Professional Marketing & Consumer Behaviour Mastery

Professional Marketing & Consumer Behaviour Mastery In-House Training Course

Course overview

Course overview

Times are changing, and a typical marketing department is no longer sufficient to compete with others. Marketing has evolved to become a game-changer, and therefore, a well-defined marketing strategy results in winning the competition race. To build successful marketing tactics, you must understand the concepts and models of modern customer behaviour, and factors influencing it.

Client behaviour is a truly vital aspect of marketing as it reflects consumer reasons and motives – how and why people make decisions. Mastery in understanding customer behavior provides the ability to build and adjust marketing campaigns to meet customer demands; therefore, it is of particular importance. This course in consumer buying behavior teaches you how customers make decisions, what can influence such decisions and how you can understand, predict, and impact them. The modern business environment is rapidly reshaping, and this course will ensure you are skilled in managing such challenges.

Open new opportunities for yourself by achieving mastery in marketing and customer behaviour and learn:

  • Reasons for rapid changes in consumer behavior its nature
  • Main consumer behavior concepts and models
  • Best means to research clients’ experience and decision-making
  • Use of synergy tactics in marketing and buying behavior
  • What to anticipate from the future due to recent changes
Who Should Attend

Who Should Attend

  • Marketing Professionals
  • Assistant Marketing Managers
  • Sales and Marketing Manager
  • Digital Marketing Managers
  • Business Development Managers
  • Business Executives
  • Brand Managers
  • All professionals who interested in Marketing
What will you gain

What will you gain

The completion of this intensive Mastery Course gives a full range of benefits:

  • Know customer behaviour to achieve greater company results
  • Gain insights into the principles and essentials of human behaviour
  • Analyse the relationship between psychological and social aspects of behaviour
  • Make a big step forward in your knowledge and career advancement
  • Study main model of consumer behaviour and its link to marketing
  • Define and research buyer behaviour using metrics and KPIs
  • Form marketing strategies based on studies of consumer behaviour
  • Apply solutions to external strategic challenges and complexities
  • Obtain Mastery in the subject and become professionally confident
  • Adjust your marketing strategy based on consideration of clients’ motives
  • Learn current and forthcoming changes to customer behaviour
Course Content

Key facts

 

Course code:
MA-004

 

Duration:
4 days

 

Course category:

 

Admission requirements:
None

 

Note:

 

Endorsement:
Certificate upon successful completion

Course schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking
Fees & whats included

Fees & what is included

Early bird 70 days before course start date Early bird 25 days before course start date Regular Course Fee
USD 2,900.- USD 3,400.- USD 3,800.-
  • For early registrations special prices apply as outlined above.
  • All fees are exclusive of VAT. Tax Registration Number : 100312636200003.
  • Companies - register 2 participants for the same course and date and get one place free.
  • Only one type of discount can be applied to the same course & date registration.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Course Fee Includes

  • Extensive Workbook with Course Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Course
  • Post Course Action Plan
  • Index of Additional Suggested Materials
  • Course Completion Certificate
Free Valet Parking
Coffee Breaks
Lunch
Free WIFI access

Course certificate

Image for: Atton Institute Certificate
Course Content

Course content

  • Fundamentals of Marketing and Influence of Consumer Behavior on Marketing
    • Market segmentation, targeting and positioning
    • Role of Consumer Behavior in Marketing
    • Fundamentals of defining Consumer Behavior - customers’ needs and wants
    • Analyzing Consumer Behavior to understand your potential customers
  • Models of consumer behavior and How You Can Apply Them in Your Organization
    • Economic, Psychological, Sociological, Family Decision-making, and Pavlovian Models
    • Input, Process Output Model—Gandhi: Philip Kotler
    • Howarth Sheth and Engel-Blackwell-Kollat Models
    • Nicosia Model
    • A Model of Industrial Buying Behavior
  • Consumer Decision Making – How to Understand and Control It
    • The Era of Consumerism and Consumer Ethics
    • Understanding the consumer decision making process
    • Tools to navigate and impact the decision-making process
    • Alternative evaluation choice, consumption & post purchase behavior
    • Particularities of E-commerce buying behavior
  • Most Effective Tools to Obtain Meaningful Data on Consumer Behavior
    • Revealing the customers insights
    • Questionnaires & surveys, interviews and reviews
    • Service & complains requests analysis
    • Social media and web site behavior
    • Analysis of data from third party research
  • Key Factors Influencing Consumer Buying Behavior – General Overview
    • Cultural Factors: Culture, Subculture, Social Class
    • Social Factors Influencing Consumer Buying Behavior: Family, Reference, Role and Status
    • Personal Factors: Age, Income, Occupation, Life style, Personality
    • Psychological Factors: Motivation, Perception, Learning, Beliefs and attitude
    • Economic Factors: Personal and Family Income, Income Expectations, Government policy
  • Consumer Behavior In The Spotlight Of The Theory Of Generations
    • Motives and peculiarities of consumer behavior of generations of baby boomers, X, Y, Z, ?
    • Hooks for different generations - Analysis of real cases
    • Practicum - Formation of key brand ideas for TA, belonging to the generations Y and Z
  • Gender Psychology In Marketing And Branding
    • Designing marketing for both women and men
    • Key ideas triggers in "male" and "female" branding
    • Practicum - formation of the creative concept of brand promotion for different gender TA.
  • Deep Understanding the Psychology of Consumers – Beyond the Advanced Level
    • Grasping modern Customer Loyalty and Satisfaction
    • Brand switching and Impulse Buying – how to use it right and overtake your competitors
    • Internet Consumer Behavior: types of online behavior and influence of the internet on it
  • Neuromarketing And Consumer Perception Phenomena
    • The essence and principles of the neuromarketing approach
    • Neuromarketing tools to impact on the consumer
    • Trigger words and trigger phrases that reinforce the impact of marketing communication
    • Practicum - analysis of the best neuromarketing practices you start using today
  • Management of Consumer Behavior at Points of Sale and After Sale
    • Consumer behavior model and the principles of visual merchandising
    • Effect of various types of POSM on the behavior of customers
    • Practicum - brainstorming new ideas for creative and effective point of sale
    • Affecting the post-purchase behavior – how to influence your customers after sale
  • Efficient Marketing Strategy Revision and Enhancement with Consumer Emphasis
    • Aligning your existing strategy to the new challenges
    • Measuring and analyzing the results – campaign impact on decision making
    • The future consumer – how you must be ready for the upcoming changes
Participant insights

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.
FAQ for Internal Part of the Courses:

FAQ

We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 3- to 5-days trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.

If you need help in choosing the best course for you, please get in touch with our STUDENTS SUPPORT DEPARTMENT.

There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.

For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.

Each course participant obtains the Atton Institute Course Completion Certificate, which is protected by means of several authentication elements. Each Atton Course Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.

Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.

  • Choose your course (feel free to get in touch with us for support).
  • Select the desired date and location of the course.
  • Proceed with course registration (online or via e-mail or phone).
  • Upon registration, you will receive invoice to finalize the registration.
  • Upon payment of the Admission Fee, your course registration is completed.

Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.


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