer from a VIP, and this knowledge will help you to comprehend the customer’s pain points and what needs to be done to satisfy them. We take a professional look at delivering the true VIP customer experience within the reality of the multicultural UAE environment to help you better understand your customers, which ultimately converts into positive results for you and your company.

Upon completing this Atton Institute course, you will gain a clear understanding of a number of crucial points regarding VIP customers, including:

  • Correct definition of VIPs and why VIP client service & etiquette might be challenging
  • How to build relationships with VIPs and how it will benefit you in your daily duties
  • Key points where most professionals working with VIPs may potentially fail
  • Mastery of the tactics and techniques required for successfully working with VIPs
  • Top elements and secrets of outstanding VIP service and the best applicable praxis
Course Content

Course content

DAY ONE 13 Jan 2019

  • Customer Service Certification Essentials and how to Provide them to VIP Customers
  • Recognizing how VIP Customer Service & Etiquette Affects your Performance at Work
  • Finding the hitches in Customer Service and Knowing the Reasons why Clients May Leave
  • The Lifetime Value of Existing Customers and Importance of Long-Term Relationships
  • Identifying VIP Customer Expectations & Building client Confidence and Relationships
  • Establishing Customer Contacts as long-term Relations when Working with VIPs

DAY TWO 14 Jan 2019

  • The Definition of VIPs and the Difference between VIPs and Regular Customers
  • Why VIPs want to Feel Important and Crucial Reasons to provide VIP service
  • Building Relationships with VIP Customers and its Importance for Customer Acquisition
  • Knowing the difference between Building Relationships with VIPs vs. Regular Customers
  • Identifying your best VIP Customers – Defining the Right Target Groups
  • Top Elements which Make the VIP Experience and how to Go Above and Beyond

DAY THREE 15 Jan 2019

  • Mastering Communication Skills with VIP Customers over Various Channels
  • Switching from a Standard Selling approach to Providing High-Quality Service
  • Delivery of the VIP Experience in the UAE under Conditions of Multiculturalism
  • Strategies and Techniques to Enhance Your Working Process with VIP Customers
  • Avoiding possible Fails and Handling Complaints within VIP Customer Service
  • Execution of International VIP Customer Service Standards & Etiquette
What will you gain

What will you gain

After the successful completion of this intensive Atton Institute professional training course, participants are able to:

  • Understand how and why VIP customer service & etiquette needs to be different
  • Skyrocket your results via establishing reliable contacts with VIP customers
  • Build and manage client contacts and relationships with outstanding results
  • Learn techniques and get certified in the delivery of an outstanding VIP experience
  • Know how to switch from aggressive selling to sales via service delivery
  • Communicate with customers more efficiently via various communication channels
  • Perfect your interactions using the techniques acquired from the course
  • Study the realities and specifics of VIPs in the UAE and its multicultural aspects
  • Create a clear plan and strategy on how to improve your relationship with your VIPs
  • Increase customer satisfaction, which ultimately impacts your overall personal results
  • Become a true professional when working with all types of VIP customers
FAQ for Internal Part of the Courses:


We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 2- and 3-day trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.

If you need help in choosing the best course for you, please get in touch with our STUDENTS SUPPORT DEPARTMENT.

There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.

For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.

Each course participant obtains the Atton Institute Course Completion Certificate, which is protected by means of several authentication elements. Each Atton Course Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.

Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.

  • Choose your course (feel free to get in touch with us for support).
  • Select the desired date and location of the course.
  • Proceed with course registration (online or via e-mail or phone).
  • Upon registration, you will receive invoice to finalize the registration.
  • Upon payment of the Admission Fee, your course registration is completed.

Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.

Course Content

Key facts


Course code:


3 days


Admission requirements:




Certificate upon successful completion

Course schedule sample one day

09:00 AM  -  10:30 AM  -  First Training Session
10:30 AM  -  10:45 AM  -  Coffee Break
10:45 AM  -  12:15 PM  -  Second Training Session
12:15 PM  -  1:15 PM  -  Networking Lunch
1:15 PM  -  2:45 PM  -  Third Training Session
2:45 PM  -  3:00 PM  -  Coffee Break
3:00 PM  -  4:30 PM  -  Final Training Session
4:30 PM  -  5:00 PM  -  Day Summary and Q&A
Fees & whats included

Fees & what is included

Early bird 65 days before course start date Early bird 40 days before course start date Regular Course Fee
USD 2,790.- USD 2,990.- USD 3,300.-
  • For early registrations special prices apply as outlined above.
  • The regular, special and early bird courses fees include the applicable 5% VAT.
  • Companies - register 2 participants for the same course and date and get one place free.
  • Only one type of discount can be applied to the same course & date registration.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Course Fee Includes

  • Extensive Workbook with Course Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Course
  • Post Course Action Plan
  • Index of Additional Suggested Materials
  • Course Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

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When would you like to start

16 Dec 2018, Riyadh Register Now
13 Jan 2019, Dubai, UAE Register Now
05 Mar 2019, Riyadh Register Now
12 Mar 2019, Dubai, UAE Register Now
22 Apr 2019, Abu Dhabi, UAE Register Now
09 Jul 2019, Riyadh Register Now
16 Jul 2019, Singapore Register Now
25 Aug 2019, Dubai, UAE Register Now
06 Oct 2019, Riyadh Register Now
27 Oct 2019, Dubai, UAE Register Now
25 Nov 2019, Abu Dhabi, UAE Register Now
17 Dec 2019, Dubai, UAE Register Now
Participant insights

Additional Info

Who are VIP clients? These are the people who are ready to spend a considerable amount of money or make a significant impact on your business with their actions or investments. They are usually the 20% of customers who generate up to 80% of income for a business. This also applies to companies dealing only with VIP clients as there also one would see 20% of VIPs making up around 80% of income.

As for the UAE, the segment of luxury goods and services is well developed and holds a significant portion of the local consumer market. As a result, customer service skills training courses aimed at working with VIP clients have become very popular in the UAE.

A single mistake in dealing with such people can be very costly for a business. How should one behave in a meeting with VIP clients? How might one win the trust of these people?

Customer care professionals should be focused on maintaining a high level of interpersonal and communication skills because only this will allow a manager to communicate with a client on an equal footing and eliminate psychological barriers. It is also fundamentally important for a customer service professional to be confident in the quality of the goods and services provided in order to have the required credibility. The essentials of working with VIP clients is one of the main topics of our customer service trainings and VIP customer service courses.

Of course, in order to make a good impression on a VIP client, one must possess practical skills and know the rules for building contacts and comfortable communication, which include affability to win people over, a natural smile, the ability to give compliments, and the ability to manage one’s own emotions. A manager serving VIP clients should know the peculiarities of the market sector to which this VIP client belongs and also be knowledgeable in various other areas in order to maintain the conversation. A good customer service certification program, presented at customer care training courses, includes working on these skills.

When working with VIP clients, special attention must be paid to the fulfillment of promises, the ability to clearly explain what exactly a customer is paying for, and creating the degree of comfort that a client is used to. The wider the set of positive personal characteristics of the manager working with VIP clients, the more successful he/she will be in sales.

Historically, the market for premium goods and services in the UAE has been highly advanced, and in addition, it has its own cultural specifics. Customer service skills should include an understanding of these unique features in order to be successful.

In our customer service training courses at the Atton Institute in Dubai, a sales manager can obtain professional certification in this realm to significantly improve his/her customer service skills and become very successful when dealing with clients in the premium and luxury segments.

Participant insights

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.