Digital Marketing Expertise Masterclass 02-09-2024

Digital Marketing Expertise Masterclass Training Course in Dubai, UAE

Course overview

Course overview

Digital marketing is an essential part of any marketing strategy in a modern world, it offers a business the best online channels to promote and sell its products and services, deliver customer support and build relationships with new and existing customers. However, to achieve this, one needs a comprehensive approach to digital marketing and expertise to utilize the crucial digital marketing tools and components. Therefore, every specialist in this area should learn digital marketing basics at specialized courses.

It is a fast-evolving area; to succeed in your overall digital marketing strategy, you must be equipped with the latest information on the best online marketing practices available, and our certified digital marketing course will help you to master those. This information is delivered to you within our practical and intensive masterclass, which provides information on how to massively boost your results with the help of search engine optimization (SEO), PPC (pay per click) management, Google digital marketing, quality content marketing and web analytics. In this digital marketing course you will study how to use different means such as social media, digital advertising and other relevant channels to effectively reach your target audience for business promotion, marketing, and brand positioning.

The short and intensive course provides you with the best digital marketing qualifications:

  • Understanding of the entire landscape of digital advertising;
  • Defining and attracting your digital environment target audience;
  • Basics of social media marketing;
  • Utilizing advanced tools to reach your audience for efficient digital marketing;
  • Assessing business reputation, products, and services;
  • What is a digital marketing strategy, and how to develop it
Who Should Attend

Who Should Attend

  • Digital Marketing Staff
  • Digital Marketing Executives
  • Brand and Marketing Managers
  • Digital Marketing Managers
  • Social Media Managers
  • Public Relations (PR) Professionals
  • Business Development Managers and Directors
  • Business Owners and Entrepreneurs
  • Any other staff that deals with the company’s online presence
  • Anyone who wants to switch to marketing field
What will you gain

What will you gain

Upon completion of this Masterclass, participants obtain the following knowledge and skills:

  • Expertise in effective digital marketing plans and strategies
  • Study the key digital marketing tools and their most powerful features
  • Unique mastery of digital tools for professional growth
  • Mastery of two-way communication skills with clients via social media
  • Improve websites and general online presence to achieve best outcome
  • Build long-lasting client relationships and a user-centric consumer experience
  • Effective usage of mobile solutions for controlling the digital landscape
  • Study the right online media channels to achieve highest outcome and results
  • Recognition of the power of analytics to improve campaign performance
  • Ability to rapidly boost professional growth and acquire in-demand skills
  • Understanding of the present and future of the digital marketing ecosystem
Course Content

Key facts


Course code:


5 days


Admission requirements:



This course is worth 30 CPE credits
(1 credit for 50 minutes)
No CPE credits are applicable for online courses


Certificate upon successful completion

Course schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking
Fees & whats included

Fees & what is included

Early bird 70 days before course start date Early bird 25 days before course start date Regular Course Fee
USD 3,400.- USD 3,900.- USD 4,400.-
USD 2,150.-
  • For early registrations special prices apply as outlined above.
  • All fees are exclusive of VAT. Tax Registration Number : 100312636200003.
  • Companies - register 2 participants for the same course and date and get one place free.
  • Only one type of discount can be applied to the same course & date registration.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Course Fee Includes

  • Extensive Workbook with Course Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Course
  • Post Course Action Plan
  • Index of Additional Suggested Materials
  • Course Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

