Customer Experience Perfection Certificate for Modern Managers 14-10-2024

Customer Experience Perfection Certificate for Modern Managers Training Course in Dubai, UAE

Course overview

Course overview

In a modern business environment of high competence, customer experience (CX) is the top priority of any successful business strategy, and therefore a certified customer experience professional is a must for every team. Following basic CX principles company management has to do everything possible to ensure that all clients’ expectations are met. This becomes possible only by following a clear CX management strategy.

Every senior customer experience manager has to ensure that this system is introduced and successfully executed by the entire organization. To achieve this, the larger picture of all central elements of modern CX must be seen. Our customer experience certification course provides far-reaching knowledge on CX and vital principles of CX Management. It provides skills in how to evaluate and proceed with implementation of the best principles of CX and perform the necessary structuring or restructuring at minimum cost and time, allowing you to achieve the best CX outcome and become an industry leader.

Change your vision of CX with our certificate course, expand your knowledge as a manager on various topics. These include:

  • True expectations and wants of your clients and how to meet them
  • Best praxis for the managers to implement exceptional CX models
  • Latest tactics to provide an excellent Digital client experience
  • Skills for establishing the most applicable modern CX standards
  • Insights on present and future CX developments
Who Should Attend

Who Should Attend

  • Customer Service and Customer Relations Professionals
  • Customer Experience Managers (CXM)
  • Heads of Departments
  • Senior Managers
  • C-level Managers
  • Middle Managers
  • Managers who want to improve Customer Experience in a department or organization
What will you gain

What will you gain

In this Atton Institute course you learn how to:

  • Lead your company to the top via the successful implementation of outstanding CX
  • Identify strategies and steps for seamless Customer Experience Management
  • Recognize the reasons for changing client expectations and how to deal with it
  • Upgrade the processes of your company to the obligatory level of modern CX standards
  • Develop a clear structure of CX measurements that perfectly fits your organization type
  • Study strategies to create an amazing customer experience internally and externally
  • Build and manage a professional team which is capable of consistently delivering great CX
  • Reveal potential pitfalls and know the tactics on how to prevent them
  • Master ways to achieve, maintain and control the best stable performance
  • Enhance your overall managerial skills and abilities to better manage your team
  • Know the best international practices and apply then in your work place
Course Content

Key facts


Course code:


5 days


Admission requirements:



This course is worth 30 CPE credits
(1 credit for 50 minutes)
No CPE credits are applicable for online courses


Certificate upon successful completion

Course schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking
Fees & whats included

Fees & what is included

Early bird 70 days before course start date Early bird 25 days before course start date Regular Course Fee
USD 3,400.- USD 3,900.- USD 4,400.-
USD 2,150.-
  • For early registrations special prices apply as outlined above.
  • All fees are exclusive of VAT. Tax Registration Number : 100312636200003.
  • Companies - register 2 participants for the same course and date and get one place free.
  • Only one type of discount can be applied to the same course & date registration.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Course Fee Includes

  • Extensive Workbook with Course Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Course
  • Post Course Action Plan
  • Index of Additional Suggested Materials
  • Course Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

Image for: Atton Institute Certificate

When would you like to start

Customer Experience Perfection Certificate for Modern Managers - 14 Oct 2024 Dubai, UAE
Course Content

