Certified Professional Marketer - CPE

Certified Professional Marketer - CPE In-House Training Course Abu Dhabi , UAE

Course overview

Course overview

The word “Marketing” is abuzz everywhere nowadays, but only a limited number of professionals possess true Competency in this area. The complexity of Marketing lies in its versatility. To know only some elements of marketing is not sufficient to create professional and impactful marketing plans and campaigns, and thus it is vital to develop skills in each and every aspect of modern marketing.

Our Marketing Competency Mastery course provides you with indispensable proficiency in Marketing and saves you time, effort and money. In this course you will study the entire modern Marketing landscape, including cutting-edge techniques and strategies and a targeted Marketing approach using the latest data analysis. You’ll also gain numerous other tools for Marketing cost optimization and increased efficiency. After attending this course, you will obtain Competence and Mastery in creating and realizing great Marketing plans and strategies and be fully equipped for the challenges of the modern business environment.

Extend your vision of modern Marketing through this training course from Atton Institute and acquire the knowledge that allows you and your company to prosper and thrive, such as:

  • Prepare an exceptional Marketing analysis to boost your efficiency as a Marketer
  • Acquire clear vision and competency on multichannel Marketing and the Marketing Mix
  • Learn how to develop a successful Marketing funnel and brand strategy
  • Use the best methods to better understand your clients and make your brand remarkable
  • Use the latest Marketing tools and be ready for the changes in the future of Marketing
Who Should Attend

Who Should Attend

  • Business Development Managers
  • Digital Marketing Executive and Managers
  • Marketing Executives
  • Small Business Owners
  • Sales and Marketing Executives
  • Senior Management
  • Professionals who want to get comprehensive overview of marketing
  • Everyone who wants to pursue a career in marketing
What will you gain

What will you gain

Upon completion of this short and intensive professional course, participants will have knowledge and certified skills on how to:

  • Use the gained knowledge for personal and professional growth
  • Create, master and execute a successful and impactful marketing strategy
  • Use customer, competitor, and market analyses to identify strategic opportunities
  • Study the 4 Ps of the Marketing Mix and implications on marketing strategy
  • Gain competency in competitive advantages through a customer-centric strategy
  • Embed the best product marketing principles and get maximum return and outcome
  • Optimize marketing costs and efforts via an improved targeted approach
  • Identify and utilize the appropriate channels to achieve the highest results
  • Understand analytics and explore the best metrics for knowing your market
  • Boost your professional skills and get certified for career development
  • Get ready for the present and upcoming changes in the marketing environment
Course Content

Key facts


Course code:


5 days


Admission requirements:



This course is worth 30 CPE credits
(1 credit for 50 minutes)
No CPE credits are applicable for online courses


Certificate upon successful completion

Course schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking
Fees & whats included

Fees & what is included

For the group bookings and special discounts please contact

Admissions Director – Vlad Podolyak

+971 52 684 7088


Vlad Podolyak
  • For early registrations special prices apply as outlined above.
  • All fees are exclusive of VAT. Tax Registration Number : 100312636200003.
  • Companies - register 2 participants for the same course and date and get one place free.
  • Only one type of discount can be applied to the same course & date registration.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Course Fee Includes

  • Extensive Workbook with Course Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Course
  • Post Course Action Plan
  • Index of Additional Suggested Materials
  • Course Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

Image for: Atton Institute Certificate
Course Content

Course content

  • Marketing in the modern business world
    • Differences between marketing and selling
    • Key Marketing concepts you must be aware of
  • Understanding Your Customer
    • Needs, Wants and Demand
    • Buyer Persona
    • Customer Journey Map
  • Branding
    • The meaning of a brand
    • Brand identity
    • Brand personality
  • Marketing Research, Core Data Analysis and Ways to Obtain Required Information
    • Consumer analysis – how to identify your correct target customers
    • Competitive analysis – how to find out everything about your competitors
    • Opportunity analysis – should we dive into every opportunity we see?
    • SWOT, SCOPE, SOAR, CORE, STEEP and other analyses
    • Summarizing Primary marketing research
    • Creating a comprehensive summary based on the data collected- interpret the data correctly
  • Market Segmentation, Targeting, Positioning and Key Aspects of Marketing Mix
    • The basis of market segmentation for B2C & B2B
    • Steps in market segmentation, targeting and positioning under 4P
    • Market targeting & positioning based on data you acquired
    • Developing high-quality hypotheses if data is missing
  • Product
    • The Product Life Cycle (PLC) concept and Marketing strategies for PLC
    • Product/service life cycle strategic elements and how they differ per stage
    • Core elements of the growth strategies matrix
    • Applying the growth strategies matrix to your strategy development process
  • Place
    • Channel type
    • Exposure, transportation, storage
    • Accessibility and coverage
  • Pricing – Not Everything in The World Is About Price
    • Price level and flexibility
    • Discounts and differentiation
    • Kottler’s price/quality matrix
    • Perceived value
    • Different Pricing Strategies - Which Is Right for Your Business?
    • Correcting the pricing – how and when you should review your pricing approach
  • Promotion
    • Understanding Promotional Mix
    • Offline promotion
    • Traditional media
    • Digital World Marketing
    • Multichannel and omnichannel approach
  • Analytics - If You Can't Measure It—It Doesn't Exist
    • Metrics you must track and measure
    • Best tools for measurement that the top companies use
    • Interpreting the data and leveraging the insights you might get from it
  • Implementation and Development of Marketing Plan and Budgeting
    • Determining a perfect marketing budget for your company
    • The increase of ROI – the interactive data and its professional analysis
    • Setting the Plan – step-by-step instruction to create a great marketing plan
    • Implementation of marketing campaigns according to Marketing Plan
  • Course Summary, Practice and Case Studies
    • Case studies and practical team work assignments
    • Some Common Marketing Mistakes and How to Prevent Them
Participant insights

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.
FAQ for Internal Part of the Courses:


We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 3- to 5-days trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.

If you need help in choosing the best course for you, please get in touch with our STUDENTS SUPPORT DEPARTMENT.

There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.

For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.

Each course participant obtains the Atton Institute Course Completion Certificate, which is protected by means of several authentication elements. Each Atton Course Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.

Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.

  • Choose your course (feel free to get in touch with us for support).
  • Select the desired date and location of the course.
  • Proceed with course registration (online or via e-mail or phone).
  • Upon registration, you will receive invoice to finalize the registration.
  • Upon payment of the Admission Fee, your course registration is completed.

Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.

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