Certified Professional Marketer - CPE In-House Training Course Abu Dhabi , UAE

Course overview

The word “Marketing” is abuzz everywhere nowadays, but only a limited number of professionals possess true Competency in this area. The complexity of Marketing lies in its versatility. To know only some elements of marketing is not sufficient to create professional and impactful marketing plans and campaigns, and thus it is vital to develop skills in each and every aspect of modern marketing.

Our Marketing Competency Mastery course provides you with indispensable proficiency in Marketing and saves you time, effort and money. In this course you will study the entire modern Marketing landscape, including cutting-edge techniques and strategies and a targeted Marketing approach using the latest data analysis. You’ll also gain numerous other tools for Marketing cost optimization and increased efficiency. After attending this course, you will obtain Competence and Mastery in creating and realizing great Marketing plans and strategies and be fully equipped for the challenges of the modern business environment.

Extend your vision of modern Marketing through this training course from Atton Institute and acquire the knowledge that allows you and your company to prosper and thrive, such as:

• Prepare an exceptional Marketing analysis to boost your efficiency as a Marketer
• Acquire clear vision and competency on multichannel Marketing and the Marketing Mix
• Learn how to develop a successful Marketing funnel and brand strategy
• Use the best methods to better understand your clients and make your brand remarkable
• Use the latest Marketing tools and be ready for the changes in the future of Marketing

Who Should Attend

• Business Development Managers
• Digital Marketing Executive and Managers
• Marketing Executives
• Small Business Owners
• Sales and Marketing Executives
• Senior Management
• Professionals who want to get comprehensive overview of marketing
• Everyone who wants to pursue a career in marketing

What will you gain

Upon completion of this short and intensive professional course, participants will have knowledge and certified skills on how to:

• Use the gained knowledge for personal and professional growth
• Create, master and execute a successful and impactful marketing strategy
• Use customer, competitor, and market analyses to identify strategic opportunities
• Study the 4 Ps of the Marketing Mix and implications on marketing strategy
• Gain competency in competitive advantages through a customer-centric strategy
• Embed the best product marketing principles and get maximum return and outcome
• Optimize marketing costs and efforts via an improved targeted approach
• Identify and utilize the appropriate channels to achieve the highest results
• Understand analytics and explore the best metrics for knowing your market
• Boost your professional skills and get certified for career development
• Get ready for the present and upcoming changes in the marketing environment

Course content

• Marketing in the modern business world
  • Differences between marketing and selling
  • Key Marketing concepts you must be aware of
• Understanding Your Customer
  • Needs, Wants and Demand
  • Buyer Persona
  • Customer Journey Map
• Branding
  • The meaning of a brand
  • Brand identity
  • Brand personality
• Marketing Research, Core Data Analysis and Ways to Obtain Required Information
  • Consumer analysis – how to identify your correct target customers
  • Competitive analysis – how to find out everything about your competitors
  • Opportunity analysis – should we dive into every opportunity we see?
  • SWOT, SCOPE, SOAR, CORE, STEEP and other analyses
  • Summarizing Primary marketing research
  • Creating a comprehensive summary based on the data collected- interpret the data correctly
• Market Segmentation, Targeting, Positioning and Key Aspects of Marketing Mix
  • The basis of market segmentation for B2C & B2B
  • Steps in market segmentation, targeting and positioning under 4P
  • Market targeting & positioning based on data you acquired
  • Developing high-quality hypotheses if data is missing
• Product
  • The Product Life Cycle (PLC) concept and Marketing strategies for PLC
  • Product/service life cycle strategic elements and how they differ per stage
  • Core elements of the growth strategies matrix
  • Applying the growth strategies matrix to your strategy development process
• Place
  • Channel type
  • Exposure, transportation, storage
  • Accessibility and coverage
• Pricing – Not Everything in The World Is About Price
  • Price level and flexibility
  • Discounts and differentiation
  • Kottler’s price/quality matrix
  • Perceived value
  • Different Pricing Strategies - Which Is Right for Your Business?
  • Correcting the pricing – how and when you should review your pricing approach
• Promotion
  • Understanding Promotional Mix
  • Offline promotion
  • Traditional media
  • Digital World Marketing
  • Multichannel and omnichannel approach
• Analytics - If You Can't Measure It—It Doesn't Exist
  • Metrics you must track and measure
  • Best tools for measurement that the top companies use
  • Interpreting the data and leveraging the insights you might get from it
• Implementation and Development of Marketing Plan and Budgeting
  • Determining a perfect marketing budget for your company
  • The increase of ROI – the interactive data and its professional analysis
  • Setting the Plan – step-by-step instruction to create a great marketing plan
  • Implementation of marketing campaigns according to Marketing Plan
• Course Summary, Practice and Case Studies
  • Case studies and practical team work assignments
  • Some Common Marketing Mistakes and How to Prevent Them