Course content

  • Introduction and Course Overview
  • Customer Experience Essentials and Its Role in Your Organization
    • What is customer experience, and why is it important?
    • How is CX different from customer service
    • What’s in it for my organization and me?
    • Customer experience pyramid
    • Fundamental Elements of Customer Experience
      • Strategy
      • People
      • Technology
      • Operations and processes
  • Building Customer-Centric Culture
    • Strategy development and vision/mission creation
    • Understanding Customer Lifetime Value (CLV) - look beyond the purchase
    • Making customer and his feedback a priority
    • Transformation process – overcoming difficulties
    • Broadcasting strategy and culture to whole organization
  • Needs and Expectations of Customers – Revealing Employees and Buyer Personas
    • Internal Customers and External Customers
    • Types of expectations
    • Exposing the reasons why customers' behavior is changing
    • Creating Buyer/customer personas
    • Understanding the importance of staff for customer experience delivery
    • Developing Employee Personas
  • Designing Customer Journey Map – Essential Tool to Enhance Customer Experience
    • Importance of the customer journey
    • Research phase – tools and methods to conduct proper research
    • Process of journey map development – two different approaches
    • Traditional approach to journey map development:
      • Buyer persona – reviewing personas we have created earlier
      • Buyer’s Goals
      • Touchpoints
      • Pain points
      • Roadblocks
    • Overlapping Two axes approach to journey map development:
      • Horizontal axis – before, beginning, during, end, next
      • Vertical axis – needs (why), actions (what), players (who), channels (where), emotions (how customer feels, what his satisfaction is)
    • Visualization whole path for better understanding
  • Marrying Offline and Online Channels in Omnichannel Experience
    • Understanding the basic concepts of Digital Experience
    • Social Media, communities, and customer generated content
    • Websites adaptations and the growing importance of Mobile Customer
    • Messengers
    • CRM
    • Trends and innovations: chatbots, Internet of Thing (IoT), VR, artificial intelligence, voice
    • Personalized in-store experience, office visits, and events
    • Personal assistance, customer service in person and on the phone
    • Process of combining offline and online into seamless customer experience
  • Measuring and Analysing Customer Experience
    • How to choose KPIs and metrics to measure
    • Which metrics to choose
    • Best means and tools to collect necessary information from your customers
  • Customer Journey Management and Continuous Improvement
    • Implementation stage – resistance you can face during implementation and how to deal with it
    • Seeing feedback from internal and external customers as a source for enhancing CX
    • Doublechecking touchpoints and roadblocks to find new insights
    • Checking existing processes and operation for further improvement
  • The Leader’s Role in Managing Change
    • Key factors in successful change
    • Understanding the change cycle
    • Helping the team or organization move through change stages
    • How to deal with the resistance to change - handling reactions to change
  • Setting the Standards for Customer Experience Excellence
    • Designing the right CX standards
    • Setting and applying the standards and guidelines
    • Control of implementation of CX standards at all levels of the company
  • Your Personal Action Plan
Participant insights

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.
Participant insights

Additional Info

Customer experience (CE) is the holistic perception about a company that a client receives when interacting with them. CE has become essential for all companies that are keen to extend their business beyond the limits, regardless of the industry, niche or products they represent.

It has become obvious that in order to successfully implement and develop an efficient Customer Experience strategy, specific knowledge is required. Thus, customer experience training courses and certifications are necessary for marketers, sales professionals, and top managers in the UAE as well as in other countries of the world.

Customer Experience is the sum of all interactions between the consumer of a product or service and the supplier. These interactions start from the moment of the first contact and continue through the moment of purchase and the period of the product’s usage, until the relationship between company and customer is over.

As you may see, the Customer Experience is a complex strategy and process that may last even for decades in some cases. Because it involves such a long relationship, many factors influence CE, like the right choice of time and place for advertising, the service received during the sale, the quality of aftersales support, and many more. Being aware of these factors and understanding how to utilize them to the company’s advantage are covered extensively in the customer experience courses provided by our institution.

Within many industries dealing with a mass segment of consumers, the price of products and services has ceased to play a role of paramount importance because the client's attitude, engagement, and loyalty towards the company have become the key. Now CE is called the most important aspect determining the success of a company. Through the customer experience training course from the Atton Institute, you can grasp all the details that may separate your company from a brighter, more profitable future.

Various studies have been conducted in recent years reveal that investments in Customer Experience lead to an increase in customer loyalty and spending on a favorite brand and contribute to spreading positive information about the company, which leads to an increase in the number of clients. Thus, the Customer Experience strategy course has become a must-have investment for any business operating in a highly competitive area.

The Customer Experience Perfection for Modern Managers & CEOs course from the Atton Institute in Dubai is the ultimate solution for managers and business owners seeking to lead their companies successfully into the new era of Customers. Advanced techniques and strategies in the field of CE development are thoroughly discussed in this customer experience training course, allowing you to obtain professional certification, stand out against the competition, and gain an indisputable advantage in the market.

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