Activity of PR service and Certified PR Specialists

Public relations are based on several basic concepts: image, publicity, and promotion. Those are the things PR-service of each company is engaged in. The work of PR-service is not only about preparing press releases, various articles and information messages. PR-service should implement a certain strategy, developed according to the company’s mission, besides specialists of PR-service have to keep constant interaction with all audiences. The demand on high-quality PR-specialists all over the world is constantly high, therefore public relations certification courses have become so popular.

Requirements for PR-service

Any certified PR-specialist should have several features in order to cope with the typical tasks of the PR department:

• Ability to give a qualified answer to any question concerning the company work or any of its employees.
• Ability to resolve the conflict without any significant losses.
• Ability to quickly inform manager about the current situation.
• Constant response to the events occurring in the company, the principle "there is always something to say" works well here. This is especially important in the case when the company is experiencing some difficult period for its activities.
• To maintain constant control and management of all means, both inside and outside, of its environment, while creating a concrete work and its leadership, corresponding to its mission.

PR-service can be called the leader’s right hand since this service evaluates the attitude of partners, competitors, and clients. Of course, it also helps to change this attitude for the better. A good certified PR specialist will always correctly determine the mood within the team, helps to make things better in this regard, cope with problems and conflicts.