UAE Companies that are good at providing customer satisfaction are always concerned with the issue of customer acquisition. Beyond any doubt, customer satisfaction is essential, but it is wrong to give it a priority over the acquisition of new customers. Both aspects are highly important, and brands in UAE and abroad should pay equal attention to both of them. The tactic to prioritize customer satisfaction to customer acquisition can cause troubles.
Companies involved in customer satisfaction and completely dedicated to it fail to grow, develop and expand since these are the things that can be achieved only through customer acquisition. However, if a UAE company prioritizes customer acquisition and neglects customer satisfaction, it’ll cause a whole range of other problems.
The main focus of both customer satisfaction and customer acquisition is a customer. Anyone who tries to acquire a great number of new customers will make a huge mistake if at the same time they do not spend time and develop strategies aimed at saving already existing customers.
There are two origins of income for any brand: already acquired customers and the new ones. Thus, you should simultaneously think of both and act in two directions. That is you have to take steps aimed at retaining customers and acquiring them.
Undisputable, if your primary goal is to expand your share at the market, initially it may be enough to take care of customer acquisition only. But remember about tense competition in the UAE in almost any niche. Anyone can produce the same goods you do or provide similar services you offer. Then what wins the customer on the long run and makes them loyal to your brand? The answer is the customer's satisfaction.
What is the best strategy to choose if both aspects are equally important? Think of growth and customer acquisition, but make it client-oriented. This way you will be able to continually expand meanwhile saving already existing customers. What is underlying core of it? Customer experience.
Importance of Customer Experience in the UAE
No matter what goal you are aiming to pursue – customer satisfaction or customer acquisition – customer experience is at the heart of both. It helps these two important aspects of marketing to successfully co-exist.
Enterprises which are expanding in GCC and globally should make every effort to keep customers with the help of good customer experience. Brands should offer solutions; they should address problem point and offer ways out – that is what guarantees perfect customer experience.
Management shall strive to make its customers as happy as possible. Only this helps a company to win the competition in industry. If customers have already received good customer experience in one place, you have to offer the best customer experience to make them choose your brand.
Therefore, it is vital to take care of both aspects of marketing – customer satisfaction and customer acquisition – without prioritizing any of them as they are equally important and meet different goals.