Strategic Thinking and Planning - CPE 23-09-2024

Strategic Thinking and Planning - CPE Training Course in Dubai, UAE

Course overview

Course overview

Effective strategic planning and thinking have become a challenging task in this fast-paced world due to the increased uncertainty and rapid changes. The ability to plan and think strategically is a crucial and in-demand competency for every manager who is involved in business development strategy creating process, more than ever before. Getting a clear understanding of where an organization should be heading and realizing the means which should be used to fulfill the set goals can define the future of an entire enterprise, this defines the crucial importance of strategic planning and thinking process.

This course will show you the best practices of strategic thinking and planning, you will find out and how to use them to achieve higher results for your company when developing corporate-level strategy. Learn how to perform organizational analysis using the SWOT, PESTLE, Risk, and Gap methods to develop organizational insights. All participants will understand the components of corporate thinking and planning. During the strategy development process, you will create strategic objectives, a durable competitive advantage, and learn how to use the ultimate business strategy frameworks, consider some practical examples of that. At the end of the course, you will be acquainted with the best methods of how to implement and monitor the created business strategic plan.

This training is highly recommended for all managers who are responsible for defining a new direction for their company because course participants will be armed with the following competencies:

  • Adapt the concept of strategic thinking and understand its importance for business
  • Utilize the most essential and useful tools of organizational analysis
  • Know how to create a corporate level strategy when you are dealing with an area of uncertainty
  • Define strategic objectives and be able to justify them to stakeholders
  • Amplify the organizational value chain and develop a competitive advantage
  • Know how to communicate and broadcast your business-level strategy for better results
Who Should Attend

Who Should Attend

  • Business Managers
  • Team Leaders
  • Process Leaders
  • Functional Managers
  • Project Managers
  • C-level Leaders
  • Newly-appointed Senior Managers
  • Marketing Managers
  • HR Managers
  • Finance Managers
  • Anyone who wants to improve long term planning and strategy development skills
What will you gain

What will you gain

  • Become a professional strategist with excellent organizational vision
  • Apply strategical tools and practices to leverage the resources of your company
  • Know how to assess a proper alignment of purpose and values with analysis
  • Get a clear understanding of how to choose the best strategy
  • Use data and insights to confirm and verify your strategy
  • Become a master of various business strategy frameworks
  • Be aware of the concept of action planning and how to implement it efficiently
  • Understand the basic principles of KPIs and how to use them in your company
  • Deliver your strategical plans and ideas via efficient communication
  • Implement and track the efficiency of the chosen strategy
  • Create a new path for continuous organizational growth
Course Content

Key facts


Course code:


5 days


Admission requirements:



This course is worth 30 CPE credits
(1 credit for 50 minutes)
No CPE credits are applicable for online courses


Certificate upon successful completion

Course schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking
Fees & whats included

Fees & what is included

Early bird 70 days before course start date Early bird 25 days before course start date Regular Course Fee
USD 3,400.- USD 3,900.- USD 4,400.-
USD 2,450.-
  • For early registrations special prices apply as outlined above.
  • All fees are exclusive of VAT. Tax Registration Number : 100312636200003.
  • Companies - register 2 participants for the same course and date and get one place free.
  • Only one type of discount can be applied to the same course & date registration.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Course Fee Includes

  • Extensive Workbook with Course Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Course
  • Post Course Action Plan
  • Index of Additional Suggested Materials
  • Course Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

Image for: Atton Institute Certificate

When would you like to start

Strategic Thinking and Planning - CPE - 23 Sep 2024 Dubai, UAE
Strategic Thinking and Planning - CPE - 09 Dec 2024 Dubai, UAE
Course Content

Course content

  • What is Strategic Thinking & Planning?
    • Difference between Strategic Thinking and Strategic Planning
    • Importance of thinking and planning strategically
    • Risks of poor strategic planning to an organization
    • How to Think Strategically – practical techniques
  • Tools of Organizational Analysis
    • SWOT Analysis
    • PESTLE Analysis
    • Stakeholder Analysis
    • Risk Analysis
    • Gap Analysis
    • Competitor Analysis
  • Developing Organizational Insights
    • Developing organizational purpose
    • Developing organizational values
    • Assessing clarity of purpose and values
    • Assessing the alignment of purpose and values with analysis
  • Components of a Strategic Plan
    • Developing a vision statement
    • Developing a mission statement
    • Developing strategic objectives
    • Developing strategies
    • Developing action plans
  • Strategy Development, Choice, and Translation
    • Levels of Strategy: Corporate, Business and Functional
    • Competitive Strategy
    • Emergent Strategies
    • Uncertainty and Scenarios
    • Process Strategic Choice and how to select the best strategy
    • Developing and Using Strategy Mapping
  • Developing Strategic Objectives
    • Process of developing strategic objectives
    • Justifying strategic objectives accurately
    • Ensuring buy-in from stakeholders
  • Developing Organizational Strategies
    • Process of creating a high-level strategy
    • Ensuring an agile strategy for changing market dynamics
    • Using data and insights to validate strategy
  • Developing a Durable Competitive Advantage
    • Definition of a Durable Competitive Advantage
    • Factors impacting organizational competitive advantage
    • Strengthening the organizational value chain
  • Utilizing Business Strategy Frameworks
    • Balanced Scorecard
    • McKinsey Strategic Horizons
    • Lean Methodology
  • Action Planning and Goal Setting
    • Developing KPIs
    • The Right KPIs vs. the Wrong KPIs
    • Using the right metrics to measure success
    • SMART goal setting
    • Top-down vs. Bottom-up action planning
  • Communicating Action Plans
    • Stakeholder planning
    • Message framing
    • Using feedback to improve action plans
  • Implementing Strategy in the Organization
    • Leadership role during strategy implementation
    • How to Manage Strategic Risk
    • Alignment of Operations with Strategy
    • Strategic Performance Measurement
    • Integrating Strategic and Operational Management Processes
  • Monitoring and Measuring Success
    • The three-part transition process
    • The Conner model
    • Implementation issues
    • Controlling and monitoring people
    • Defining success indicators and how to measure them
  • Problem Analysis Tools to Examine Implementation
    • Strategic Plan Reviews
Participant insights

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.
FAQ for Internal Part of the Courses:


We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 3- to 5-days trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.

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There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.

For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.

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Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.

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Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.

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