Executive Personal Assistant (PA) Certification (CPE) 07-06-2027

Executive Personal Assistant (PA) Certification (CPE) Training Course in Dubai, UAE

CPE logo
Course overview

Course overview

A personal assistant's role is crucial for the success of any executive in any business since there is much work to be done that stays behind the scenes, and managers simply have no time to cope with all the challenges they face alone. Personal assistant duties include providing every possible help to managers and senior executives to cope with various tasks and do a tremendous amount of work, which significantly contributes to the ultimate overall results. Without the support of a certified personal assistant, the entirety of the manager's work outcomes can be compromised.

In this executive personal assistant training, you will learn how to become a great executive assistant to your boss, no matter which tasks you may confront in both traditional and virtual environments. The course will help you to rethink your significance as an executive assistant and acquire both the competencies and the confidence to work with your boss for better results across all communication channels. This executive course will elevate your position as a personal assistant from supportive to strategic. You will learn the best practices and applications that will help you cope with the personal assistant duties and responsibilities: emotional intelligence, essentials of business etiquette, digital competency, and the best approach to multitasking. You will understand how to handle a broad range of requests and tasks of all types in both physical and digital workspaces. In order to be able to meet deadlines and deal with stress under pressure, we will also cover the topics of time and stress management, as well as organizational skills, which will allow you to handle multiple tasks with ease in any work environment. All these skills will be learned via a practical approach and can be used immediately in your workplace.

This executive personal assistant course is great for both people who want to start a career in this area and for those who already have relevant experience but want to polish and systemize their existing knowledge to be an effective executive assistant. All participants can expect the following skills to be covered:

  • Synchronize your work style with your manager's to achieve better results in both in-person and remote settings
  • Understand the balance between making decisions independently and getting your boss involved while managing remote tasks
  • Apply the best Emotional Intelligence practices in digital interactions to get along with yourself and others
  • Become a master of communication and build excellent relationships with people across digital platforms
  • Get everything under control with proven time and stress management strategies for the digital workplace
  • Organize meetings, virtual events, parties, travel arrangements, and other tasks efficiently
Who Should Attend

Who Should Attend

  • Executive Secretaries
  • Senior Assistants
  • Personal Secretaries
  • Executive Assistants
  • Personal Assistants
  • Administration Managers
  • Management Secretaries
  • Everyone who wants to become Personal Assistant or polish and improve their existing skill set
What will you gain

What will you gain

  • Know how to become an indispensable assistant to your manager
  • Skyrocket your overall productivity and enrich your capabilities
  • Understand how to make the right decision in uncommon situations
  • Comprehend all dimensions of Emotional Intelligence and their uses
  • Take your business, phone, and writing etiquette to the next level
  • Handle complaints from both internal and external customers
  • Perfect the file management system and improve document control
  • Learn the guidelines on how to organize and be prepared for any meeting
  • Recognize the factors that cause stress and know how to deal with them
  • Reveal all the gaps in your work and realize what you can do better
  • Be a personal assistant who is professionally prepared for any challenge
Course Content

Key facts

 

Course code:
AD-074

 

Duration:
5 days

 

Admission requirements:
None

 

Note:

This course is worth 33.0 CPE credits
(1 credit for 50 minutes)
No CPE credits are applicable for online courses

 

Endorsement:
Certificate upon successful completion

Course schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking

 

Accredited by:

CPE logoAtton Institute is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors.

Atton Institute CPE Page: https://www.nasbaregistry.org/exhibitors/atton-institute

Fees & whats included

Fees & what is included

  • Early bird 60 days before course start date Regular Course Fee
    USD 4,200.- USD 4,900.-
    Price On Request -
    Additional 5% VAT applies
    Executive Personal Assistant (PA) Certification (CPE) - 07 Dec 2026 Dubai, UAE
    Executive Personal Assistant (PA) Certification (CPE) - 15 Mar 2027 Dubai, UAE
    Executive Personal Assistant (PA) Certification (CPE) - 07 Jun 2027 Dubai, UAE
    Executive Personal Assistant (PA) Certification (CPE) - 27 Sep 2027 Dubai, UAE
    Executive Personal Assistant (PA) Certification (CPE) - 06 Dec 2027 Dubai, UAE
    Public Course - 5 Days
    Early bird 60 days before course start date Regular Course Fee
    USD 4,200.- USD 4,900.-
    In-House Training -
    Additional 5% VAT applies
    Executive Personal Assistant (PA) Certification (CPE) - 07 Dec 2026 Dubai, UAE
    Executive Personal Assistant (PA) Certification (CPE) - 15 Mar 2027 Dubai, UAE
    Executive Personal Assistant (PA) Certification (CPE) - 07 Jun 2027 Dubai, UAE
    Executive Personal Assistant (PA) Certification (CPE) - 27 Sep 2027 Dubai, UAE
    Executive Personal Assistant (PA) Certification (CPE) - 06 Dec 2027 Dubai, UAE
  • Online Course Fee
    USD 2,550.-
    Price On Request -
    Additional 5% VAT applies

