Given the fact that the cost of professional training is quite high, the company's management may think like this: “Why do we need to train staff? “It’s rather expensive, our investment may not pay off, and those who have completed training may take another job with better conditions.” But these thoughts only harm the company and slow down its development. In the article, we take a look at why is it important to train staff.
The task of any company is not only to survive, but also to remain competitive for as long as possible. And the success of an enterprise directly depends on the efficiency of its employees. Therefore, the task of staff training is topical for absolutely all companies. Personnel training is a targeted and planned process. There can be lots of reasons for staff training – improving teamwork, changing activities, entering a new market, reducing customer churn, etc. Accordingly, the purpose of staff training depends on these goals and objectives.
Why is staff training important?
Here are some arguments about the appropriateness of staff training:
- Argument No. 1. Staff training allows you to stand out against competitors. New and original services, a better understanding of the market and customer requirements, and well-coordinated teamwork through team building training make it stand out in the eyes of customers.
- Argument No. 2. Adaptation to changing market conditions. Constant changes in the external and internal environment of the company affect the qualification requirements for employees, which entails the need to bring staff competencies in line with new changed conditions.
- Argument No. 3. The advantage of job-seekers. A company with the established staff development plan gains a tangible benefit in the eyes of job-seekers compared to those enterprises that do not develop the staff of their employees. Thus, your company can get the best employees without significant investments in hiring processes.
- Argument No. 4. The ability to obtain personnel with the necessary qualifications. If the company has effective personnel development procedures, it gets the opportunity to recruit less qualified and, accordingly, more “cheap” employees and bring their competence to the required level. Covering the lack of personnel, especially in management, can only be done through the development of the staff of your own company.
- Argument No. 5. Increase loyalty and motivation of your staff. Personnel development is an essential part of personnel retention and productivity promotion policies, as well as the part of the company's motivational programs that are in line with employees' expectations and their personal professional plans and aspirations.
- Argument No. 6. Profitable investment. The competence of personnel is an asset of a company since future success is made up not only of capital but also the potential of employees. Therefore, the costs of personnel development are intangible investments that should increase the company's revenues and reduce its costs in the future. As international experience shows, personnel development costs pay off quickly.
- Argument No. 7. The ability to solve any problem with your company. Do you want to enter a new market with your product? Increase sales, or improve customer loyalty? The team does not work as it should? There is nothing better than training in such a situation.
Given a large number of advantages and enormous potential, the system of personnel training will be useful in any company, but to be convinced of the return on investment, you can conduct an assessment yourself – on the one hand, the cost of doing training, and on the other hand – a specific benefit in specific numbers. Calculate everything, and you will see whether it is worth implementing this or another solution in your company.