Image for: Atton Institute Certificate

When would you like to start

Digital Marketing Expertise Masterclass - 02 Sep 2024 Dubai, UAE
Course Content

Course content

  • The Digital Marketing Landscape
    • Where are we now? How did we get here? What's changing?
    • Current trends, challenges and opportunities
    • The law and digital world – build your online presence in line with regulations
      • Digital World and the Cyberlaw
      • GDPR
      • Common risks and key points of awareness
  • Search Engine Optimization (SEO)
    • Key points for successful SEO strategy
    • The fundamentals of quality link building
    • Optimization of your website
    • Marketing in a mobile world – new competitive medium to reach your customers
      • The mobile landscape and its persistent evolution
      • Specifics and peculiarities of Mobile World - all you have to know nowadays
      • Responsive design and the mobile web – whim or inevitability?
    • Voice search
  • Content Marketing
    • Definition of content marketing
    • Types of content marketing
    • Content marketing strategy – offerings, case studies, checklists and more
    • Video marketing – why video is better than thousands of words
      • Role of video in marketing and product image
      • Overview of the effective video marketing strategies
    • Best examples of content marketing
  • Social Media Marketing (SMM)
    • What is SMM?
    • Importance of SMM and why should you use it?
    • SMM Platforms
    • Social Media as a means for communication with customers
  • Online Advertising – How to Use for Your Winning Strategy
    • Landing pages
    • Compensation methods: CPM, CPC, CPE, CPV, CPI, CPA and attributions
    • Targeting methods and bidding strategies of advertising
    • Paid search - PPC
    • Video ads
    • Display advertising and Remarketing
    • Paid social
    • Mobile advertising
    • Native advertising
    • Affiliate and referral marketing
    • Advertising is never-ending process - Display Ad optimization
  • Leverage Communication with Your Clients by All Means
    • Email marketing – mailing to the customers with greater results
      • What is email marketing? Definition, pros and cons
      • Building your email list
      • Creating, measuring, analysing and segmenting
      • Working on improvements of email marketing metrics
    • Chats
    • Messages
    • Messengers
    • Chatbots
  • Lead Management
    • What is lead generation and why is it important?
    • Categories of lead generation
    • Common lead generation strategies
  • Brand Management and Business Reputation Management
    • Fundamentals of brand management in online environment
    • What is online business reputation management and its importance
    • How to build, control, and maintain positive reputation on the internet
    • Responding to reviews - keep in mind the importance of reputation
  • Analytics
    • Proven ways to measure your brand
    • Understanding your traffic and its sources
    • Paid advertising and Social media campaigns – metrics you be tracking and checking
    • Audience, acquisition, behavior, and conversions
    • Forecasting and reliable reports
    • Understanding ROMI and optimization strategies
Participant insights

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.
Participant insights

Additional Info

More and more businesses all over the globe are turning to the online world in order to extend their presence and increase revenue. As a result, more and more specialists who know how to promote goods and services online are required each year. Almost without anyone noticing, digital marketing has become one of the most useful and in-demand skills in the modern labor market. Thus, digital marketing courses in Dubai, the UAE are the best investment both for those who want a thriving career and entrepreneurs who want to succeed in their businesses.

Digital marketing courses have become especially popular in Dubai and Abu Dhabi. Both cities are booming in terms of economic growth, the number of businesses is increasing exponentially, and each business wants to be broadly represented both offline and online. Short courses in online marketing and SEO are in high demand among newly established companies, well-known corporations, and even government institutions.

Online marketing courses in the UAE may also become highly handy for the specialist who would like to change careers or be promoted through improving his or her competencies. SEO, social media and affiliate marketing training courses will help you to stand out from the crowd as an expert in your field.

Obtaining a digital marketing course certificate of completion from a recognized Dubai training provider such as the Atton Institute will provide you with a powerful argument while negotiating a salary raise or promotion.

Attending a short digital marketing course in Dubai is always a wise choice for those professionals who want to gain knowledge in SEO, social media marketing and all other elements of online marketing and who are striving for a successful career and prosperous future.

FAQ for Internal Part of the Courses:


We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 3- to 5-days trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.

If you need help in choosing the best course for you, please get in touch with our STUDENTS SUPPORT DEPARTMENT.

There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.

For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.

Each course participant obtains the Atton Institute Course Completion Certificate, which is protected by means of several authentication elements. Each Atton Course Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.

Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.

  • Choose your course (feel free to get in touch with us for support).
  • Select the desired date and location of the course.
  • Proceed with course registration (online or via e-mail or phone).
  • Upon registration, you will receive invoice to finalize the registration.
  • Upon payment of the Admission Fee, your course registration is completed.

Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.

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