Customer Experience Endorsed Professional (CEEP)

Customer Experience Endorsed Professional (CEEP) In-House Training Course

Course overview

Course overview

Customer Experience (CX) can be defined as the outcome of the interaction between a company and its clients. The quality of client interaction with a company defines the general business image and reputation. Due to its clear importance, Customer Experience has become the critical element that can result in success or failure in the existing business environment.

In this course, participants study all the professional insights on the best praxis of Buyer Experience Management. The course covers all the fundamental topics on how to understand the needs and expectations of your consumers and the overall role of CX in business, along with specific issues such as how to achieve loyalty and happiness and deliver an outstanding digital experience. It also provides the skills to act in the multicultural global environment. This course is perfect if you wish to gain a wide-ranging overview and knowledge on the Buyer Experience and all its important elements.

In the course you will also gain professional knowledge and endorsed skills in the following areas:

  • Understanding your customers and their expectations
  • Developing and Setting Winning Client Experience praxis
  • Improving Consumer Journey standards and process flow
  • Setting best praxis on customer satisfaction and loyalty
  • Practical implementation of CX and results assessment
Who Should Attend

Who Should Attend

  • Marketing Professionals
  • Service Quality Managers
  • Operation Managers
  • HR Managers
  • Sales Specialists
  • Brand Managers
  • Customer Experience (CX) Managers
  • All professionals who are responsible for any part of Customer Experience Journey
What will you gain

What will you gain

Upon attending this short and intensive Atton Institute course, you will learn how to:

  • Establish the right balance between customer experience and business policies
  • Study what customers really want from your company and your CX team
  • Boost your career with Endorsed Professional knowledge
  • Identify a strategy to create a remarkable client experience internally and externally
  • Master techniques to deal with clients’ expectations and wants
  • Develop a Consumer Journey which is perfectly adapted to the company structure
  • Improve professional strategy for implementing requirements for happiness
  • Develop programs that help to increase customer loyalty and retention rate
  • Work in a multicultural environment with the maximum efficiency and expertise
  • Enhance the ranking of the company on the market by providing excellent CX
  • Be up-to-date on the latest global CX trends, facts and challenges
Course Content

Key facts


Course code:


3 days


Course category:


Admission requirements:




Certificate upon successful completion

Course schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking
Fees & whats included

Fees & what is included

For the group bookings and special discounts please contact

Admissions Director – Vlad Podolyak

+971 52 684 7088

Vlad Podolyak
  • For early registrations special prices apply as outlined above.
  • All fees are exclusive of VAT. Tax Registration Number : 100312636200003.
  • Companies - register 2 participants for the same course and date and get one place free.
  • Only one type of discount can be applied to the same course & date registration.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Course Fee Includes

  • Extensive Workbook with Course Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Course
  • Post Course Action Plan
  • Index of Additional Suggested Materials
  • Course Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

Image for: Atton Institute Certificate
Course Content

Course content

  • Essentials of Customer Experience and What Impact Does It have on Your Organization
    • What is customer experience and why is it important?
    • The growing role of Customer Experience
    • What’s in it for me and my organization?
  • Understanding Your Customers By Revealing their Needs and Expectations
    • Internal Customers and External Customers. Explore the actual difference
    • Types of expectations and how to meet and exceed expectations
  • Role of Customer Experience Management and How to Manage It Correctly
    • What is Customer Experience (CX) management about?
    • How CX is different from customer service
    • Providing the seamless customer service continuously
    • Top 10 guiding principles that you can't neglect
  • How to Deal with Fast-Changing Nature of Customers’ Expectations and Wants
    • Exposing the reasons why customers' behavior is changing
    • Consequences of these changes
    • Upcoming changes – what to expect from the nearest future?
  • Right Designing of Customer Experience and How It Depends on Type of Business
    • Customer experience measurement pyramid (McKinsey method)
    • Exploring the best practices for each element of CX
    • Different industries and different expectations
    • Defining and setting the right benchmark for your company
  • Crafting Customer Journey – Key to Achieving th Excellent Customer Experience
    • Why customer journey is so important?
    • Reviewing all important and crucial moments the Journey consists of
    • Best approaches to make more effective and visual
  • Loyalty & Happiness – How to Implement and Common Challenges
    • Key reasons why loyalty and happiness are so important for success of any organization
    • Challenges of continuity of service for targeted loyalty & happiness
    • Quick guide: 5 easy steps which significantly boost customer happiness and loyalty
  • Programs of Happiness Worldwide and in the UAE
    • Customer Happiness as the measurement of Customer Experience
    • Customer experience and its elements – Customer Service and Satisfaction
    • Reasons why Customer Happiness became so important
    • How to achieve highest level of happiness of your customers
  • Digital Experience - Changing the Reality – How to Utilize It
    • Who is Digital Customer and why they are so important?
    • What sets the digital customer experience apart
    • Where Digital Customer Experience and Smart Technologies Meet?
  • Predicting the Future of Digital Customer Experience and Smart Technologies
    • Looking into the future ecosystem and where these fields cross
    • Artificial intelligence, social engagement & customer in focus
    • What to expect from smart technologies in upcoming years?
  • Providing the Excellent Multicultural Customer Experience
    • Local vs Multicultural Customer Experience
    • Increasing complexity of customer service due to multicultural environment
    • Setting the limits of your readiness for exposure to international environment
  • Competent Evaluation of Your Organization's CX from Customers' Point of View
    • Methods how to look at your business through customer's eyes
    • Best means to collect necessary information from your customers
    • Realizing the actions, you should take to improve the current CX
Participant insights

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.
FAQ for Internal Part of the Courses:


We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 3- to 5-days trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.

If you need help in choosing the best course for you, please get in touch with our STUDENTS SUPPORT DEPARTMENT.

There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.

For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.

Each course participant obtains the Atton Institute Course Completion Certificate, which is protected by means of several authentication elements. Each Atton Course Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.

Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.

  • Choose your course (feel free to get in touch with us for support).
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  • Proceed with course registration (online or via e-mail or phone).
  • Upon registration, you will receive invoice to finalize the registration.
  • Upon payment of the Admission Fee, your course registration is completed.

Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.

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