Sales Professional Program (SPP)
Sales Professional Program (SPP)

Program overview

The standard selling approach that worked a few decades ago doesn’t work in the current, increasingly complex sales environment. Customers are highly informed and often make their buying decision even before a single interaction with a salesperson takes place. Thus, understanding modern selling techniques and methods is absolutely crucial for success in sales. You need to constantly update your selling strategy, or the competition will outperform you. Only professionally informed, well-educated salespeople can thrive in the modern competitive market, and this is where our program can be of great support.

This program equips you with a comprehensive set of skills which allow you to achieve excellent results as a salesperson. Moreover, you’ll gain expertise in becoming a successful manager and building a prosperous management career. You’ll learn techniques that help you to grow professionally and exceed your sales targets, how to select and hire sales professionals, and how to motivate them and succeed with team building. Explore the insights of sales performance management experts and the exceptional methods and tools that will enhance your performance that of the team under your management.

A variety of topics are covered through the courses in the Sales Professional Program. In addition to the points mentioned above, you’ll gain the following skills:

  • Grasp techniques for cross-selling and up-selling more efficiently than ever
  • Master the handling of any sales objection that might arise
  • Learn how to close more deals and hit sales records you’ve always dreamed of
  • Know how to create a flawless strategy and plan for the sales team
  • Practice the techniques of managing different levels and multicultural teams efficiently
  • Learn to apply the best practices in sales management for superior outcomes

Program content

  • In the Advanced Sales Skills and Techniques Course, you’ll learn skills that help you to improve sales performance and exceed your sales targets. Explore the best practices for boosting your sales efficiency and effectiveness. Make your presentations and group selling skills shine – and, even more importantly, make them sell for you. Master the cross- and up-selling techniques which will lead you to new heights of sales results. Learn how to negotiate and close sales from experts in the field.
  • The Professional Sales Manager Course within the Sales Professional Program helps you to avoid common hazards of selling and management to become an outstanding sales manager. Learn how to improve the performance of yourself and your team. Discover how to interview and hire sales professionals, how to motivate them to achieve better results and how to succeed with team building. Study proven tactics of sales performance management and exceptional techniques and tools for enhancing productivity and results.

What will you gain

This Program provides a solid foundation and professional expertise in Sales and provides you with practical skills and knowledge on how to:

  • Shorten the Sales Cycle by revealing the actual needs of your customers
  • Drive and motivate the sales team to produce higher revenue and Maximize Performance
  • Uncover hidden motives and Handle Objections of the most challenging customers
  • Increase the Rate of closed Deals via techniques you might have overlooked
  • Use innovative Negotiating Tactics to avoid concessions and boost profit margins
  • Enhance your Sales Questioning Skills and techniques that will boost your sales
  • Improve your sales Team’s Productivity using the world’s best practices
  • Learn the strategies behind generating Increased Profits with fewer resources
  • Understand Cultural Elements and why a diverse salesforce is vital to an organization’s success
  • Implement a strategic, long-term approach to the continuous Development of the Sales Team
  • Use the acquired knowledge and skills to achieve a successful Sales and Management Career


The Corporate Training Programs of Atton in Dubai, the UAE provide private persons and businesses with various benefits. In addition to being the best possible combination of courses to obtain a comprehensive international skillset in a certain area, the certification programs are perfectly designed in terms of schedule and thus are practical for participants to attend. Better payment terms also apply to our professional programs.

Courses are separate training units which can be taken independently or in any combination with other professional training units of Atton Institute Dubai.

Programs are certain sets of courses combined into packages so that, after completion of a program, you will have a certain combination of skills. Moreover, programs provide discounts on the total cost of the individual courses within the Program.

Each Program has a comprehensive description and content breakdown, which means you can easily check how a certain program fits your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, the programs cover the widest scope in each area and for this reason they are greatly valued by our participants.

If you need help in choosing the best program for you, please get in touch with our ADMISSION DEPARTMENT.

There are various payment options – cheque, cash, and bank transfer.

For details on the applicable discounts and programs admission fees, please see the section “Program fees and discounts” on the Program page.

Each program participant obtains the Atton Institute Program Certificate, which is protected by means of several authentication elements. Each Atton Program Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.

Our Admissions Department would provide you the courses schedule within the Program of your choice whereby such program schedule would be prepared considering your suggestions and the available dates.

  • Choose your Program (feel free to get in touch with us for support).
  • Send your request that you would like to register for a particular program.
  • You will receive from us the program reservation and proposals for the schedule.
  • Upon your confirmation and payment of the Admission Fee, your Program registration is completed.

Key facts


Total Duration:
On Request




Program Code:


No of Courses:


Certificate upon successful completion

Schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking

Fees & what is included

  • For Programs registrations special prices apply as outlined above.
  • The Program Fees indicated above include the applicable 5% VAT.
  • Only one type of discount can be applied to the same Program.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our programs are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our Programs have the most up-to date info and secure the excellent program fee to value ratio quality.

Program Fee Includes

  • Extensive Workbook with Program Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Program
  • Post Program Action Plan
  • Index of Additional Suggested Materials
  • Program Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

Image for: Atton Institute Certificate

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.