Marketing Specialist Program (MSP)
Marketing Specialist Program (MSP)

Program overview

Marketing has become one of the most critical departments of every organization. The importance and value of marketing are impossible to underestimate for the overall success of any company since marketing nowadays determines the path of business development and, often, is the point which differentiates successful firms from less fortunate ones. For this reason, the qualified marketing specialists are in such demand, and possession of the marketing proficiency guarantees the prosperous future both for marketing experts and companies where these experts are working.

Marketing entails a lot of up-to-date knowledge, constant professional development and comprehensive vision of the entire marketing landscape. Atton Institute provides best marketing certificate programs among which you might be especially interested in Marketing Specialist Program (MSP) because it can equip you with all the skills you require. Upon completion of this Program, you possess all the components of marketing that are essential for achieving outstanding and highly efficient results. Explore how to interact with your customers with the maximum efficiency and make such interaction to translate into the up-surging sales figures. Discover all elements of the traditional and the digital marketing and how to combine both to achieve immediate and long-term marketing goals.

The best marketing training programs provide you with the expertise and knowledge; Marketing Specialist Program is not an exception and with its completion you:

  • Obtain the competency on the Marketing Mix and multichannel Marketing approach
  • Know how to efficiently build Direct Marketing into the entire company strategy
  • Use the latest methods and best praxis on how to make the Sales process effective
  • Learn how to develop the brand strategy that makes a difference in the competition
  • Use the tools to get into minds of your customers to make your company remarkable
  • Explore proven digital marketing methods that bring outstanding profitable results

Program content

Marketing Specialist Program (MSP) consists of 3 courses which provide you the most imperative points on modern marketing. The Program differs from other certified marketing training programs because is targeted at bringing immediate outcome regarding increased efficiency and boosted results of the entire marketing efforts.

  • Course 1: Masterclass in Direct Marketing & Sales exposes how to design and implement direct marketing campaigns that lead to outstanding & measurable results that upshot the sales figures. You`ll be able to build efficient and cost-effective direct marketing campaigns. Participants of this course within the Marketing Specialist Program study how to achieve best results in direct marketing and emphasize and combine the most efficient practices with the excellent outcome.
  • Course 2: Marketing Competence Mastery Course helps you to systemize all requisite knowledge on marketing within the short time. You`ll get the structured view on the modern marketing landscape, and be in the possession to see the opportunities where you can get the maximum advantage. Within this course, you study the significant pitfalls of contemporary marketing and get the ability to bypass them, being the industry top-performing marketer.
  • Course 3: Digital Marketing Course provides you the best knowledge on how to boost your marketing efforts with the power of the digital marketing. In this intensive short course, you learn to use the digital marketing tools and channels for the maximum benefits of your organization. You study how to reach your audience and to utilize the complete range of digital means, launch successful digital campaigns and make your marketing approach creative, measurable and efficient.

Note: You have the option to attend each course separately without enrolling in the complete Program*

What will you gain

Upon completion of this marketing training program, participants obtain the following knowledge and skills:

  • Find new ways to grow professionally using advanced direct marketing expertise
  • Define the best Direct Marketing strategies to improve the Sales Process
  • Possess understanding of how to get the best outcome with the latest digital tools
  • Create sustainable value for consumers and as a result, increase your revenue stream
  • Identify and emphasize the most appropriate channels to achieve highest results
  • Understand analytics and explore the best marketing metrics you should stick to
  • Boost your professional growth as Marketing Specialist and open new opportunities
  • Create the multi-faceted social media strategy that genuinely works and brings results
  • Learn how to choose the right online media channels to achieve highest outcome and results
  • Develop the digital customer-centric plan that helps you to outperform the competition


The Corporate Training Programs of Atton in Dubai, the UAE provide private persons and businesses with various benefits. In addition to being the best possible combination of courses to obtain a comprehensive international skillset in a certain area, the certification programs are perfectly designed in terms of schedule and thus are practical for participants to attend. Better payment terms also apply to our professional programs.

Courses are separate training units which can be taken independently or in any combination with other professional training units of Atton Institute Dubai.

Programs are certain sets of courses combined into packages so that, after completion of a program, you will have a certain combination of skills. Moreover, programs provide discounts on the total cost of the individual courses within the Program.

Each Program has a comprehensive description and content breakdown, which means you can easily check how a certain program fits your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, the programs cover the widest scope in each area and for this reason they are greatly valued by our participants.

If you need help in choosing the best program for you, please get in touch with our ADMISSION DEPARTMENT.

There are various payment options – cheque, cash, and bank transfer.

For details on the applicable discounts and programs admission fees, please see the section “Program fees and discounts” on the Program page.

Each program participant obtains the Atton Institute Program Certificate, which is protected by means of several authentication elements. Each Atton Program Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.

Our Admissions Department would provide you the courses schedule within the Program of your choice whereby such program schedule would be prepared considering your suggestions and the available dates.

  • Choose your Program (feel free to get in touch with us for support).
  • Send your request that you would like to register for a particular program.
  • You will receive from us the program reservation and proposals for the schedule.
  • Upon your confirmation and payment of the Admission Fee, your Program registration is completed.

Key facts


Total Duration:
On Request




Program Code:


No of Courses:


Certificate upon successful completion

Schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking

Fees & what is included

  • For Programs registrations special prices apply as outlined above.
  • The Program Fees indicated above include the applicable 5% VAT.
  • Only one type of discount can be applied to the same Program.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our programs are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our Programs have the most up-to date info and secure the excellent program fee to value ratio quality.

Program Fee Includes

  • Extensive Workbook with Program Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Program
  • Post Program Action Plan
  • Index of Additional Suggested Materials
  • Program Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

Image for: Atton Institute Certificate

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.