Public relations efforts are aimed at presenting a company or a non-commercial entity to the general public and have a crucial impact on its image and positioning. Modern methods, tools and channels have greatly increased ability to reach a wide-ranging audience. PR is truly universal and is advantageous for both large and small businesses. Skills in this area are in high demand for the valuable expertise they provide, thus it has become vital to learn Media and PR essentials even for non-marketing professionals
This Atton Institute course presents the key aspects of public relations along with the strategies that allow participants to increase their efficiency for you and your team. This course is focused on developing crucial skills and competencies in order to act effectively in today’s organisational environment. Competent public relations and media campaigns drive strategic organisational changes, build public opinion and improve the company’s reputation. Well-planned and executed campaigns serve as cost-effective marketing channels and are a valuable method of increasing the entire value and standing of an organisation.
Besides the fundamental skills mentioned above, course attendees study:
- Vital online and offline PR and Media channels for various companies
- How to stand out from the competition with PR and Customer Experience
- How to apply the best praxis for implementing changes that work
- Best measurements to analyze results and make improvements
- Role of technology in the changing landscape of PR and Media
DAY ONE 01 Jan 1970
- The role of a Product PR Executive from the perspective of the Customer’s Interests
- PR is not for large corporations only – making use of it for various Business Types
- Value of PR and Media for Product & Service promotion and sales
- Global Trends in Public Relations and how to adjust the company’s Marketing Strategy
- The central Objectives of Product PR and Media Relations for professionals
- Creating product Image & Identity as the Point of Differentiation
DAY TWO 21 May 2019
- Online and offline PR and Media Channels to Deliver Your Brand Promise
- Omnichannel strategy – qualified proportional mix method
- Roles of your Team Members as Communicators between Company and Clients
- Overcoming communication challenges – top tips from experts
- Customer Service, Consumers Interests & Public Relations in focus
- Best examples and results of Building Brands with Consumer Awareness
DAY THREE 22 May 2019
- Product PR and Media – drafting an Action Plan and aligning with existing praxis
- Step-by-step guide on applying your Action Plan with a Systematic Approach
- How to measure Product PR & Media Campaign Success and progress to the next stage
- Role of Technology and Changing Client Expectations in Product PR
- A brief look into the foreseeable Future of the development of PR and Media
- Summary and compiling checklists and an executive action plan
What will you gain
Upon completion of this course, participants are able to:
- Maximize company’s media strength and use accessible media advantages
- Understand when and how to use PR strategies to manage reputation
- Implement effective online PR options and manage digital media
- Acquire and master essential Media and PR skills via highly practical methodologies
- Guarantee that key PR and Media messages are communicated effectively
- Promote products or services without being too promotional
- Target digital and print media and win their support for positive exposure
- Possess key PR skills in all types of communication and editorial techniques
- Prepare, present and deliver effective presentations and data to the public
- Increase your results in PR and Media by implementing the latest technologies
- Build strategic PR campaigns with attention to the latest applicable praxis
We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.
We deliver in our 2- and 3-day trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.
Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.
If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.
If you need help in choosing the best course for you, please get in touch with our STUDENTS SUPPORT DEPARTMENT.
There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.
For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.
Each course participant obtains the Atton Institute Course Completion Certificate, which is protected by means of several authentication elements. Each Atton Course Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.
Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.
Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.
- Choose your course (feel free to get in touch with us for support).
- Select the desired date and location of the course.
- Proceed with course registration (online or via e-mail or phone).
- Upon registration, you will receive invoice to finalize the registration.
- Upon payment of the Admission Fee, your course registration is completed.
Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.
Course schedule sample one day
|09:00 AM||-||10:30 AM||-||First Training Session|
|10:30 AM||-||10:45 AM||-||Coffee Break|
|10:45 AM||-||12:15 PM||-||Second Training Session|
|12:15 PM||-||1:15 PM||-||Networking Lunch|
|1:15 PM||-||2:45 PM||-||Third Training Session|
|2:45 PM||-||3:00 PM||-||Coffee Break|
|3:00 PM||-||4:30 PM||-||Final Training Session|
|4:30 PM||-||5:00 PM||-||Day Summary and Q&A|
Fees & what is included
|Early bird 65 days before course start date||Early bird 40 days before course start date||Regular Course Fee|
|USD 2,790.-||USD 2,990.-||USD 3,300.-|
- For early registrations special prices apply as outlined above.
- The regular, special and early bird courses fees include the applicable 5% VAT.
- Companies - register 2 participants for the same course and date and get one place free.
- Only one type of discount can be applied to the same course & date registration.
- For larger corporate clients there are special packages. Contact us for details.
At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.