Social Media Marketing - Certified Professional

Social Media Marketing - Certified Professional In-House Training Course

Course overview

Course overview

Since social media is a key communication tool for any company, every business must have a professional who understands social media analytics, social media monitoring, social media management, and can develop a social media platform strategy. The ability to professionally utilize the different channels and SMM platforms for marketing purposes has become an essential skill for business owners, marketing professionals, and employees at all company levels. It provides true power for successful marketing and communication. So it is an essential task for any commercial specialist to learn the basics social media marketing (SMM) at a specialized course.

This Certificate Social Media Marketing course from the Atton Institute provides you with the advanced tools and techniques to reach your customers on SMs. You will master the best social media advertising practices and learn how to be heard in a crowded digital market, how to reach consumers, and listen to what they say. You will study the substance and obtain expertise on how to use numerous Social Media platforms (Facebook, Youtube, Twitter, Instagram, Reddit, Linkedin, Snapchat, Pinterest, etc) and then apply these tools to skillfully design and implement winning marketing campaigns. The course provides insights on how to develop an efficient social media marketing strategy that turns prospects into loyal customers and delivers great outcomes.

This intensive course extends your professional boundaries and skills and empowers you to:

  • Understand the full power and impact of Social Media Marketing
  • Implement SMM as a highly effective marketing tool
  • Efficiently utilize the hidden strategy of user-generated content
  • Analyze and use data and statistics with maximum efficiency
  • Apply cross-channel integration with various marketing elements
  • Create SM marketing strategy that stands out and brings great results
Who Should Attend

Who Should Attend

  • Marketing Professionals
  • Newly appointed Social Media Managers
  • Entrepreneurs and Business Individuals
  • Business Developments Managers
  • PR Specialists
  • Sales Professionals
  • Social Media Enthusiasts
  • Brand Executives
  • Anyone who wants to keep up with modern social media trends
What will you gain

What will you gain

After the completion of this Atton Institute Course, you will become a certified SMM strategy professional and obtain the qualifications below:

  • Attain expertise in the essentials of the social media landscape
  • Consolidate and master your existing social media knowledge
  • Be competent to build outstanding Social Media Campaigns
  • Successfully implement Social Media strategies and campaigns
  • Effectively create compelling content to increase your online presence
  • Attract a larger audience via communication with influencers
  • Generate a social media strategy that works and brings results
  • Study the current and future trends in the Social Media landscape
  • Design an action plan that comprises the key knowledge and tools
  • Become a certified SMM Strategist and achieve professional growth
  • Possess the best knowledge and expert tips on the subject
Course Content

Key facts


Course code:


5 days


Course category:


Admission requirements:



This course is worth 30 CPE credits
(1 credit for 50 minutes)
No CPE credits are applicable for online courses


Certificate upon successful completion

Course schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking
Fees & whats included

Fees & what is included

For the group bookings and special discounts please contact

Admissions Director – Vlad Podolyak

+971 52 684 7088

Vlad Podolyak
  • For early registrations special prices apply as outlined above.
  • All fees are exclusive of VAT. Tax Registration Number : 100312636200003.
  • Companies - register 2 participants for the same course and date and get one place free.
  • Only one type of discount can be applied to the same course & date registration.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Course Fee Includes

  • Extensive Workbook with Course Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Course
  • Post Course Action Plan
  • Index of Additional Suggested Materials
  • Course Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

Image for: Atton Institute Certificate
Course Content

Course content

  • Role of the Social Media Marketing
    • Overview – a look into the history and the present
    • Growing exposure of customers to digital and social media marketing
    • How different is Social Media Marketing from other marketing approaches?
    • Main advantages and pitfalls of Social Media
  • Existing Types of Social Media and Social Media Platforms
    • Types of social media and its characteristics
      • Personal, interest-based, and media sharing networks, discussion forums, bookmarking sites, social publishing, online reviews
    • Overview of Big Four:
      • Facebook - audience, how to setup, types of content for better results
      • Instagram - audience, how to setup, types of content for better results
      • Twitter - audience, how to setup, types of content for better results
      • LinkedIn - audience, how to setup, types of content for better results
    • Overview of Additional platforms:
      • YouTube
      • Tumblr
      • Reddit
      • Pinterest
      • Snapchat
      • Medium
      • Blogger
      • Quora
  • Choosing the Rights Platforms for Your Specific Objectives
    • Defining the goals to be achieved via the social media
    • Social media market segmentation – finding the focus group
    • Who are your customers? – defining Buyer Personas
  • Content in Social Media
    • Doublechecking your goals and expectations
    • Research – trends and competitors
    • Defining your style and brand voice
    • Understanding the types of social media content
    • Content creation process
    • Scheduling and curation
    • Increasing content reach
      • Where to get first followers and subscribers if pages are new?
    • Automation
  • User-Generated Content - Highly Valuable and Effective Marketing Element
    • Reveal the ways to apply it for free - the most cost effective tool in marketing
    • Credibility – people trust people. Expert tips to utilize the unexploited power
  • Social Media Advertising
    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • Other platforms
    • Successful Paid Campaigns
  • Developing Successful Social Media Marketing Campaigns
    • Guideline on how to create a social media marketing strategy – step-by-step guide
    • Revision and adaptation of your campaigns
    • Building company’s image and driving sales via Social Media
    • Social Media as Customer Service Tool
  • Cross-Channel Integration
    • Social Media campaigns co-ordination with other marketing activities
    • Running various integrated campaigns, exposures and rewards
    • Measuring the results of integrated marketing campaigns
  • Evaluation of The Success of Your Campaign - Data Collection, Analysis and Reporting
    • The most effective tools and resources to monitor and analyse
    • Additional research and communication with your customers
    • Evaluation of direct and indirect results of your Social Media marketing campaign
  • Course Group Work
    • Designing sample Social Media campaign together
Participant insights

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.
FAQ for Internal Part of the Courses:


We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 3- to 5-days trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.

If you need help in choosing the best course for you, please get in touch with our STUDENTS SUPPORT DEPARTMENT.

There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.

For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.

Each course participant obtains the Atton Institute Course Completion Certificate, which is protected by means of several authentication elements. Each Atton Course Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.

Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.

  • Choose your course (feel free to get in touch with us for support).
  • Select the desired date and location of the course.
  • Proceed with course registration (online or via e-mail or phone).
  • Upon registration, you will receive invoice to finalize the registration.
  • Upon payment of the Admission Fee, your course registration is completed.

Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.

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