Powerful Marketing & Sales Strategies for Executives In-House Training Course

Course overview

Top executives always keep their focus on the long-term perspectives in marketing and sales as it defines the company’s expansion & success. A well-designed marketing & sales strategy should be your highest priority since it predetermines the way the company is going to develop and grow. Today’s fast-evolving business environment makes this task particularly interesting and challenging.

This Atton Institute course helps business owners, top managers, department heads, CEOs and other executives to build comprehensive strategies for Marketing & Sales growth. It explores the key elements that every leader must possess and covers the essentials of the modern business landscape and how to utilize the most efficient practices within your leadership & strategy execution. It also studies the role of a powerful team, motivation, and engagement in marketing & sales. Rediscover your role as an executive and boost performance on all levels to become a true and indisputable market leader.

Take a fresh look at your work and organization. Learn how to solve issues and vastly improve your leadership results and company efficiency. Equip yourself with knowledge:

• Know the compulsory professional credentials of today’s successful executive
• Have the right vision of your actual product value and selling points
• Review the changing business landscape with a customer-in-focus approach
• Know how to make your company’s workflow more efficient and productive
• Understand the key points of every successful marketing & sales strategy

Who Should Attend

• Marketing Professionals
• Sales Professionals
• Sales Managers
• Marketing Managers
• Middle Management
• Senior Management
• Decision-makers who want to create better marketing and sales strategies

What will you gain

Once you have completed this executive course you will enhance your skills and be able to:

• Create a strategy that exponentially boosts the efficiency of Marketing & Sales
• Identify your true responsibilities and leadership tasks as an Executive
• Develop a customer-focused approach for all processes within your organization
• Study how to monitor clients’ buying decisions and make strategy adjustments accordingly
• Implement the secret resources in your company that you never knew about
• Build client service ethics to increase customer retention and loyalty
• Master the steps of consistent new strategy integration at your company
• Establish new standards of service to make consumers fall in love with your brand
• Minimize marketing & sales costs by applying the customer-focused approach
• Maximize efficiency of your team by applying the best motivation methods
• Use powerful executive tactics to expressively increase company revenue

Course content

• The role of Executive of the future and the obligatory Professional Adjustments
  • Changing business landscape and the essential professional adjustments
  • Increasing “multiple functions” approach in the executives’ scene
  • Improvement of performance of your company via customer in focus approach
• Customer-focus marketing and sales for successful management results
  • Time to see things differently – close look into the present-day consumer scene
  • Elements which need to be incorporated into successful marketing strategy
  • Seeing marketing value differently – what needs to be changed right away
• Strategies vs ad hoc actions in the fast-changing business environment
  • Plan – implement - adjust - approach – strategy path in the changing environment
  • Applying methodical approach in the world of changes – key rules to follow
  • Follow the strategy, be ready to adjust – significance of marketing plan review
• Professional approach in understanding the key factors of successful marketing & sales
  • Examination of your product or service on its real qualities and positioning
  • Evaluation of your competitors – what and how to compare
  • Understanding buying-decision process and accepting the realities
  • True value of customer focused sales as well as after-sales for overall results
• Importance to educate your team to be able to achieve great performance
  • The Powerful secret resources each company has and how to activate such
  • Sales skills – marketing with customers being truly in focus
  • Business behavior and etiquette skills as the must have for your team
  • Customer service ethics as the motor for sales and customers’ retention
• Co-ordination of your plan with other departments to make them ready to act with you
  • Elements and factors to perfectly embed your strategy into existing realities
  • Analyzing and employing of your marketing & sales data – use facts only
  • Check list to co-ordinate your plan with other department and existing work flows
• Seeing your service and products from customer’s prospective
  • Using research techniques to know your consumers and prospects
  • What makes your product different and valuable for your customers
  • Value of your product from the customer standpoint – realities only
  • Building customers trust – what it means in the nowadays scene
• Your role as the team leader – professional expert’s tips to keep you focused and efficient
  • Inspiring your team to make them and you the indisputable winners
  • Paying attention to true values and working environment
  • Never stop improving yourself – the future is just around the corner