Experienced marketers know that it is too soon to claim that the days of direct marketing are gone. It can still be very beneficial for your company especially when combined with digital marketing trends. Your efforts have to be aimed at promoting your products and services. Direct marketing is a good old strategy. Digital marketing is innovation. If the two are mixed, it will definitely have a very good impact on your enterprise. Most of the contemporary business marketing trends are on the verge. They combine the best features of both which makes them particularly effective.
One of the global business marketing trends is the personalization of everything due to big data. Customer information is more accessible than ever. And the more we know about our clients, the better we can serve them. If you rely on customer information, you can create a better-targeted marketing campaign. In fact, more than 85% of customers say that personalized marketing influences their decision to come back. Now let us consider some of the ways to make your strategies more personalized.
Brand storytelling is one of the hot trends in marketing. You have every reason to make it a part of your marketing strategy. Brand storytelling gives you a “human” face and voice. It helps you to reach potential clients; it evokes emotions and encourages customers to share personal stories of their own related to your brand. Any strategy you apply nowadays should be a combination of more traditional techniques and new business trends. Digital trends can become a very powerful and effective tool. However, you have no right to ignore direct marketing.
Incorporating the best features of different techniques is a win-win strategy. There is no need to replace direct marketing with the latest business trends. What is the way to do this right? Your direct mail can provide information about your online marketing and the social media you use. Your website address should become an integral element of any email you send - and it is not a mail marketing trend, it is a feature which simply must exist. The same refers to landing addresses. Social media are a great platform to talk to your customers. Conversation is important – it strengthens the bonds of a brand with a client.
Use a variety of social networks, just keep the conversation going. Now think of the demographics relevant to your business. Who purchases more from you? Men or women? We’ve come to the question of your targeted audience. It doesn’t matter who ultimately pays – you should focus on who makes purchase decisions. Women have a very serious buying power and potential which should be taken into account in the light of upcoming business marketing trends. A good part of your direct mail should be targeted at women.
Direct mail as a part of direct marketing enables the use of different kinds of printing materials. It is easier than ever no to create direct mail that looks customized and personalized. It may contain images and personalized messages of various kinds. It may also include coupons and information about special offers. To decide on the content, analyse the emails you’ve already sent. Which of them has turned out to be the most successful?
Email marketing trends show that companies pay enough attention to social media and online marketing. However, smaller businesses will also enjoy the advantages of something more tried and tested like direct mail. Direct mail is still very powerful. To reach maximum efficiency, do your best to combine both – popular business marketing trends and traditional ones. Therefore, it is essential to integrate both.
We live in the digital world and are surrounded by data. It seems to us that we are always connected. This has both its pluses and minuses. As marketers, we have to use the reality of the modern world to our brand’s benefit. How to connect with customers and how to make them more involved? Some of the basic characteristics of the digital world can help us do it. Think of your priorities. What are your main objectives? Use digital channels and current business trends to do this. Omnichannel marketing is one of the most effective techniques of nowadays.
Omnichannel marketing implies the use of various channels of communicating with the customer. It presupposes the application of several media platforms. Why is it some important? First of all, it is one of the business trends of nowadays. Secondly, it creates a link between creative agencies and marketers. It is one of the global marketing trends which still being explored. Marketers have just begun to understand its efficiency.
It is extremely important to make all your marketing efforts targeted. It is one of the vital digital trends. It is becoming increasingly important over the years. It would remain one of the most significant online business trends. The modern marketing campaign has to be well-targeted and based on data. Data are crucial as they guarantee that your strategies will be personalized. Data should be a part of every campaign as customers are very sophisticated regarding data. Remember that the major part of your client’s base is probably millennials who are very tech-savvy.
Some people consider direct mail as the part of the direct marketing to become obsolete. However, according to the latest research, this is far from being true. Direct mail is still relevant and still efficient. It is on the rise and is capable of gaining credibility. This means that people want to receive emails and it is one of the important email tends. The response rate to direct mail is quite high. Why? Because it is great for building a connection. Building connection is essential in the modern world. It is worth your efforts and deserves just as much attention as other techniques and digital marketing trends.
Upcoming direct marketing trends are about reaching a targeted audience. They require businesses to use a variety of tools. All your strategies have to be driven by data. Direct mail still plays a huge role. It is measurable; it is effective and can be scalable. It should be an integral part of an omnichannel strategy. Therefore, companies should not neglect direct mail giving preference to some other hot trends in marketing. Make use of the traditional tactics as they remain powerful players in the area of marketing.
All upcoming business marketing trends include social media. Their significance and influence can hardly be overestimated. The will remain one of the most important global marketing trends next year. Why? Because social media are very conversational. Modern customers appreciate an opportunity to communicate with brands. Social media give them a chance to write messages directly to companies. The response is immediate, and any issue can be resolved very quickly. Communication is an integral component of current business trends.
The use of social media will have a very beneficial effect on your reputation. Social media are about free interaction. They also raise awareness about the brand and make it more recognizable. Consumers appreciate companies with an online presence. They want businesses to be open and transparent. This digital trend will most certainly keep on growing. Marketers have to put great emphasis on the development of this particular direct marketing strategy. Mobile phones are becoming more and more popular. This is one of the reasons why social media is on the increase. Take this into account when designing your marketing strategy.
Email newsletters will remain a part of email marketing trends. In fact, nine out of ten grown-ups check their mail every day. Why do we waste such excellent opportunities? Email newsletters are still efficient. One of the main purposes of this tactic is to involve subscribers. In a newsletter, you can provide content related to potential problems and ideas. It will strengthen loyalty; it will raise brand awareness and increase the level of credibility.
How can you make your email newsletters effective? First of all, they have to be informative and up to a point. On the other hand, it has to be gripping. Rely on the best practices of creating email newsletters. Newsletters help your brand to be connected. Newsletters build community. They lead to social growth. You can also use your newsletters for the popularization of your social media channels. Do not forget about adding a call to action buttons to the most used social media channels like Facebook, Twitter, YouTube, and Instagram.
Newsletters can even drive traffic to your website. Just target your email correctly. It will increase the level of sales, expand your fan base and will have a great impact on your business. Another popular marketing trend is the use of video streaming. Facebook gives its users an opportunity to stream online with the help of Facebook Live. Video marketing will most certainly stay on the list of popular direct marketing trends of 2018. How to make your video still more efficient? First of all, include calls to action buttons. They should be seen and easy to use.
If you want to produce a quality video, it doesn’t necessarily have to be costly. Ask your clients for help – encourage them to create videos featuring your product. It is cost-efficient. Moreover, user-generated content wins trust. Arrange contests that will stimulate users to make videos. Always thank them and acknowledge, offer rewards to the ones who impressed you. The quality of content is still very important. Please, not it when developing strategies for digital marketing trends of 2018.
What turns average content into really good? First of all, this is the set of an integrated approach. Use different kinds of mediums to convey information and share messages. Make your content consistent, gripping and understandable. It doesn’t matter which type of content you decide to use – some printed materials, newsletters, a post on Facebook or a video on YouTube. Just make sure that you haven’t forgotten about your mission statement. Your message has to be up to a point.
Global business marketing trends impose certain requirements on your campaign – it has to be targeted. Competition is tough – remember this. Do not waste your resources, in particular, your money. Make sure that you reach the right people. Direct marketing combined with digital strategies allows you to analyze your demographics. After proper analysis, you’ll know for sure who your customer is. These people will welcome your product, and they are the ones who will eagerly buy from you. Do not waste this opportunity, register today for one of the best courses for direct marketing.