Certified Professional Marketer - CPE Training Course in Dubai, UAE
Course overview
There are lots of “specialists in marketing” everywhere nowadays, but far from all of them are certified professional marketers with a wide verified range of skills and experience required in area. The complexity of this field is in the number of essential components of marketing. It is not sufficient to know only some marketing elements; a truly good specialist must know how to create a marketing campaign, how to develop a marketing plan, and what is market analysis; and thus it is vital to develop yourself in every aspect of modern marketing. And the best way to do this is to complete a specialized marketing course.
Our Certified Professional Marketer course provides you with indispensable proficiency in Marketing and saves you time, effort, and money. At this training, you will study the entire modern marketing landscape, including cutting-edge techniques and strategies and a targeted marketing approach using the latest data analysis. You’ll also gain numerous other tools for marketing cost optimization and increased efficiency. After attending this class, you will obtain competence and mastery in creating and realizing great marketing plans and strategies get yourself familiar with most innovative marketing campaigns and be fully equipped for the challenges of the modern business environment.
Extend your vision of modern marketing through this training from Atton Institute and acquire the knowledge that allows you and your company to prosper and thrive, such as:
- Prepare an exceptional marketing analysis to boost your efficiency as a specialist in marketing
- Acquire a clear vision and competency on multichannel marketing and the Marketing Mix
- Learn how to develop a successful marketing funnel and brand strategy
- Use the latest marketing tools and be ready for the changes in the future of Marketing
- Learn how to make a marketing plan
Who Should Attend
- Business Development Managers
- Digital Marketing Executive and Managers
- Marketing Executives
- Small Business Owners
- Sales and Marketing Executives
- Senior Management
- Professionals who want to get comprehensive overview of marketing
- Everyone who wants to pursue a career in marketing
What will you gain
Upon completion of this short and intensive professional course, participants will have knowledge and certified skills on how to:
- Use the gained knowledge for personal and professional growth
- Create, master and execute a successful and impactful marketing strategy
- Use customer, competitor, and market analyses to identify strategic opportunities
- Study the 4 Ps of the Marketing Mix and implications on marketing strategy
- Gain competency in competitive advantages through a customer-centric strategy
- Embed the best product marketing principles and get maximum return and outcome
- Optimize marketing costs and efforts via an improved targeted approach
- Identify and utilize the appropriate channels to achieve the highest results
- Understand analytics and explore the best metrics for knowing your market
- Boost your professional skills and get certified for career development
- Get ready for the present and upcoming changes in the marketing environment
Key facts
Duration:
Note:
This course is worth 33.0 CPE credits
(1 credit for 50 minutes)
No CPE credits are applicable for online courses
Endorsement:
Course schedule sample one day
| 08:30 AM | - | 10:00 AM | - | First Training Session |
| 10:00 AM | - | 10:15 AM | - | Coffee Break |
| 10:15 AM | - | 12:00 PM | - | Second Training Session |
| 12:00 PM | - | 12:15 PM | - | Coffee Break |
| 12:15 PM | - | 02:00 PM | - | Third Training Session |
| 02:00 PM | - | 03:00 PM | - | Lunch and Networking |
Accredited by:
Atton Institute is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors.
Atton Institute CPE Page: https://www.nasbaregistry.org/exhibitors/atton-institute
Fees & what is included
- For early registrations special prices apply as outlined above.
- Tax Registration Number : 100312636200003.
- For larger corporate clients there are special packages. Contact us for details.
- We reserve the right to modify the course outline or its date or location.
At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.
Course Fee Includes
Course content
- Modern Marketing in Today's Business World
- Differences between marketing and selling
- Key marketing concepts that professionals must know
- Digital Transformation and Marketing Technology (MarTech)
- Artificial Intelligence (AI) and Machine Learning in Marketing
- Chatbots and Conversational Marketing
- Marketing Automation Tools and Techniques
- Understanding Your Customer
- Needs, wants, and demands
- Buyer personas
- Customer journey mapping
- Customer Experience (CX) and Personalization
- Omnichannel Marketing Strategies
- Personalized Marketing Techniques
- Branding and Brand Strategy
- The meaning of a brand
- Brand identity and personality
- Developing a compelling brand strategy
- Sustainability and Social Responsibility in Branding
- Aligning Brand Purpose with Social Causes
- Environmental Marketing Initiatives
- Data Privacy and Ethical Marketing
- Understanding Global Data Protection Laws (GDPR, CCPA, etc.)
