Multicultural Customer Experience Professional

Multicultural Customer Experience Professional In-House Training Course

Course overview

Course overview

Globalization is an integral part of today’s world, and it keeps expanding into all aspects of business and life. Knowing how to operate in our highly multicultural planet is crucial for the success of any modern business or government entity. To meet this target, understanding the key differences and specificities of cultures and cross-cultural communication is an absolute must.

This course highlights the particulars of multicultural relations, the importance of adjusting strategy according to the surrounding environment and the best practices to succeed in providing an excellent customer experience in a particular market as well as growing globally. Course sessions provide expertise on CX Management in the multicultural environment and present innovative tactics for structuring the best standards for your CX team. We review the top implementation practices for solid enhancement of your company’s achievements in our multicultural world.

Explore the key focus areas that will help you as a professional to build a truly client-oriented organization in this multicultural environment. You will gain knowledge in the following:

  • Present trends and development of the multicultural environment
  • How to provide an excellent level of internal and external multicultural CX
  • The Influence of globalization and its potential benefits
  • The specifics of multicultural digital psychology and experience
  • Possess the expertise in how to apply the best available standards
Who Should Attend

Who Should Attend

  • Customer Experience (CX) Managers
  • Marketing Professionals
  • Service Quality Managers
  • Operation Managers
  • HR Managers
  • Sales Specialists
  • Brand Managers
  • All professionals who are responsible for any part of Customer Experience Journey
What will you gain

What will you gain

This Atton Institute course provides certified professional status in the challenging multicultural environment and equips you with the ability to:

  • Understand how globalization influences customers’ needs and expectations
  • Implement international CX standards to outperform the competitors
  • Acquire a unique skillset that helps your career in any multicultural environment
  • Explore the specifics of multicultural consumers and how to apply the right CX principles
  • Study the truly crucial elements of Client Experience management
  • Apply the distinct elements of digital experience for your international clients
  • Master the channels of delivering the perfect cross-cultural consumer experience
  • Know how to maximize profits via introduction of multicultural CX consistency
  • Develop a strong understanding of various elements of the Multicultural Environment
  • Establish and implement company standards to get ready for global extension
  • Use the best CX praxis for multicultural customers to attain customer loyalty and happiness
Course Content

Key facts


Course code:


4 days


Course category:


Admission requirements:




Certificate upon successful completion

Course schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking
Fees & whats included

Fees & what is included

For the group bookings and special discounts please contact

Admissions Director – Vlad Podolyak

+971 52 684 7088

Vlad Podolyak
  • For early registrations special prices apply as outlined above.
  • All fees are exclusive of VAT. Tax Registration Number : 100312636200003.
  • Companies - register 2 participants for the same course and date and get one place free.
  • Only one type of discount can be applied to the same course & date registration.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Course Fee Includes

  • Extensive Workbook with Course Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Course
  • Post Course Action Plan
  • Index of Additional Suggested Materials
  • Course Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

Image for: Atton Institute Certificate
Course Content

Course content

  • Fundamentals of Customer Experience and Its Rising Importance
    • What is customer experience and why is it important?
    • Local vs Multicultural Customer Experience
    • What’s in it for me and my organization?
  • Specifics of Multicultural Customers – Understanding Who They Are
    • Internal and External Multicultural Customers. Explore the difference
    • Cross-Culture specifics - expectations and implications
    • Overview of multiculturality in terms of customer experience
  • Customer Experience Management (CEM) Implementation in Multicultural Environment
    • What Customer Experience Management (CEX) is about
    • Delivering consistent customer service & experience
    • Increasing complexity of customer service due to Multicultural environment
  • Influence of Globalization and Changes in Customers Expectations and Wants
    • Studying the reasons why customers behaviour is changing
    • Consequences of the changes for business and its employees
    • Upcoming changes – what to expect it the nearest future?
  • Necessary Elements of Perfect Customer Experience Structure
    • Customer experience measurement pyramid (McKinsey method)
    • Getting inside customer’s minds
    • Exploring the best practices
  • Customer Experience Dependence on Business Type and Corporate Culture
    • Different industries and different expectations
    • Corporate Culture and Business Positioning influence on Service Standards
    • Setting the limits of your readiness for exposure to international environment
    • Why certain level of Customer Experience is important for every industry
  • Providing Multicultural Digital Experience – the Best Practices
    • What is Digital Customer Experience
    • The difference in Customer Service & Experience in the digital environment
    • Expectations on forthcoming changes in digital customer experience
  • How to Successfully Deliver Cross-Cultural Customer Experience
    • Best channels to deliver consistent CX
    • Importance of being beware of cultural diversity and related differences
    • Key points that will make your international company special
  • Setting Standards for Customer Experience Excellence – Culture Matters
    • Designing and implementation of the right strategy
    • Implementation success – role of systematic approach
    • Making your team ready to apply the changes
  • Seeing Your Service from Customers` Point of View
    • Methods on how to look at your business with customer`s eyes
    • Best means to collect necessary information from your customers
    • Understanding the actions to be taken to improve the existing CX
  • Praxis Guide on Provision of Best Multicultural Customer Experience
    • Key points to start with on your path of the changes
    • Adapting the standards to the requirements and needs of your organization
    • Possible pitfalls and risks of implementation and top tips to avoid such
Participant insights

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.
FAQ for Internal Part of the Courses:


We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 3- to 5-days trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.

If you need help in choosing the best course for you, please get in touch with our STUDENTS SUPPORT DEPARTMENT.

There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.

For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.

Each course participant obtains the Atton Institute Course Completion Certificate, which is protected by means of several authentication elements. Each Atton Course Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.

Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.

  • Choose your course (feel free to get in touch with us for support).
  • Select the desired date and location of the course.
  • Proceed with course registration (online or via e-mail or phone).
  • Upon registration, you will receive invoice to finalize the registration.
  • Upon payment of the Admission Fee, your course registration is completed.

Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.

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