Comprehensive Business Professional Program (CBPP)
Comprehensive Business Professional Program (CBPP)

Program overview

The era of professional managers who specialize only in one specific subject is a thing of the past. The most in-demand, successful experts are those who can handle a wide range of tasks and whose skills enable them to see the whole issue without appealing to a number of other specialists. Such a goal might seem challenging if you’re trying to achieve it alone. This is where education and professional training programs can help you to acquire truly comprehensive knowledge and to understand how the modern business world works.

This Comprehensive Business Expert Program equips you with the necessary skillset to solve most present-day business challenges, from growing awareness of a product or service to core expertise on traditional and digital marketing to professional insights on how to improve sales and advance professionally to become a true high-performing leader. Upon completion of this program you’ll be able to design, adjust and execute central marketing, sales, management and leadership functions inside your organization to achieve maximum efficiency and results.

Here are just a few more points of knowledge with which you’ll be equipped upon completion of the CBPP Program:

  • Key skills and competencies to succeed as a present-day manager
  • Utilize advanced tools to reach your audience for efficient marketing
  • Create a sophisticated internet marketing strategy and action plan
  • Know how to get into the minds of your customers to better understand them
  • Create an attainable strategy and plan for the marketing & sales teams
  • Understand the best tactics for managing different levels in a multicultural team

Program content

  • The Digital Marketing Course provides you with extensive knowledge on the modern digital marketing landscape, which is absolutely vital for the success of any business today. You’ll learn the latest practices and how to choose the best ones as well as how to use digital marketing channels such as web platforms, social media, and various other tools to reach your target audience. With the knowledge from this course, you’ll save time and money which could otherwise be lost on inefficient online marketing and you’ll feel confident that you’re using the best solutions available.
  • The Marketing Competence Mastery Course helps you to summarise and upgrade all your knowledge and experience in marketing to execute excellent marketing campaigns. As a result, you’ll be able to better recognize advantageous opportunities and have the competency to build a flawless marketing strategy. In this advanced course, you’ll learn to pinpoint any conceivable weak elements in your current strategy and gain clear vision around what practical actions should be undertaken to achieve maximum results.
  • The Professional Sales Manager Course assists you in getting the best possible outcome from the sales team by utilizing their full potential. We cover various topics from how to select and motivate the right salespeople to best practice on how to reach and sustain perfect sales figures. To become a successful sales manager, you need to be more than a good salesperson; you have to be a leader, and to be a leader you need to be equipped with certain essential skills. Discover the special techniques of sales management and lead your department to success.
  • The High-Performance Leadership Management Course provides you with the knowledge and tools necessary to increase your efficiency as a manager. Throughout the course, you’ll study how to create a vector of development for your organization that allows your company to outperform the competition. Discover a new approach to managing your team through advanced leadership methods. Establish a clear vision, reveal potential gaps in your existing business structure and implement the perfect strategy and praxis to bring about your desired results.

What will you gain

Upon completion of this Comprehensive Business Professional Program, participants obtain the following knowledge and skills:

  • Learn the key Digital Marketing tools and their most powerful features
  • Know how to improve your website and overall Online Presence to achieve the best outcome
  • Study how to use the right online Media Channels to reach the highest outcome and results
  • Gain a sustainable Competitive Advantage through a customer-centric marketing strategy
  • Develop and enhance the overall Positioning of the business Brand in the market
  • Identify and emphasize the appropriate Marketing Channels to achieve the highest results
  • Drive and motivate your sales teams to produce higher revenue and Maximize Performance
  • Understand cultural forces and why a diverse salesforce is vital to an Organization's Success
  • Implement a strategic, long-term approach to the Continued Development of your sales teams
  • Understand the full range of Skills required of a Leader and how to obtain them
  • Significantly boost Productivity and Efficiency of both yourself and the whole organization


The Corporate Training Programs of Atton in Dubai, the UAE provide private persons and businesses with various benefits. In addition to being the best possible combination of courses to obtain a comprehensive international skillset in a certain area, the certification programs are perfectly designed in terms of schedule and thus are practical for participants to attend. Better payment terms also apply to our professional programs.

Courses are separate training units which can be taken independently or in any combination with other professional training units of Atton Institute Dubai.

Programs are certain sets of courses combined into packages so that, after completion of a program, you will have a certain combination of skills. Moreover, programs provide discounts on the total cost of the individual courses within the Program.

Each Program has a comprehensive description and content breakdown, which means you can easily check how a certain program fits your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, the programs cover the widest scope in each area and for this reason they are greatly valued by our participants.

If you need help in choosing the best program for you, please get in touch with our ADMISSION DEPARTMENT.

There are various payment options – cheque, cash, and bank transfer.

For details on the applicable discounts and programs admission fees, please see the section “Program fees and discounts” on the Program page.

Each program participant obtains the Atton Institute Program Certificate, which is protected by means of several authentication elements. Each Atton Program Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.

Our Admissions Department would provide you the courses schedule within the Program of your choice whereby such program schedule would be prepared considering your suggestions and the available dates.

  • Choose your Program (feel free to get in touch with us for support).
  • Send your request that you would like to register for a particular program.
  • You will receive from us the program reservation and proposals for the schedule.
  • Upon your confirmation and payment of the Admission Fee, your Program registration is completed.

Key facts


Total Duration:
On Request




Program Code:


No of Courses:


Certificate upon successful completion

Schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking

Fees & what is included

  • For Programs registrations special prices apply as outlined above.
  • The Program Fees indicated above include the applicable 5% VAT.
  • Only one type of discount can be applied to the same Program.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our programs are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our Programs have the most up-to date info and secure the excellent program fee to value ratio quality.

Program Fee Includes

  • Extensive Workbook with Program Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Program
  • Post Program Action Plan
  • Index of Additional Suggested Materials
  • Program Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

Image for: Atton Institute Certificate

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.