Certified Executive (Personal) Assistant Program (CEAP)
Certified Executive (Personal) Assistant Program (CEAP)

Program overview

Nowadays, it is difficult to imagine a successful, high-ranking, busy Executive who can handle all questions and situations by himself. Undoubtedly, he needs the support of a qualified and skillful personal assistant. Thus, an Executive Assistant plays an important role in the life of any organization, and he/she carries a lot of responsibilities. For this reason, it is absolutely crucial to ensure that the skillset and knowledge of the executive assistant are adequate in order to successfully accomplish the assigned tasks.

This program equips participants with the key communication skills and techniques that are necessary for an Executive Assistant to be able to perform tasks flawlessly and with maximum efficiency. All nuances of professional correspondence, business etiquette, and advanced business communication skills are covered throughout the program.

Upon completing this program, the executive assistant will be able to perform his/her daily tasks with ease and truly support the Executive. Mastering all points of this program allows the Executive Assistant to take a lot of routine burdens off the boss’s shoulders, enabling the boss to attend to other business needs, which will be highly appreciated.

This program significantly increases the productivity of Executive Assistants, allowing them to perform daily tasks as effectively as possible. The following topics are covered through the program:

  • Write excellent letters, reports, proposals, emails and much more using the best practices
  • Master verbal and non-verbal communication skills to achieve set goals
  • Overcome communication barriers and handle uncomfortable situations
  • Know the key elements of multinational communications and cultural awareness
  • Possess Communication skills to be able to connect with people at all levels
  • Bring your overall professional communication skills to the next level

Program content

The Executive Personal Assistant Program (CEPAP) consists of 3 courses to give you a holistic understanding of all the skills and knowledge that a modern personal assistant should know and master.

  • Professional Business Correspondence this course covers all key styles and channels of business writing, such as structuring business letter, emails, proposals, and other business messages for better reading comprehension, understanding multicultural specificities, and more. The course helps you to establish a better connection with people through enhancing the efficiency of your written communication and making it seamless and flawless.
  • Master of Professional Business Etiquette: this course provides you with the key points of modern business etiquette, which are irreplaceable in the contemporary world where you are constantly interacting with people all over the globe. The course allows you to look at business etiquette from another perspective and understand which practices you should use while interacting to make your communication style remarkable.
  • Advanced Business Communications Skills: this course gives you an advanced look at techniques, skills, and practices of modern communication which can exponentially increase your productivity. Master the way you communicate verbally and non-verbally while considering cross-cultural nuances. Additionally, throughout this course you will explore advanced psychological principles that help you to achieve a new, advanced level of interpersonal communications.

What will you gain

Participants in this Program will understand how to communicate without barriers using any channel and learn how to:

  • Use the principles of Etiquette for career growth through understanding people clearly
  • Apply Psychological Tips for making and maintaining a positive impression
  • Improve personal performance via the practice of Exceptional Etiquette principles
  • Develop excellence and maximum efficiency in written Business Correspondence
  • Utilize a variety of Practical Email Tips to be implemented on a daily basis
  • Use the best practices of effective Telephone and Face-to-Face Interaction
  • Efficiently apply the Psychological Principles of effective Business Communication
  • Deploy the appropriate techniques, tools, and skills of Non-Verbal Communication
  • Increase your level of written Business Communication skills and proficiency
  • Improve your skills and ability for seamless Cross-Cultural Communication
  • Boost your Professionalism with certified skills to help you stand out at work


The Corporate Training Programs of Atton in Dubai, the UAE provide private persons and businesses with various benefits. In addition to being the best possible combination of courses to obtain a comprehensive international skillset in a certain area, the certification programs are perfectly designed in terms of schedule and thus are practical for participants to attend. Better payment terms also apply to our professional programs.

Courses are separate training units which can be taken independently or in any combination with other professional training units of Atton Institute Dubai.

Programs are certain sets of courses combined into packages so that, after completion of a program, you will have a certain combination of skills. Moreover, programs provide discounts on the total cost of the individual courses within the Program.

Each Program has a comprehensive description and content breakdown, which means you can easily check how a certain program fits your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, the programs cover the widest scope in each area and for this reason they are greatly valued by our participants.

If you need help in choosing the best program for you, please get in touch with our ADMISSION DEPARTMENT.

There are various payment options – cheque, cash, and bank transfer.

For details on the applicable discounts and programs admission fees, please see the section “Program fees and discounts” on the Program page.

Each program participant obtains the Atton Institute Program Certificate, which is protected by means of several authentication elements. Each Atton Program Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.

Our Admissions Department would provide you the courses schedule within the Program of your choice whereby such program schedule would be prepared considering your suggestions and the available dates.

  • Choose your Program (feel free to get in touch with us for support).
  • Send your request that you would like to register for a particular program.
  • You will receive from us the program reservation and proposals for the schedule.
  • Upon your confirmation and payment of the Admission Fee, your Program registration is completed.

