Marketing has become one of the most critical departments of every organization. The importance and value of marketing are impossible to underestimate for the overall success of any company since marketing nowadays determines the path of business development and, often, is the point which differentiates successful firms from less fortunate ones. For this reason, the qualified marketing specialists are in such demand, and possession of the marketing proficiency guarantees the prosperous future both for marketing experts and companies where these experts are working.

Marketing entails a lot of up-to-date knowledge, constant professional development and comprehensive vision of the entire marketing landscape. Atton Institute provides best marketing certificate programs among which you might be especially interested in Marketing Specialist Program (MSP) because it can equip you with all the skills you require. Upon completion of this Program, you possess all the components of marketing that are essential for achieving outstanding and highly efficient results. Explore how to interact with your customers with the maximum efficiency and make such interaction to translate into the up-surging sales figures. Discover all elements of the traditional and the digital marketing and how to combine both to achieve immediate and long-term marketing goals.

The best marketing training programs provide you with the expertise and knowledge; Marketing Specialist Program is not an exception and with its completion you:

• Obtain the competency on the Marketing Mix and multichannel Marketing approach
• Know how to efficiently build Direct Marketing into the entire company strategy
• Use the latest methods and best praxis on how to make the Sales process effective
• Learn how to develop the brand strategy that makes a difference in the competition
• Use the tools to get into minds of your customers to make your company remarkable
• Explore proven digital marketing methods that bring outstanding profitable results

Marketing Specialist Program (MSP) consists of 3 courses which provide you the most imperative points on modern marketing. The Program differs from other certified marketing training programs because is targeted at bringing immediate outcome regarding increased efficiency and boosted results of the entire marketing efforts.

• Course 1: Masterclass in Direct Marketing & Sales exposes how to design and implement direct marketing campaigns that lead to outstanding & measurable results that upshot the sales figures. You`ll be able to build efficient and cost-effective direct marketing campaigns. Participants of this course within the Marketing Specialist Program study how to achieve best results in direct marketing and emphasize and combine the most efficient practices with the excellent outcome.
• Course 2: Marketing Competence Mastery Course helps you to systemize all requisite knowledge on marketing within the short time. You`ll get the structured view on the modern marketing landscape, and be in the possession to see the opportunities where you can get the maximum advantage. Within this course, you study the significant pitfalls of contemporary marketing and get the ability to bypass them, being the industry top-performing marketer.
• Course 3: Digital Marketing Course provides you the best knowledge on how to boost your marketing efforts with the power of the digital marketing. In this intensive short course, you learn to use the digital marketing tools and channels for the maximum benefits of your organization. You study how to reach your audience and to utilize the complete range of digital means, launch successful digital campaigns and make your marketing approach creative, measurable and efficient.

Note: You have the option to attend each course separately without enrolling in the complete Program*

Upon completion of this marketing training program, participants obtain the following knowledge and skills:

• Find new ways to grow professionally using advanced direct marketing expertise
• Define the best Direct Marketing strategies to improve the Sales Process
• Possess understanding of how to get the best outcome with the latest digital tools
• Create sustainable value for consumers and as a result, increase your revenue stream
• Identify and emphasize the most appropriate channels to achieve highest results
• Understand analytics and explore the best marketing metrics you should stick to
• Boost your professional growth as Marketing Specialist and open new opportunities
• Create the multi-faceted social media strategy that genuinely works and brings results
• Learn how to choose the right online media channels to achieve highest outcome and results
• Develop the digital customer-centric plan that helps you to outperform the competition