- Ethical Use of Data and Building Customer Trust
- Marketing Research and Data Analysis
- Consumer analysis: identifying target customers
- Competitive analysis: understanding competitors
- Opportunity analysis: evaluating market opportunities
- SWOT, SCOPE, SOAR, STEEP, and other analytical frameworks
- Interpreting primary marketing research and summarizing data
- Advanced Analytics and Measurement
- Real-Time Data Analysis
- Attribution Models for Customer Journey Optimization
- Market Segmentation, Targeting, and Positioning
- Market segmentation for B2C & B2B
- Steps in segmentation, targeting, and positioning (STP)
- Market positioning based on data-driven insights
- Developing effective hypotheses when data is lacking
- Content Marketing and SEO Updates
- Voice Search Optimization
- Visual and Interactive Content Strategies
- Social Media Evolution
- Emergence of New Platforms (TikTok, Snapchat, etc.)
- Influencer Marketing Trends and Micro-Influencers
- Social Commerce: Direct Purchasing via Social Media
- Product Strategy
- Product life cycle (PLC) concept and its strategic marketing implications
- Growth strategy matrix for product/service life cycle
- Applying growth strategies to drive business success
- Emerging Technologies in Marketing
- Augmented Reality (AR) and Virtual Reality (VR) Applications
- Blockchain Technology in Marketing
- Place and Distribution Channels
- Channel types and strategies
- Accessibility, coverage, and logistics
- Best practices for optimizing distribution
- Mobile Marketing Advancements
- App-Based Marketing and Engagement
- Integration with Mobile Payment Systems
- Pricing Strategies
- Price levels, flexibility, and differentiation
- Kotler’s price/quality matrix
- Various pricing strategies and when to use them
- Reviewing and optimizing pricing approaches
- Promotion and Communication
- Promotional mix elements
- Offline and traditional media strategies
- Digital marketing and omnichannel approaches
- Leveraging social media, content marketing, and influencer marketing
- Leveraging Emerging Social Media Platforms
- Responsive Strategies in Crisis Management
- Analytics and Measurement
- Key metrics for tracking and measurement
- Best-in-class measurement tools
- Leveraging data insights for decision-making
- Big Data Analytics for Timely Decision-Making
- Marketing Plan Development and Implementation
- Determining the ideal marketing budget
- Strategies to increase ROI using data-driven insights
- Step-by-step marketing plan creation
- Implementing marketing campaigns effectively
- Agile Marketing and Scenario Planning
- Adapting to Market Disruptions
- Preparing for Future Market Conditions
- Global Marketing Trends
- Localization Strategies for Diverse Markets
- Cross-Border E-Commerce and International Consumer Behaviors
- Course Summary, Practice, and Case Studies
- Case studies and practical teamwork assignments
- Addressing common marketing mistakes and strategies to avoid them
- Analyzing Recent Case Studies Incorporating Latest Trends
Participant insights
FAQ
We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.
We deliver in our 3- to 5-days trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.
Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.
If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.
If you need help in choosing the best course for you, please get in touch with our STUDENTS SUPPORT DEPARTMENT.
There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.
For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.
Each course participant obtains the Atton Institute Course Completion Certificate, which is protected by means of several authentication elements. Each Atton Course Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.
Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.
Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.
- Choose your course (feel free to get in touch with us for support).
- Select the desired date and location of the course.
- Proceed with course registration (online or via e-mail or phone).
- Upon registration, you will receive invoice to finalize the registration.
- Upon payment of the Admission Fee, your course registration is completed.
Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.
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