    CPE CREDITS NOT APPLICABLE FOR LIVE ONLINE


    USD 2,550.-
    In-House Training -
    Additional 5% VAT applies

    CPE CREDITS NOT APPLICABLE FOR LIVE ONLINE


  • For early registrations special prices apply as outlined above.
  • Tax Registration Number : 100312636200003.
  • For larger corporate clients there are special packages. Contact us for details.
  • We reserve the right to modify the course outline or its date or location.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Course Fee Includes

  • Extensive Workbook with Course Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Course
  • Post Course Action Plan
  • Index of Additional Suggested Materials
  • Course Completion Certificate
Free Valet Parking
Coffee Breaks
Lunch
Free WIFI access

Course certificate

Image for: Atton Institute Certificate
Course Content

Course content

  • Progressive Role of the Executive or Personal Assistant
    • The strategic role of today’s executive assistant - Developing and Broadening your Role
    • The competencies of the modern personal assistant
    • Understanding the concepts of Structure vs. Culture
    • Digital Competency for the Modern Executive Assistant
  • Partnering Strategically 'with' your Leader - Optimizing Your Relationship with the Boss
    • Building and Managing the Relationship - Communicating Effectively with your Manager
    • Maximizing your Value Relative to the Boss
    • Knowing and Synchronizing Expectations
    • Adapting to his style and anticipating his needs
    • Enhancing Virtual Communication Skills
  • The Balance Between Independence and Self-Willingness
    • Ability to make decisions independently - When to take the initiative
    • Deputizing for the manager, delegating work to others in the manager's absence
    • Being involved in decision-making processes
    • Exercise: How to act when the situation is not described in your standard responsibilities
    • Remote Work Management and Independence
  • Emotional Intelligence (EI) Tact and Skills
    • Definition of EI
    • The conceptual model
    • Understanding the dimensions of EI for a personal assistant
    • Applying EI in Digital Interactions
  • Protocol and Business Etiquette
    • Principles of business etiquette
    • Dealing with different personalities and cultures
    • Virtual Meeting and Cross-Cultural Etiquette
  • Effective Interpersonal Communication
    • Building excellent relationships with colleagues
    • Dealing with difficult personalities
    • Working with senior management
    • Win-Win negotiations with suppliers (internal and external) - Principles, planning, tactics
    • Presenting your ideas and influencing others: how to deliver your thoughts with impact
    • Advanced Communication Strategies in a Digital World
  • Dealing with Visitors and Improving Customer Service
    • Meeting and greeting guests of different seniority levels
    • Developing Inbound & Outbound Telephone Skills
    • Phone communication - Phone etiquette
    • Servicing Internal and External Customers
    • Handling Complaints Professionally
    • Being an Effective Gatekeeper
    • Excelling in Digital Customer Service
  • Stress Management
    • Identifying causes of stress - Recognizing how stress and feelings affect performance
    • The personal stress worksheet
    • Proven practices to deal with stress effectively
  • Confidentiality Guidelines
    • Your confidentiality duty
    • Keeping data secure
    • Key points you should be aware of
    • What to do in sticky situations
  • Written Communication
    • Effective Business Writing and Writing Etiquette
    • Business Report Writing
    • Taking dictation and meeting minutes
    • Document Proofreading
  • Effective Time Management
    • Developing planning skills
    • Diary management and calendar management
    • Managing Interruptions
    • Problem solving, multitasking, dealing with complexity
    • Urgent/important matrix for prioritizing tasks
    • Tools and techniques for effective time management
  • Organizational Skills
    • Fundamental GTD (Getting Things Done) principles
    • Organizing Professional Meetings
    • Planning for Meetings, Meeting Etiquette, Preparing Agendas
    • Actions to Take After Meetings
    • Travel Arrangements, Tradeshows, Appointment Booking
    • Sourcing office supplies, Household Tasks, Shopping
Participant insights

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.
FAQ for Internal Part of the Courses:

FAQ

We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 3- to 5-days trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.

If you need help in choosing the best course for you, please get in touch with our STUDENTS SUPPORT DEPARTMENT.

There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.

For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.

Each course participant obtains the Atton Institute Course Completion Certificate, which is protected by means of several authentication elements. Each Atton Course Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.

Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.

  • Choose your course (feel free to get in touch with us for support).
  • Select the desired date and location of the course.
  • Proceed with course registration (online or via e-mail or phone).
  • Upon registration, you will receive invoice to finalize the registration.
  • Upon payment of the Admission Fee, your course registration is completed.

Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.


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