Course overview

The word “Marketing” is abuzz everywhere nowadays, but only a limited number of professionals possess true Competency in this area. The complexity of Marketing lies in its versatility. To know only some elements of marketing is not sufficient to create professional and impactful marketing plans and campaigns, and thus it is vital to develop skills in each and every aspect of modern marketing.

Our Marketing Competency Mastery course provides you with indispensable proficiency in Marketing and saves you time, effort and money. In this course you will study the entire modern Marketing landscape, including cutting-edge techniques and strategies and a targeted Marketing approach using the latest data analysis. You’ll also gain numerous other tools for Marketing cost optimization and increased efficiency. After attending this course, you will obtain Competence and Mastery in creating and realizing great Marketing plans and strategies and be fully equipped for the challenges of the modern business environment.

Extend your vision of modern Marketing through this training course from Atton Institute and acquire the knowledge that allows you and your company to prosper and thrive, such as:

• Prepare an exceptional Marketing analysis to boost your efficiency as a Marketer
• Acquire clear vision and competency on multichannel Marketing and the Marketing Mix
• Learn how to develop a successful Marketing funnel and brand strategy
• Use the best methods to better understand your clients and make your brand remarkable
• Use the latest Marketing tools and be ready for the changes in the future of Marketing

Course content

DAY ONE ^{16 Jul 2019}

• Marketing in the Modern Business world and the 4 Ps of the Marketing Mix
• Current Trends, Challenges and Prospects in the Modern Marketing Landscape
• Customer Centricity in Marketing Strategy as the key element of Success
• Defining Specific, measurable, achievable and realistic Marketing Objectives
• Day to day application of Marketing in the current Professional Environment
• Consumer Data Analysis – how to Identify your correct Target Customers

DAY TWO ^{17 Jul 2019}

• Competitive Analysis – how to find out everything about your Competitors
• Direct, Active, Inbound, Outbound, Guerrilla, Promotional and other Strategies
• B2B & B2C Marketing – the main differences in Strategies and Techniques
• Digital Marketing channels and the most Useful Facts on how to succeed with them
• Market Segmentation, Targeting, Positioning and Key Aspects of the Marketing Mix
• Steps in Market Segmentation, Targeting and Positioning under the 4 Ps

DAY THREE ^{18 Jul 2019}

• Optimizing your Target Market and Exploring the Marketing Funnel
• Marketing Strategy and Identifying short-term and long-term Marketing Goals
• Development of a Marketing Plan, its Implementation and Budgeting the Costs
• Common Marketing Faults and best International Praxis to effectively Avoid them
• Marketing Cost Optimization and increase in ROI – the available Digital Tools
• Looking into the Future of Marketing – AI, Social Engagement & Client in Focus

What will you gain

Upon completion of this short and intensive professional course, participants will have knowledge and certified skills on how to:

• Use the gained knowledge for personal and professional growth
• Create, master and execute a successful and impactful marketing strategy
• Use customer, competitor, and market analyses to identify strategic opportunities
• Study the 4 Ps of the Marketing Mix and implications on marketing strategy
• Gain competency in competitive advantages through a customer-centric strategy
• Embed the best product marketing principles and get maximum return and outcome
• Optimize marketing costs and efforts via an improved targeted approach
• Identify and utilize the appropriate channels to achieve the highest results
• Understand analytics and explore the best metrics for knowing your market
• Boost your professional skills and get certified for career development
• Get ready for the present and upcoming changes in the marketing environment