Professional Communications for Marketing and Sales (PCMS) In-House Training Course

Course overview

One of the main conditions for a company's success is its ability to maintain effective and long-term relationships with its customers. Communication is the underlying factor for the success of such client relationships. It turns prospects into existing customers and existing customers into lifelong clientele – and this occurs with minimal or no investment needed.

Communication is the bottom line for all types of business. This intensive course provides master expertise on how to make your communications work successfully throughout your company, particularly in Marketing and Sales. You will study multiple marketing communication tools and channels of one- and two-way communication, as well as fundamental communication behaviour principles. Upon completion, participants are able to transform their existing marketing plans into a perfectly balanced marketing & communication strategy.

In this intensive course, you will master new insights that bring your business and career to the next level. These include:

• Understanding what your customers really want and value
• Knowing and utilizing the best communication channels
• Recognizing the importance of ongoing Marketing Dialogue
• Study the real value of concentrating on Customer Experience
• Being ready for present and future trends in Sales & Marketing

Who Should Attend

• Sales Professional
• Marketing Professionals
• Sales Managers
• Marketing Managers
• Brand managers
• PR Specialists
• Marketing Communications Professionals
• Professionals who want to understand marketing and sales better
• Anyone who wants to get better results in marketing and sales

What will you gain

Upon successful study and completion of this Atton Institute course, participants are able to:

• Understand the concept of Integrated Marketing Communications
• Use Marketing & Sales communication for professional growth
• Understand the roles and advantages of online and offline channels
• Possess the best key marketing communication tools and techniques
• Develop a consistent, integrated cross-media strategy
• Evaluate communications and results to define success rate
• Master skills in the systematic qualified marketing approach
• Structure a marketing & sales communications campaign plan
• Master professional knowledge and skills in communications
• Obtain key communication principles and know their positive impact
• Know the latest objectives and trends in Marketing Communication

Course content

• Understanding How Marketing Communications Works
  • Essentials on how customers process information
  • Understanding the consumer decision making process & key points
  • The role of marketing communications and its effect on your customers
  • Following the global trends in marketing communications
• Communication with Your Clients - Priorities Setting and Process Flow
  • Configuring your work flow to the points of customer’s decision making process
  • Adjusting various processes in your company to the adjusted work flow
  • Building the communication process knowingly – top recommendations and tips
• Keeping the Power of Competent Communication with Clients in Focus
  • Exploring the main types of communications and how to use them proficiently
  • Competent communication behaviour and how to achieve communication goals
  • Comparison of online vs offline clients’ communication channels
• Advanced Trends Transforming Communication with Customers
  • Unification of Communications in theory and praxis
  • Uninterrupted new technologies integration into the existing praxis
  • Increasing influence of digital services and smart technologies
• One Way Communication Tactic Is Changing – be Prepared and Equipped
  • End of the method of “Marketing Monologue”
  • Importance of the active dialogue with consumers
  • Don’t be frightened to hear your customers – is brings exciting benefits!
• Critical Whys and Wherefores of Changes in Communications
  • Emerging role of active customers’ environment
  • Expanding landscape of communication channels and applicable practices
  • Evolution of technologies as the elements of businesses differentiation
• Main Channels Of “Two-Way” Communications with Consumer
  • Classical offline methods that still works
  • Finding new facts on features of online world
  • Top tips for instant advancements implementation
• The Efficient Expert Tools of Modern Communications for Marketing and Sales
  • Overview and evaluation of the best communication tools
  • How to use various Marketing Communications tools competently
  • Implementing tools into life with real cases under assessment
• Synergy of Marketing and Sales – Enhancing the Outcome of Communications with Customers
  • Major points of connection between Marketing and Sales departments
  • Communications with customers is of no value if Marketing and Sales don’t work together
  • Integrated Marketing Communications as the most critical process in any organization
  • How Marketing and Sales should handle customers' feedback – comprehensive plan
  • Understanding the importance of Communications in the global competition scene
• Embedding Communication Objectives Ingredient into all Elements of the Marketing Plan
  • Key rules to follow to successfully incorporate the effective customers’ communication
  • Top reasons why two-way communication is mandatory for overall marketing plan success
  • At no time try to save on your customers - examples which evidence this statement
• Current and Future Trends in Marketing Communications
  • Focus on customer experience as the proven ingredient for success
  • Personalization and communication – trend for year to come
  • Emotional marketing – how to make your brand speaking for you
  • Influencer marketing – the valuable method of customer acquisition and retention