Course overview
Effective business communication skills are among the most essential skills for every professional. We use all types of business communication (both verbal and non-verbal) in today's workplace on a daily basis. Thus, we must use them with maximum efficiency and be able to share information clearly while listening and hearing those around us. Whether talking to a team member or presenting your ideas to the public, effective business communication techniques are the key to reaching your goals in both traditional and virtual environments.
This training program is designed to enhance participants' business communication skills, focusing on advanced techniques that facilitate effective interactions in various professional contexts. The program will cover verbal, non-verbal, written, and digital communication, emphasizing clarity, persuasion, negotiation, and cultural sensitivity across multiple platforms and diverse work settings. This intensive training program is tailored specifically for experienced negotiators who seek to refine and elevate their business communication skills to the next level. Participants will engage in advanced techniques that enhance negotiation strategies, foster effective relationship management, and navigate complex business environments in an increasingly digital and global marketplace.
This course equips you with useful, practical tools and techniques. It helps you fine-tune how you interact and reveals all the secrets of this area, from the various channels of business communication, styles, and models to the advanced techniques of cross-cultural and two-way interaction. The ability to share information effectively empowers you to converse, command, and delegate, as well as recognize subtle non-verbal signs in virtual and in-person settings and achieve your professional objectives with emotional intelligence and confidence.
In this training course, you will study an extensive overview of valuable and practical points and receive skills such as:
- Main styles, channels, and models, and how to use them professionally across digital platforms
- Effective communication strategies depending on your goals and situation in remote and hybrid work environments
- Mastering verbal and non-verbal tools to achieve maximum results in multicultural contexts
- Psychology of interpersonal communication in digital interactions
- Basic elements of cross-cultural connections and cultural awareness in global virtual teams
- The possibilities of emotional intelligence in communication across diverse channels
- Conflict management techniques for both in-person and digital conflicts
- Top skills of effective corporate interaction to become the best communicator in today's technologically connected world
Who Should Attend
- Receptionists
- Front Desk Personnel
- Marketing and Sales Personnel
- Business Professionals
- Professionals who deal with a lot of business communication on a daily basis
- Everyone who wants to improve communication skills
What will you gain
Once you have studied and completed this executive training course provided by Atton Institute, you will enhance your professional skills and:
- Study the most advanced and efficient communication channels, styles and models
- Know how to perfectly control your emotions in any business communication
- Study and apply the psychological principles of effective business communication
- Develop empathic communication skills
- Develop your emotional intelligence for productive business communication
- Master advanced business negotiation techniques
- Understand the key elements of effective public and face-to-face speaking
- Obtain certification in how to read body language and other crucial non-verbal signs
- Deploy appropriate techniques, tools, and skills of non-verbal communication
- Utilize the advantages of combining different types and styles of communication
- Enhance your listening skills to better understand others and achieve greater results
- Increase your level of written business communication skills and proficiency
- Improve your ability and skills for cross-cultural communication and best practices
- Boost your professionalism and get certified skills to stand out at work
Key facts
Duration:
Note:
This course is worth 33.0 CPE credits
(1 credit for 50 minutes)
No CPE credits are applicable for online courses
Endorsement:
Course schedule sample one day
| 08:30 AM | - | 10:00 AM | - | First Training Session |
| 10:00 AM | - | 10:15 AM | - | Coffee Break |
| 10:15 AM | - | 12:00 PM | - | Second Training Session |
| 12:00 PM | - | 12:15 PM | - | Coffee Break |
| 12:15 PM | - | 02:00 PM | - | Third Training Session |
| 02:00 PM | - | 03:00 PM | - | Lunch and Networking |
Accredited by:
Atton Institute is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors.
Atton Institute CPE Page: https://www.nasbaregistry.org/exhibitors/atton-institute
Fees & what is included
- For early registrations special prices apply as outlined above.
- Tax Registration Number : 100312636200003.
- For larger corporate clients there are special packages. Contact us for details.
- We reserve the right to modify the course outline or its date or location.
At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.