Key facts


Total Duration:
On Request




Program Code:


No of Courses:


Certificate upon successful completion

Schedule sample one day

08:30 AM  -  10:00 AM  -  First Training Session
10:00 AM  -  10:15 AM  -  Coffee Break
10:15 AM  -  12:00 PM  -  Second Training Session
12:00 PM  -  12:15 PM  -  Coffee Break
12:15 PM  -  02:00 PM  -  Third Training Session
02:00 PM  -  03:00 PM  -  Lunch and Networking

Fees & what is included

  • For Programs registrations special prices apply as outlined above.
  • The Program Fees indicated above include the applicable 5% VAT.
  • Only one type of discount can be applied to the same Program.
  • For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our programs are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our Programs have the most up-to date info and secure the excellent program fee to value ratio quality.

Program Fee Includes

  • Extensive Workbook with Program Materials
  • Handouts and other Supporting Materials
  • Practical Examples and Various Case Studies
  • Quick Reference/Top Tips Guide
  • Professional & Experienced Instructor
  • Accelerated and Intensive Learning Techniques
  • Relationship Building within Program
  • Post Program Action Plan
  • Index of Additional Suggested Materials
  • Program Completion Certificate
Free Valet Parking
Coffee Breaks
Free WIFI access

Course certificate

Image for: Atton Institute Certificate

Participant insights

The course was highly beneficial for my job and career. This info will clearly give me the great support for my day-to-day tasks.
Muhammed A. (Senior Auditor)Auditing Company, Dubai.
What I have learned in the course was exactly what I was looking for. Highly clear and pragmatic with perfect guidelines on how to use it at my work.
Antony S. (Manager) Drilling Equipment Company, Abu Dhabi.
A very useful course that provided new insights in the customer behavior and definitely would help me with my communications with customers.
Mario A. (Business Owner) Boutique Shops, Dubai.
Great thanks – one of the best courses I have made.
Brian G. (Projects Coordinator) Events Management Company, Ras Al Khaimah.
Exciting and inspiring course. Helped me to see things differently and re-organize our customer service department.
Abbas H. (Company Manager) Project Engineering, Muscat.
Would really suggest the training to any professional who is in charge of customer care.
Jane A. (General Manager) Real Estate Company, Dubai.
The time spent at course was really enjoyable and useful. Easy to understand and I used part of knowledge the next day after training.
Samira K. (Sales Team) Car Rental, Abu Dhabi.
Was the real great overview on what I shall do to improve in the Customer Service in my business.
Syed H. (Company Owner) Data Storage Solutions, Dubai.
The info I received on the course is the surprise for me. Never though of such simple techniques which help to handle difficult customers conversations.
Gabriela H. (Manager) Call Center, Sharjah.
The training I have chosen was very useful and informative with a number of very useful points. Was well explained by the trainer.
Colin G. (General Manager) Safety Equipment, Riyadh.
The program was very explanatory and gave me a lot of points to re-think. Would sure make a difference to my work approach.
Gabriela Y. (Supervisor) Call Center, Kuwait.
Would recommend to my team members to attend the same course. It would positively help me to do my job better.
Udo C. ( Department Head) Heavy Machinery Maintenance, Abu Dhabi.
The time spent at the course was the excellent investment – a lot of useful and practical info. Exactly what I was looking for.
Idul R. (Supervisor Sales) Construction Materials, Umm Al Quwain.
It was great idea to join such training. Would be a definite backing in my career development. Thinking of taking more courses – on other subjects.
Cristina R. (Sales Coordinator) Retail Company, Dubai.
The training was a great mixture of information and practical aspects. The instructor was highly professional and the course was organized the excellent way.
Samaa J. (Projects Manager) IT Solutions, Oman.
I really liked the scope and the style of the training – very friendly, a lot of communication and highly informative.
Stefan L. (Client Relationships) Insurance Company, Doha.
It was a great idea to join such training. All members of our team shall complete it. A lot of new points and useful hints.
Burcu W. (Marketing Head) Corporate Banking, Abu Dhabi.
Was really pleased by the content of the course and qualifications of the instructors. Got a lot of useful points for my business.
Marty Z. (General Manager) Travel Company, Dubai.
Great trainer and perfect information materials. Was really worth to attend. A lot of insights and ideas on how to improve job performance.
Daniel D. (PR Officer) Private Hospital, Muscat.
As we were in the process of restructuring of our call center this training was just perfect for the time. Remarkable and valuable suggestions and solutions.
Joselito B. (Marketing Department) E-commerce, Dubai.
The course was very beneficial and practical for my duties. Handling complicated customers from now on would be easier. Great instructor. Perfect training venue.
Amira Z. (Sales Manager.) Designer Apparel, Abu Dhabi.