Innovation Studies Help Business to Solve Its Problems
Courses
Professional Sales Manager
London
24 - 26 Sep, 2018

Innovation Studies Help Business to Solve Its Problems

Innovation is a process that helps to answer the question: what value and in what markets do you want to create and how to solve the problems that arise in your way. It sounds pretty simple, but it is extremely difficult to find the right answers to these questions. A customer requires a product that will solve his or her problems today and will be able to do it tomorrow. New knowledge has to provoke you to study innovations, give you insights. Lifelong training enables professionals to look at things from different perspectives, meanwhile keeping the mindset of a beginner (which is very beneficial in many cases). Lifelong learning is an increasingly popular trend in the last decades. CEOs of the most thriving companies, top managers and entrepreneurs who own effective businesses, never stop learning, they study innovation management, digital marketing, smart technologies, marketing, etc.

Knowledge has to be acquired in context; it encourages you to move on, keep on exploring and achieving more. It urges you to change, induces to re-thinking, and gives an incentive to re-shape things. Besides, it can help you to fill the information gaps and sate your knowledge thirst.

Those who are not ready for changes and are not ready for permanent training risk to be left on the sidelines in a modern highly competitive world, which is especially important in such developed economies as in the UAE. Numerous educational institutions, courses, training, seminars of innovation studies are designed to meet the growing demand for modern knowledge among entrepreneurs, top managers, and leading specialists.

What are innovative studies for?

The biggest obstacle to innovation in organizations is the reluctance to recognize problems as a signal that something goes wrong. As a rule, everyone is sure that the problem is bad. It is a risk, a system failure, a threat to advance on the career ladder – something that employees are punished for. That's why the problems are hidden, and organizations simply do not learn from their mistakes.

On the contrary a company that introduces innovations always knows why its new product is successful or not, and what it will do next time not to repeat the same mistakes. In innovative thinking, problems are a driver of growth, new opportunities for improvement and an incentive for creativity. And corporate innovation is building a system within an organization that makes problems obvious and visible to everyone, without exception.

Innovation studies are the best way to invest in people

Remember, investing in knowledge and competence that does not create value for customers is an overproduction of unnecessary knowledge that will create even more chaos in your processes. Reconsider your budgets for training – what do you teach your employees? What does this knowledge really create value for clients? How much do your investments in training pay off? Study of innovation is a strategic priority, not a tactical one.

International business innovation studies at the Atton Institute

One of the best innovation study centers in the UAE is the Atton Institute. Specialists in the field of career development, communication skills, customer experience, digital marketing, entrepreneurship, and sales will help entrepreneurs and specialists from different areas always remain in a trend and keep up with the constantly evolving technologies. Practical classes and innovation case studies are designed to simplify the introduction of new technologies and techniques in practice.