Crisis Management Certification (CPD) 24-06-2024

Crisis Management Certification (CPD) Training Course in Dubai, UAE

Course overview

Course overview

A crisis is some incident and emergency event that leads to an unstable, uncontrollable, and hazardous situation in a company, and it happens far more often then we’d like. Any business and any department can face a problem or an emergency, and effective crisis management is the responsibility of people in charge. They should know how to prevent this situation and have an incident response plan. Thus crisis management skills are critical, and our crisis management course can help you to develop them.

In this crisis management certification course, participants will learn how to conduct a risk assessment and identify potential risks at early stages – managing crises before they happen. Besides, they will learn how to see a potentially harsh situation from a multi-stakeholder perspective and act appropriately through emergency response frameworks and an incident response plan. Participants will also review how to make and manage a special team with properly assigned roles and responsibilities, as well as learn everything they should know about reputation crisis management: controlling brand image and reputation, interacting with press and media, and normalizing social media communications. By the end of the course, you will know how to establish and improve organizational resilience, set and exercise clear rules and procedures for handling crises.

This training course will equip you with many useful skills for overcoming a crisis, such as:

  • Be able to conduct a proper risk assessment
  • Consider various types of crisis management
  • Have a step-by-step guide for how to respond to emergencies
  • Create crisis management teams dealing with threats
  • Deal with stressful problem communications skillfully
  • Prevent crises from happening and learn from the mistakes of others
Who Should Attend

Who Should Attend

  • Business Continuity Manager
  • Disaster Recovery Managers
  • Emergency Management
  • Crisis Management Executives
  • Senior Management
  • Operations Managers
  • Anyone who wants to know how to respond to crises effectively
What will you gain

What will you gain

  • Realize what a crisis is and how to deal with it properly
  • Adapt a crisis management philosophy that helps you to be prepared
  • Learn more about cyber threats and how to handle them effectively
  • Consider your responsibility to be ready for a crisis
  • Understand the fundamentals of business continuity management
  • Master the best collaboration techniques in crisis management teams
  • Know how to deal with brand image and reputation during a crisis
  • Study the best business cases and apply best practices to your situation
  • Bring your organizational resilience to the next level
  • Be aware of the essentials of change management
  • Immediately apply the learned materials right at your workplace
Course Content

Key facts


Course code:


5 days


Admission requirements:



This course is worth 30 CPE credits
(1 credit for 50 minutes)
No CPE credits are applicable for online courses


Certificate upon successful completion

Course schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking
Fees & whats included

Fees & what is included

Early bird 70 days before course start date Early bird 25 days before course start date Regular Course Fee
USD 3,400.- USD 3,900.- USD 4,400.-
USD 2,450.-
  • For early registrations special prices apply as outlined above.
  • All fees are exclusive of VAT. Tax Registration Number : 100312636200003.
  • Companies - register 2 participants for the same course and date and get one place free.
  • Only one type of discount can be applied to the same course & date registration.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Course Fee Includes

  • Extensive Workbook with Course Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Course
  • Post Course Action Plan
  • Index of Additional Suggested Materials
  • Course Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

Image for: Atton Institute Certificate

When would you like to start

Crisis Management Certification (CPD) - 24 Jun 2024 Dubai, UAE
Crisis Management Certification (CPD) - 28 Oct 2024 Dubai, UAE
Course Content

Course content

  • Introduction to Crisis Management
    • Definition of a Crisis
    • Definition of Crisis Management
    • Crisis Management Philosophy
    • Changing world of crises
  • Risk Assessment
    • Risk Management Assessment
    • Types of Risk
    • Identifying Risks Early
    • Cyber Threats
  • Self-Awareness in Crises
    • Change Drivers
    • Understanding crisis from a multi-stakeholder perspective
    • Assuming responsibility for a crisis
    • Responding quickly and appropriately
  • Responding to a Crisis
    • Emergency response frameworks
    • Steps in responding to an emergency
    • Planning for emergencies in advance
    • Creating an incident response plan
    • Business Continuity Management - ensuring continuity of the critical processes of a business
  • Crisis Management Teams
    • Developing a crisis management team
    • Assigning roles and responsibilities
    • Collaboration techniques in crisis management
    • Training and coaching of the crisis management team
  • Crisis Communications
    • Brand image and reputation
    • Assigning key stakeholders as spokespeople
    • Determining a leader for the crisis communications team
    • Establishing a chain of command for crisis communications
    • Developing holding statements
    • Interacting with press and media
    • Social media communications
  • Developing Organizational Resilience
    • Building 'listening and monitoring' systems
    • Developing strong feedback mechanisms
    • Building stakeholder listening posts
    • Advanced contingency planning for crises
    • Fundamentals of Change Management - learn from emergencies
    • How to prevent a crisis from happening again and lessons learned
Participant insights

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.
FAQ for Internal Part of the Courses:


We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 3- to 5-days trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

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If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.

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There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.

For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.

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Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.

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Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.

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