Modern Strategic Brand Management 26-04-2020

Modern Strategic Brand Management Training Course in Dubai, UAE

Course overview

Course overview

Every business wants to be a customer’s first choice. Building and managing a brand plays a crucial part in making that happen. Your brand defines and maintains your business’s reputation and echoes your customers’ expectations and experience. Your brand is what you offer to your customers – not just a product or service, for which there may be a number of other providers. A strong brand makes a business stand out in the highly competitive markets and allows you to sell your products or services at a premium.

This training course is your guide to the world of strategic branding. Participants explore what branding is about and what makes certain brands different. We study the strategic branding process and how to identify a product’s main features, benefits, and values. You’ll learn what positioning is, and study how to transform your team into brand ambassadors, and how to create a unique experience at every touchpoint. The course provides insights on brand equity and brand value as well as a formula to build your brand name and value both locally and internationally.

In addition to the topics mentioned above, we will cover several crucial points in strategic branding, such as:

  • How to develop brand positioning for your competitive advantage
  • Creating a personal branding plan which lets you stand out
  • Understanding techniques and tactics for developing and maintaining the brand
  • Developing a unique brand that will be impossible for others to copy
  • Fundamental rules and strategies for creating an excellent Digital Branding Strategy
What will you gain

What will you gain

  • Understand why branding matters so much and how brands create Value
  • Identify the best brand strategies in alignment with existing and new Market Trends
  • Explore the elements of Brand Equity and identify how to build sustainable brands
  • Study the process of conducting a full Brand Audit to evaluate brand performance
  • Create a compelling Brand via online channels and identify the digital consumer mindset
  • Learn how to craft Brand Positioning and Brand Experience by managing touchpoints
  • Monitor and Evaluate your Product Branding and understand how to respond to the results
  • Get the essential skills and know-how on how to improve your results as a Brand Manager
  • Know how to position a Brand as relevant, distinct and engaging for your Target Customers
  • Create the most efficient ways to manage your Reputation online and mitigate possible risks
  • Build a Strategic Brand and track its growth and sustainability using a qualified approach
Course Content

Key facts

 

Course code:
MA-060

 

Duration:
3 days

 

Admission requirements:
None

 

Note:

 

Endorsement:
Certificate upon successful completion

Course schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking
Fees & whats included

Fees & what is included

Early bird 70 days before course start date Early bird 25 days before course start date Regular Course Fee
USD 2,400.- USD 2,800.- USD 3,100.-
  • For early registrations special prices apply as outlined above.
  • The regular, special and early bird courses fees include the applicable 5% VAT.
  • Companies - register 2 participants for the same course and date and get one place free.
  • Only one type of discount can be applied to the same course & date registration.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Course Fee Includes

  • Extensive Workbook with Course Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Course
  • Post Course Action Plan
  • Index of Additional Suggested Materials
  • Course Completion Certificate
Free Valet Parking
Coffee Breaks
Lunch
Free WIFI access

Course certificate

Image for: Atton Institute Certificate

When would you like to start

Modern Strategic Brand Management - 12 Nov 2019 Dubai, UAE
Modern Strategic Brand Management - 26 Apr 2020 Dubai, UAE
Modern Strategic Brand Management - 04 Aug 2020 Dubai, UAE
Modern Strategic Brand Management - 25 Oct 2020 Dubai, UAE
Course Content

Course content

  • Definitions and Anatomy of Brands
    • The meaning of a brand and why brands matter
    • Difference between branding and marketing
    • Creating Ultimate Brands – how branding became a differentiation point in the business
  • Pivotal Role of Customer in Brand Building
    • Understanding the psychology of branding – know how your customers think
    • The concept and benefits of customer-based brand equity
    • Gaining and leveraging deep customer insight
    • Using insights to build a customer-focused organization
  • Developing a Brand Positioning That Sets You Apart from The Competition
    • Competitive Analysis and defining your differentiators
    • Brand Essentials: values and promise
    • Segmentation and targeting and what they mean for your brand
    • Establishing brand touchpoints for engagement
    • Creating brand focus, strategy and culture as the differentiating aspects of brand
  • Brand Equity – How to Generate a Value Premium
    • Understanding brand equity and essential components/elements of brand equity
    • General and specific examples of brand equity
    • Designing a brand identity and its elements
    • Creating an excellent Brand design and experience
  • Brand Architecture & Naming
    • What Brand Architecture is and which are the different models
    • A branded house, a house of brands, a hybrid model and when to use each.
    • Brand portfolio - developing and managing your brand portfolio
    • Brand extensions – proven methods to stretch your reputation and popularity
    • Key things to consider when naming your brand
  • Making Your Brand Sustainable
    • Best practices on how to establish brand standards and stick to them.
    • Brand protection – advice on how to protect your brand even before problems might arise
    • Brand delivery – reviewing key channels and methods.
  • Brand execution – Delivering the Brand Through Channels That Work
    • Delivering the brand through pricing
    • Designing and managing the customer experience
    • Exploring unconventional methods of delivering the brand
  • Building Brand That Delivers an Outstanding Customer Experiences
    • The customer experience journey and its correlation with branding
    • The purchase funnel and why you should consider during brand development
    • The touchpoint concept – identifying and prioritizing the key touchpoints
    • Implementing the brand at the key touchpoints.
  • Developing and Maintaining the Brand – Advanced Techniques
    • How to manage a brand through an evolving life cycle
    • Best branding philosophies and brand growth strategies
    • Managing brands over time, geographic boundaries and market segments
    • Multisensory Branding – how to lift brand to the next level
  • Turning Your Employees into Brand Advocates
    • What is brand engagement and why do you need it?
    • Human Resource Initiatives – consistent brand communication starts with people
    • Embedding the internal brand communication throughout the organization.
  • Branding Reputation and Crisis Management
    • Best tools to use for controlling brand reputation
    • Preventing issues from escalating into crises – proven methods
    • Best ways to manage damaging or angry comments both in the online and offline world
    • Understanding the perfect timing for Rebranding and how to do it
  • Performing a Brand Evaluation and Measuring the Results
    • Brand audit techniques that you should start using immediately
    • Measuring Sources and Outcomes of Brand Equity
    • How to interpret the results and determine what actions you should take
Participant insights

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.
FAQ for Internal Part of the Courses:

FAQ

We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 3- to 5-days trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.

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There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.

For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.

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Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.

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Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.


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