Creative Thinking and Innovation Workshop 09-09-2024

Creative Thinking and Innovation Workshop Training Course in Dubai, UAE

Course overview

Course overview

Innovation and creative solutions make all the difference between leaders and outsiders in the competitive modern market. Still most organizations approach the art of creative thinking unsystematically and chaotically. Innovative decisions in companies cannot be made intuitively. They require a deep understanding of the types of innovation, creative thinking techniques, methodologies, and innovation management. Our training course will show you how to think out of the box and how to improve creativity.

This course gives you all the tools, techniques, models, and theoretical knowledge required to move the innovation in your organization to the next level. You will learn a wide range of thinking styles and devote much time to an in-depth exploration of a variety of idea generation (ideation) techniques. Explore how to leverage the diversity of a team for even greater creative thinking skills and problem-solving ability. Then we switch to innovation types, and methodologies, the crucial idea management, creative thought process, and the overall innovation management process. Closer to the end of the course, we review why you should factor into your management of the organization’s innovation portfolio, then move onto a brief review of KPIs for various innovation types.

This creative thinking course is essential for Chief Innovation Officers, managers, staff in R&D departments, and everyone interested in leading their companies to a better innovative future. Participants of the course will improve the following creative and innovative thinking skills:

  • Be aware of different ideation types that allow you to be more flexible in innovative thinking
  • Practice multiple ideation techniques and put theory and practice into context
  • Know how to improve creativity and problem-solving skills at the team level
  • Learn the nuances of critical and creative thinking, its tools, and methodologies
  • Explore what is an innovation management process for better outcomes
  • Understand the foundations of KPIs for realistic performance evaluation and expectations
Who Should Attend

Who Should Attend

  • Leaders and Managers
  • Supervisors and Team Leaders
  • HR Professionals
  • Entrepreneurs
  • Project managers
  • All individuals who want to develop a more creative approach and come up with innovative solutions
What will you gain

What will you gain

  • Review your organization and its processes to reveal the room for improvement of productivity
  • Be able to consciously switch between various thinking styles (creative, analytical, systems, critical, etc.)
  • Understand and practice various ideation techniques
  • Understand the applicability of the various innovation methodologies to your organization
  • Be able to apply and manage an appropriate idea management process in your organization
  • Apply an innovation management process – and modify as appropriate – for your organization
  • Manage your innovation portfolio according to innovation types, taking the strategic and market context into account
  • Understand how to build and sustain an innovative organization
  • An overview of appropriate KPIs for different innovation types and organizational contexts
  • Understand the current global innovation trends
  • Lead your organization to better results with the assistance of innovative methods
Course Content

Key facts


Course code:


5 days


Admission requirements:



This course is worth 30 CPE credits
(1 credit for 50 minutes)
No CPE credits are applicable for online courses


Certificate upon successful completion

Course schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking
Fees & whats included

Fees & what is included

Early bird 70 days before course start date Early bird 25 days before course start date Regular Course Fee
USD 3,400.- USD 3,900.- USD 4,400.-
USD 2,150.-
  • For early registrations special prices apply as outlined above.
  • All fees are exclusive of VAT. Tax Registration Number : 100312636200003.
  • Companies - register 2 participants for the same course and date and get one place free.
  • Only one type of discount can be applied to the same course & date registration.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Course Fee Includes

  • Extensive Workbook with Course Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Course
  • Post Course Action Plan
  • Index of Additional Suggested Materials
  • Course Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

Image for: Atton Institute Certificate

When would you like to start

Creative Thinking and Innovation Workshop - 09 Sep 2024 Dubai, UAE
Course Content

Course content

  • Why everyone wants innovation, but no one wants to change
  • The innovation imperative and risks of innovation
  • The innovator’s dilemma
  • Thinking types
    • Analytical vs creative thinking
    • Divergent vs convergent thinking
    • Lateral thinking
    • Systems thinking
    • Inspirational thinking
    • Principles of creative thinking
    • Bringing it all together
  • Ideation – creative thinking strategies and the idea generation process
    • Opposite Thinking
    • Rip and Rap
    • Ego Alter
    • Problem Framing
    • Mind Mapping
    • Scamper
    • TRIZ
    • Brainstorming
    • Six Thinking Hats*
  • Enhancing creativity and problem solving at the team level
    • Driver of creativity and problem solving at the team level: diversity
    • Enablers of team creativity and problem solving
    • The synergistic mechanism by which teams solve problems
    • Questionnaire: The Four Forces Assessment
  • Creativity under constraints
    • We cannot operate in a vacuum
    • Constraints actually stimulate creativity
    • An active recognition and definition of constraints is helpful
    • Determine clear design criteria
  • Using creativity to improve problem-solving processes and decision making
    • Determining where creative thinking processes can help in the standard decision-making process
  • The adoption of innovations
    • The innovation adoption lifecycle
    • Jumping the chasm
  • Innovation types/models
    • Process/Product/Service
    • The Innovation Matrix
    • Ten Types of Innovation
    • Innovation based on Industry Cycles
    • The Innovation Ambition Matrix
  • Innovation methodologies
    • Design thinking
    • Phase-gate
    • Lean startup
    • Business model canvas
    • Customer journey
    • Product configuration
    • Blue Ocean
  • Innovation management
    • Definition and motivation
    • Idea management
    • Idea management committee and idea evaluation
    • Push/pull ? innovation methodology
    • Innovation management process
  • Innovation portfolio management
    • Innovation pipeline for different time horizons
    • Options of resource allocation
    • Taking an overall view of your innovation portfolio
  • KPIs in innovation – mapping performance and expectations
    • Conversion ratios for each step in the innovation process / value stream
    • Holistic ratios for the rate of renewal of the organisation
    • Financial & market measures Balancing the desire to innovate with risk management
    • Innovation Competency / Effectiveness / Discipline / Repeatability
    • Growth and sustainability measures
  • Building and sustaining innovative organizations
    • Organizational capabilities, structure, strategy, and culture
    • Rewards and recognition
    • Organising for disruptive innovation
  • Current innovation trends
    • Macro trends
    • Digital trends
    • Key insights from global innovation managers
Participant insights

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.
FAQ for Internal Part of the Courses:


We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 3- to 5-days trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

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If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.

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For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.

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Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.

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