Course overview
Effective strategic planning and thinking have become challenging in this fast-paced world due to the increased uncertainty and rapid changes. The ability to plan and think strategically is a crucial and in-demand competency requiring deliberate strategic thinking to drive long-term success for every manager who is involved in the business development strategy creation process and long-term planning at every level of the organization, more than ever before. Getting a clear understanding of where an organization should be heading and realizing the means by which it should be used to fulfill the set goals can define the future of an entire enterprise. This defines the crucial importance of strategic planning and the thinking process, and highlights the critical role of strategic thinking in navigating complexity and achieving clarity in direction.
This course will show you the best practices of strategic thinking and planning, and you will find out how to use them to achieve higher results for your company within evolving corporate structures by sharpening your strategic thinking approach to problem-solving when developing corporate-level strategy. To develop organizational insights, learn how to perform organizational analysis using the SWOT, PESTLE, Risk, and Gap methods. Strengthening your strategic thinking capacity helps you interpret data for better decisions. All participants will understand the components of corporate thinking and planning. During the strategy development process, you will create strategic objectives and a durable competitive advantage, learn how to use the ultimate business strategy frameworks, and consider some practical examples. At the end of the course, you will be acquainted with the best methods of how to implement and monitor the created business strategic plan. You'll also explore how to balance adaptive execution with structured planning cycles.
This training is highly recommended for all managers who are responsible for defining a new direction for their company because course participants will be armed with the following competencies:
- Adapt the concept of strategic thinking and understand its importance for business
- Utilize the most essential and useful tools of organizational analysis
- Know how to create a corporate-level strategy when you are dealing with an area of uncertainty
- Define strategic objectives and be able to justify them to stakeholders
- Amplify the organizational value chain and develop a competitive advantage
- Know how to communicate and broadcast your business-level strategy for better results
- Enhance your leadership with applied strategic thinking for complex organizational challenges.
Who Should Attend
- Business Managers
- Team Leaders
- Process Leaders
- Functional Managers
- Project Managers
- C-level Leaders
- Newly-appointed Senior Managers
- Marketing Managers
- HR Managers
- Finance Managers
- Anyone who wants to improve long term planning and strategy development skills
What will you gain
- Become a professional strategist with excellent organizational vision
- Apply strategical tools and practices to leverage the resources of your company
- Know how to assess a proper alignment of purpose and values with analysis
- Get a clear understanding of how to choose the best strategy
- Use data and insights to confirm and verify your strategy
- Become a master of various business strategy frameworks
- Be aware of the concept of action planning and how to implement it efficiently
- Understand the basic principles of KPIs and how to use them in your company
- Deliver your strategical plans and ideas via efficient communication
- Implement and track the efficiency of the chosen strategy
- Create a new path for continuous organizational growth
Key facts
Duration:
Note:
This course is worth 33.0 CPE credits
(1 credit for 50 minutes)
No CPE credits are applicable for online courses
Endorsement:
Course schedule sample one day
| 08:30 AM | - | 10:00 AM | - | First Training Session |
| 10:00 AM | - | 10:15 AM | - | Coffee Break |
| 10:15 AM | - | 12:00 PM | - | Second Training Session |
| 12:00 PM | - | 12:15 PM | - | Coffee Break |
| 12:15 PM | - | 02:00 PM | - | Third Training Session |
| 02:00 PM | - | 03:00 PM | - | Lunch and Networking |
Accredited by:
Atton Institute is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors.
Atton Institute CPE Page: https://www.nasbaregistry.org/exhibitors/atton-institute
Fees & what is included
- For early registrations special prices apply as outlined above.
- Tax Registration Number : 100312636200003.
- For larger corporate clients there are special packages. Contact us for details.
- We reserve the right to modify the course outline or its date or location.
At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.
Course Fee Includes
Course certificate
Course content
- What is Strategic Thinking & Planning?
- Difference between Strategic Thinking and Strategic Planning
- Importance of thinking and planning strategically
- Risks of poor strategic planning to an organization
- How to Think Strategically – practical techniques
- Common challenges in strategic thinking
- Tools of Organizational Analysis
- SWOT Analysis
- PESTLE Analysis
- Stakeholder Analysis
- Risk Analysis
- Gap Analysis
- Competitor Analysis
- Porter's Five Forces Analysis
- Developing Organizational Insights
- Developing organizational purpose
- Developing organizational values
- Assessing clarity of purpose and values
- Assessing the alignment of purpose and values with analysis
- Impact of organizational culture on strategy
- Components of a Strategic Plan
- Developing a vision statement
- Developing a mission statement
- Developing strategic objectives
- Developing strategies
- Developing action plans
- Ensuring alignment across components
- Strategy Development, Choice, and Translation
- Levels of Strategy: Corporate, Business and Functional
- Competitive Strategy
- Emergent Strategies
- Uncertainty and Scenarios
- Process Strategic Choice and how to select the best strategy
- Developing and Using Strategy Mapping
- Adapting strategy to market changes
- Developing Strategic Objectives
- Process of developing strategic objectives
- Justifying strategic objectives accurately
- Ensuring buy-in from stakeholders
- Aligning objectives with organizational capabilities
- Developing Organizational Strategies
- Process of creating a high-level strategy
- Ensuring an agile strategy for changing market dynamics
- Using data and insights to validate strategy
- Considering sustainability in strategy development
- Developing a Durable Competitive Advantage
- Definition of a Durable Competitive Advantage
- Factors impacting organizational competitive advantage
- Strengthening the organizational value chain
- Maintaining competitive advantage in dynamic markets
- Utilizing Business Strategy Frameworks
- Balanced Scorecard
- McKinsey Strategic Horizons
- Lean Methodology
- Business Model Canvas
- Action Planning and Goal Setting
- Developing KPIs
- The Right KPIs vs. the Wrong KPIs
- Using the right metrics to measure success
- SMART goal setting
- Top-down vs. Bottom-up action planning
- Aligning individual goals with organizational objectives
- Communicating Action Plans
- Stakeholder planning
- Message framing
- Using feedback to improve action plans
- Addressing resistance to change
- Implementing Strategy in the Organization
- Leadership role during strategy implementation
- How to Manage Strategic Risk
- Alignment of Operations with Strategy
- Strategic Performance Measurement
- Integrating Strategic and Operational Management Processes
- Overcoming implementation challenges
- Monitoring and Measuring Success
- The three-part transition process
- The Conner model
- Implementation issues
- Controlling and monitoring people
- Defining success indicators and how to measure them
- Adapting strategy based on performance feedback
- Problem Analysis Tools to Examine Implementation
- Strategic Plan Reviews
- Root Cause Analysis

Participant insights
FAQ
We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.
We deliver in our 3- to 5-days trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.
Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.
If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.
If you need help in choosing the best course for you, please get in touch with our STUDENTS SUPPORT DEPARTMENT.
There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.
For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.
Each course participant obtains the Atton Institute Course Completion Certificate, which is protected by means of several authentication elements. Each Atton Course Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.
Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.
Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.
- Choose your course (feel free to get in touch with us for support).
- Select the desired date and location of the course.
- Proceed with course registration (online or via e-mail or phone).
- Upon registration, you will receive invoice to finalize the registration.
- Upon payment of the Admission Fee, your course registration is completed.
Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.
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