Multicultural Customer Experience Professional
Multicultural Customer Experience Professional
Course overview

Course overview

Globalization is an integral part of today’s world, and it keeps expanding into all aspects of business and life. Knowing how to operate in our highly multicultural planet is crucial for the success of any modern business or government entity. To meet this target, understanding the key differences and specificities of cultures and cross-cultural communication is an absolute must.

This course highlights the particulars of multicultural relations, the importance of adjusting strategy according to the surrounding environment and the best practices to succeed in providing an excellent customer experience in a particular market as well as growing globally. Course sessions provide expertise on CX Management in the multicultural environment and present innovative tactics for structuring the best standards for your CX team. We review the top implementation practices for solid enhancement of your company’s achievements in our multicultural world.

Explore the key focus areas that will help you as a professional to build a truly client-oriented organization in this multicultural environment. You will gain knowledge in the following:

  • Present trends and development of the multicultural environment
  • How to provide an excellent level of internal and external multicultural CX
  • The Influence of globalization and its potential benefits
  • The specifics of multicultural digital psychology and experience
  • Possess the expertise in how to apply the best available standards
Course Content

Course content

DAY ONE 26 Mar 2019

  • Essentials of the Customer Experience: its growing value and Importance
  • Understanding particulars of Multicultural internal and external Customers
  • Overview of Cross-Cultural environment specifics in terms of CX
  • Consumer Experience Management (CEM) complexity in a Multicultural Environment
  • Influence of Globalization and studying related changes in Clients’ Expectations
  • Compulsory elements to define the perfect Client Experience Strategy

DAY TWO 27 Mar 2019

  • Customer Experience dependency on Business Type and Corporate Culture
  • Influence of Corporate Culture and Business Positioning on Service Standards
  • Setting the correct limits for your exposure to the International Environment
  • Discovering the top reasons why a certain level of CX is central for Every Industry
  • Expectations in Client Service & Experience in a multicultural Digital Environment
  • Key points for successful delivery of a Cross-Cultural Client Experience

DAY THREE 28 Mar 2019

  • Setting Standards for CX Excellence under specific elements of various Cultures
  • Collecting and evaluating data on a Service Level from the Client’s Point of View
  • Praxis points on provision of the best Multicultural Consumer Experience
  • Key facts in adapting Standards and the potential Pitfalls and Risks of Implementation
  • Successful praxis of transnational companies: examining real business cases
  • Your Personal Action Plan upon Course Completion and guidance checklist
What will you gain

What will you gain

This Atton Institute course provides certified professional status in the challenging multicultural environment and equips you with the ability to:

  • Understand how globalization influences customers’ needs and expectations
  • Implement international CX standards to outperform the competitors
  • Acquire a unique skillset that helps your career in any multicultural environment
  • Explore the specifics of multicultural consumers and how to apply the right CX principles
  • Study the truly crucial elements of Client Experience management
  • Apply the distinct elements of digital experience for your international clients
  • Master the channels of delivering the perfect cross-cultural consumer experience
  • Know how to maximize profits via introduction of multicultural CX consistency
  • Develop a strong understanding of various elements of the Multicultural Environment
  • Establish and implement company standards to get ready for global extension
  • Use the best CX praxis for multicultural customers to attain customer loyalty and happiness
FAQ for Internal Part of the Courses:


We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 2- and 3-day trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.

If you need help in choosing the best course for you, please get in touch with our STUDENTS SUPPORT DEPARTMENT.

There are various payment options – cheque, cash, and bank transfer. It is essential to note that the earlier you register, the larger the applicable discount on your admission fee.

For details on the available discounts and special training admission fees, please see the section “Course fees and discounts” on the course page.

Each course participant obtains the Atton Institute Course Completion Certificate, which is protected by means of several authentication elements. Each Atton Course Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.

Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.

  • Choose your course (feel free to get in touch with us for support).
  • Select the desired date and location of the course.
  • Proceed with course registration (online or via e-mail or phone).
  • Upon registration, you will receive invoice to finalize the registration.
  • Upon payment of the Admission Fee, your course registration is completed.

Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.

Course Content

Key facts


Course code:


3 days


Admission requirements:




Certificate upon successful completion

Course schedule sample one day

09:00 AM  -  10:30 AM  -  First Training Session
10:30 AM  -  10:45 AM  -  Coffee Break
10:45 AM  -  12:15 PM  -  Second Training Session
12:15 PM  -  1:15 PM  -  Networking Lunch
1:15 PM  -  2:45 PM  -  Third Training Session
2:45 PM  -  3:00 PM  -  Coffee Break
3:00 PM  -  4:30 PM  -  Final Training Session
4:30 PM  -  5:00 PM  -  Day Summary and Q&A
Fees & whats included

Fees & what is included

Early bird 65 days before course start date Early bird 40 days before course start date Regular Course Fee
USD 2,790.- USD 2,990.- USD 3,300.-
  • For early registrations special prices apply as outlined above.
  • The regular, special and early bird courses fees include the applicable 5% VAT.
  • Companies - register 2 participants for the same course and date and get one place free.
  • Only one type of discount can be applied to the same course & date registration.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Course Fee Includes

  • Extensive Workbook with Course Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Course
  • Post Course Action Plan
  • Index of Additional Suggested Materials
  • Course Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

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When would you like to start

26 Mar 2019, Dubai, UAE Register Now
16 Apr 2019, Vienna Register Now
28 Jul 2019, Dubai, UAE Register Now
27 Aug 2019, Vienna Register Now
26 Nov 2019, Dubai, UAE Register Now
Participant insights

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.