Professional Business Correspondence

Professional Business Correspondence In-House Training Course Riyadh , KSA

Course overview

Course overview

In recent times we’ve observed rapid and unprecedented innovations in the digital realm which have influenced even the most seemingly unshakable pillars of the business world, including business correspondence, namely written business communication. Modern business correspondence includes much more than just formal business letters, emails, and memos, which we’ve grown accustomed to. Nowadays business writing is about text and social media messages, online chats and messengers, reports, online proposals, video messages, etc.

Business correspondence is the main component of effective business communication, the most common and trusted way to interact with people within your organization, and other organizations, and with customers. Thus, business writing skills are vital for creating a thriving and prominent career, no matter what position you have.

This business correspondence training course helps you to master every element you use to communicate daily, from effective business email writing to sophisticated proposals, online chat, video messages, etc. In this course, we’ll cover all the aspects of professional writing how to compose all types of business letters, overcome writer’s block, get acquainted with the best styles of business writing and understand how to use each style to get the results you want from your messages in the most efficient way.

Throughout this business writing training course, you will obtain highly practical and relevant information, such as:

  • Understand how and when you should use different types of business correspondence
  • Refine your professional email writing with proven tactics that allow your letters to stand out
  • Gain insights into all types of business letters: sales letters, order letters, follow-up letters, etc.
  • Explore how to get people to act – turn business correspondence into your secret weapon
  • Master modern business correspondence methods, such as social media, SMS, messengers and more.
Who Should Attend

Who Should Attend

  • Administrative Staff
  • Receptionists
  • Front Desk Personnel
  • Marketing and Sales Personnel
  • Business Professionals
  • Everyone who wants to develop a more professional business writing style
  • Everyone who uses email communication on a daily basis
  • All professionals who use English as a second language
What will you gain

What will you gain

In this intensive and highly practical course, you will study various business correspondence techniques and rules which will greatly help you in your workplace, including:

  • Better identify your audience and tailor your message to them
  • Learn how to switch between informal and formal styles skillfully
  • Overcome the fear of a blank page and learn how to start more effectively
  • Write business letters that meet all international standards
  • Master effective email writing to achieve clarity and successful communication
  • Boost your professionalism and get the opportunity to stand out at work
  • Write clear memos and reports that deliver tangible results
  • Use social media messages and messengers with maximum efficiency
  • Understand common mistakes in business writing and how to avoid them
  • Learn how to compose messages that deliver the desired outcome
  • Create business proposals that stand out from the competition
Course Content

Key facts


Course code:


3 days


Admission requirements:



This course is worth 18 CPE credits
(1 credit for 50 minutes)
No CPE credits are applicable for online courses


Certificate upon successful completion

Course schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking
Fees & whats included

Fees & what is included

For the group bookings and special discounts please contact

Admissions Director – Vlad Podolyak

+971 52 684 7088

Vlad Podolyak
  • For early registrations special prices apply as outlined above.
  • All fees are exclusive of VAT. Tax Registration Number : 100312636200003.
  • Companies - register 2 participants for the same course and date and get one place free.
  • Only one type of discount can be applied to the same course & date registration.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Course Fee Includes

  • Extensive Workbook with Course Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Course
  • Post Course Action Plan
  • Index of Additional Suggested Materials
  • Course Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

Image for: Atton Institute Certificate
Course Content

Course content

  • Introduction to the World of Written Correspondence & Etiquette
    • Business communications etiquette fundamentals
    • Facts about correspondence
    • From the history of business correspondence
    • Pros and cons of business correspondence
    • The cost of poor communication
  • Forming the Correct Attitude for Effective Business Writing
    • Purpose of your message
    • Adapting your writing for your audience
    • Find your voice – make your written correspondence unique
    • Consider the “to whom” component in business writing
    • Differences between general English (more informal) and business English (more formal)
  • Creating the Perfect Structure: Important Elements to Master in Business Correspondence
    • What is the difference between a personal and a business letter?
    • The structure of a business letter
    • The structure of an email
    • Useful stock phrases for your business correspondence
      • Opening salutation
      • Subject line
      • Opening sentence
      • Closing sentence
      • Closing
      • Salutation
      • Functional language phrases (e.g. responding to a query, making arrangements, requesting action, etc.)
    • Principles of effective correspondence
  • Business Correspondence by Email: Rules of Success
    • Etiquette of response time
    • Making an effective subject line for your email
    • Other email fields and elements: cc, bcc, attachments, PS
    • Email security
    • How to work with a large flow of incoming emails
  • Creating the Perfect Text: The Body of the Email
    • The ideal email
    • Personal approach
    • Making things concrete
    • Readability
    • When you want to make an immediate impact: the inverted pyramid
  • How to Create Your Own Writing Style
    • Let’s be a little more diplomatic
    • Concision
    • Active vs passive writing
    • Parallel construction
    • Agreement: number, verb-subject
    • Punctuation
    • Spelling
    • Editing and proofreading
  • Types and Features of Business Emails
    • Types of business correspondence: appreciation letter, invitation letter, offer letter, cover letter etc.
    • Postcards etiquette
    • How to work with memos efficiently
    • Preparing persuasive internal suggestions/proposals for improvement
    • The elements of a report, in accordance with globally accepted standards
    • Business Correspondence to invite attendees to a meeting, and persuasive arguments if invitees decline
    • Positive, neutral and negative email content
    • How to reply to an email of complaint or an aggressive email
    • How to write a refusal letter and a claim letter
  • Digital Age – Master Modern Online Correspondence
    • Basic Netiquette rules
    • The importance of visual images and infographics
    • Skype, BOTIM and other VOIP
    • Is there a place for emojis in business English?
    • Use social media as an advanced business communication tool
    • Messengers – bring your multichannel correspondence to the next level
    • Multichannel – channels to use and mix
Participant insights

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.
FAQ for Internal Part of the Courses:


We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 3- to 5-days trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.

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There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.

For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.

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Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.

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Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.

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