Course Fee Includes
Course content
- Introduction to Business Communication
- Evolution of Business Communication
- Introduction to communication theories (Shannon-Weaver Model, Berlo's SMCR Model, Schramm, Barnlund)
- Understanding the Complex Factors Influencing Effective Business Communication
- Content-Centric Nature of Business Communication
- Introduction to advanced models (Transactional Model of Communication)
- Understanding the role of context in communication effectiveness
- Business communication requirements in the digital age
- Strategic Communication
- Communication Strategy Development
- Crisis Communication
- Executive Communication
- Strategies for addressing and mitigating communication obstacles
- Stakeholder engagement and management
- Professional communication as a brand message
- Measuring communication effectiveness
- The boundaries of professional communication
- Mistakes that should not be allowed
- Image on social media
- Personal communication style
- Emotional Intelligence in Communication
- Goleman's concept of emotional intelligence in Communication
- Self-awareness is a crucial aspect of emotional intelligence
- Empathy is a tool for improving the quality of communication
- Emotional regulation in stressful and difficult situations
- Active listening is a manifestation of EI in communication
- Understanding and interpreting nonverbal cues such as body language, facial expressions, and tone of voice
- Integrating the impact of virtual environments on verbal and non-verbal communication
- Techniques for empathetic leadership
- Adapting communication style to different situations and individuals
- Digital Business Communication
- Innovation in communication approaches
- The use of social media, messengers, and video conferences in business communication
- Digital platforms in business communication strategies (email, instant messaging, video conferencing)
- Etiquette and best practices for online communication
- Leveraging analytics for enhanced digital communication
- Fostering inclusivity and empathy in virtual teams
- Cybersecurity awareness in digital communications
- Dealing with Business Communication Challenges Effectively
- Resolving conflicts by understanding and managing emotions effectively
- Dealing with difficult people
- Cultural awareness and main rules to follow in cross-cultural communication
- Culture and communication strategies
- Networking
- Techniques for handling miscommunication
- Presentation Skills
- Analyzing needs, interests, and expectations of the audience
- Preparing a persuasive business presentation
- Storytelling as a presentation tool
- Choosing words for maximum impact
- Effective use of visual aids
- Modern tools for a vivid presentation at an online performance
- Handling difficult audiences
- Business Negotiations
- Effective Business Meetings: structure of an effective meeting, group discussions, briefings
- Advanced virtual communication tools
- Negotiation tactics, and handling high-stress
- Techniques, methods, and techniques of tough negotiations
- Resisting manipulation
- The psychology of persuasion
- Understanding the principles of influence (Cialdini’s principles)
- Identifying and leveraging psychological triggers in negotiations
- Techniques for reframing objections and counterarguments
- Situation-specific communication needs (e.g., negotiations vs. report writing)
- Cultural dimensions and communication styles
- Exploring Hofstede’s cultural dimensions theory
- Impact of cultural differences on negotiation styles and communication

Participant insights

Additional Info
Communication skills are vital for our existence. It is hard to deny that we rely on the ability to interact with other people every day, and the quality of such interactions determines whether you succeed or fail in the modern world. The absurdity is that these skills are the most frequently overlooked when it comes to personal and career development. Investing in communication skills training always pays off, since mastering the ability to connect with people is what separates where you are now and where you want to be.
Unluckily for fans of the self-taught educational approach, improving your communication skills cannot be done alone or through online courses. To master communication, you have to study the nuances under the guidance of a professional trainer and practice them with real people in an actual classroom.
Our communication skills training class is a fantastic opportunity for you to comprehend all the finer details of communication, which will be revealed throughout the 3-day intensive course.
This communication course from the Atton Institute shows you how to improve your communication skills and understand all the essential aspects of communication, which are:
- Listening – the most crucial part of any conversation and the most misinterpreted one. People often confuse listening and hearing, which are not the same thing. This communication training course has a section dedicated to listening skills to help you become a more effective listener;
- Verbal Communication – the way we deliver our thoughts with words. The correct words can win battles, while misused words have demolished even the greatest of empires. Maybe this sounds too dramatic , but it’s true and highly relevant in a time when we can instantly share our thoughts publicly with millions of people, who can then interpret every word we say;
- Nonverbal Communication – the secret weapon of every great communicator. Explore how to use body language, mimicking, and gestures to become even more efficient through this communication skills training course in Dubai;
- Emotional Awareness – we can’t lead a conversation if we can’t manage our emotions. You have to be aware of your emotions and the emotions of those you’re speaking with so you can achieve the desired results from the conversation;
- Written Communication – any thought that is delivered in a written form, whether via email, letter, or postcard. This is the most popular form of business communication, and it has a lot of rules, norms, and standards. Thus, we especially focus on this skill at our Atton business communication training course, and we offer plenty of opportunities to review and practice these skills.
Among the various types of communication, business communication stands out from the rest as a pivotal point of study for every professional who desires to succeed. In the modern world, our business achievements often determine how others will perceive our overall success. Thus, the importance of obtaining results in your business has never been greater.
This business communication skills training course will help you to become an indisputable professional, whether you are writing an important email, delivering a crucial report, or simply interacting with your colleagues.
FAQ
We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.
We deliver in our 3- to 5-days trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.
Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.
If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.
If you need help in choosing the best course for you, please get in touch with our STUDENTS SUPPORT DEPARTMENT.
There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.
For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.
Each course participant obtains the Atton Institute Course Completion Certificate, which is protected by means of several authentication elements. Each Atton Course Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.
Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.
Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.
- Choose your course (feel free to get in touch with us for support).
- Select the desired date and location of the course.
- Proceed with course registration (online or via e-mail or phone).
- Upon registration, you will receive invoice to finalize the registration.
- Upon payment of the Admission Fee, your course registration is completed.
Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.
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