What are marketing strategies? It is an approach to planning with the aim to achieve the competitive advantage over other companies in the UAE or other parts of the world working in the same niche. One-size-fits-all is no longer a viable approach when it comes to the discussions on the marketing strategies. Companies in Dubai and globally have to be more resourceful than ever to stay afloat and do their best to outperform their competitors. In this article, we are going to study various types of marketing strategy used by some of the most successful organizations in the world. Keep reading on if you want to learn more about the most advanced marketing strategies and tactics and marketing for business and also see content of our course Professional Marketing & Consumer Behavior which is best suited if you want to obtain professional knowledge on this subject.
GoPro is an American technology company which produces action cameras and various mobile apps and software for video editing. Some people say that it is successful only because it appeals directly to the emotions of consumers. However, the secret to the company’s success is its content – it is authentic and easy to share. It is one of the main advantages of the brand. GoPro videos are perfect for YouTube. They can be easily uploaded, and they go viral almost immediately. What are some other secrets to the company’s success?
GoPro has very engaged communities which raise brand awareness, especially in the field of extreme sports and adventure sports. It is not about the cameras themselves – it is actually about making previously “unfilmable” things “filmable.” This makes the example of GoPro’s social media marketing strategy prosperous and thriving. One of the main “pillars” the company is the user-generated content. It would be hardly possible to imagine GoPro without it.
The representatives of the company realize the importance of user-generated content. Their marketing strategy is oriented towards improving the functionality of their product. It becomes better at editing, uploading and sharing, thus, encouraging a user to produce more user-generated content. Users can edit their video using mobile devices, and it has numerous benefits. GoPro has already managed to set the certain standard and create expectations among users. Customers know that GoPro’s videos are amusing and entertaining. It is always about something interesting and gripping.
The matter is that when we see something interesting, we start paying attention and remain focused. GoPro has banked on this feature and made it one of its best marketing strategies. User-generated content is always genuine and authentic. This kind of content is the face of the company. Therefore, the content produced by the users is as important as the product itself. It is the great marketing strategy sample. User-generated content is one of the most valuable assets of the brand. Here is the list of the main strength on the example of the GoPro’s company strategy:
- The content of the company is highly emotional;
- It engages specific communities like the fans of extreme and adventure sports;
- User-generated content has become the crucial part of the brand – it is genuine and authentic;
- Videos are easy to edit and share while the company has strong brand visibility;
- Content is always linked to the product itself; it is actually a part of the brand’s value offer.
Nike is one of the most popular brands engaged in manufacturing sports footwear, equipment, and accessories. Over the years, the company has used different types of marketing strategies. Nowadays, it is mainly fueled by company culture. There are various factors influencing the success of Nike’s marketing strategy. Therefore, it is not that easy, to sum up, their strength. They never rely on one particular approach. Nike is the company with conspicuous identity. It is easily recognizable and has distinguished values.
In the long run, one of Nike’s marketing objectives examples is to deliver the value proposition. The success of the company’s marketing strategy is due to the culture of the brand itself. What values does the company stand for? First of all, it appreciates and encourages innovation. Innovation is always embraced by the members of the brand as it a community of true believers. The culture of the brand has extended into Nike’s marketing strategy and has become its integral part. Each single marketing message sent by the company contains the sense of its self-image. Then this message is conveyed to the bigger audience.
All of Nike’s publicity, their advertising and messages are built around the company’s culture. It is one of the best marketing strategies. They have the prominent easily recognizable profile. The core values of the brand include innovation, will, athleticism and desire. These qualities are actually associated with the brand in the minds of the consumers. Implanting these values into every message of the company is the very good marketing strategy example. Now let us have a look at the main strength of Nike:
- It has the well-developed, established and sophisticated culture of the brand;
- The marketing strategy of the company has actually become an extension if its culture;
- Marketing cooperates with other departments of the company: research and development, product development, etc. which fosters the brand identity.
HubSpot is the developer of software products for inbound marketing. It now publishes more content than anyone else which is the part of their marketing for business. They bank on their content applying budget efficient marketing strategies. It works well both for smaller and bigger companies. Hubspot is now actually dominating the area of content marketing. How did they manage to achieve this marketing objective? First of all, it is a set of multiple blogs rather than a single blog. The products of HubSpot are aimed at providing tools for successful social media marketing strategy, web analytics, and content management.
How do they manage to stay at the top? HubSpot is the very good marketing plan example. It consists of 7 blogs which publish about five articles every day. Articles are written by particular people, of course. However, HubSpot is not only about blogs – but it is also about great social media marketing. Their social media accounts are working round the clock. They write about 25 tweets and 3 Facebook post per day. They send 1 email every day to their users and produce 10 Instagram posts per week. Moreover, HubSpot creates 22 YouTube videos every month and about 2,400 Pinterest pins. And it had a massive impact on the users. Just have a look at these numbers:
- HubSpot has 300,000 email subscribers;
- There are around 930,000 followers on Facebook, 655,000 followers on Twitter, 28,000 followers on Pinterest and 20,000 subscribers on YouTube.
What conclusion can be drawn based on that? A huge amount of content always makes a difference. Therefore, you have every reason to make it an integral part of your marketing strategy. If you are posting hundreds of articles and thousands of post per month, it will inevitably lead to the increase of your audience, and you’ll be able to achieve powerful presence on the internet. However, sure enough, it is not only about the amount of content you publish or share. Quality is of the great importance as well.
Anyway, sometimes more is, in fact, better in marketing for business in the UAE as we can see from the HubSpot’s example. What other things do they pay attention to? How they interact with the traffic also has an impact. They’ve got well-segmented lists. Furthermore, HubSpot offers a number of lead magnets. Each of them is designed to target users within a range of various marketing topics. Their articles are really in-depth, well-structured, informative and authoritative. They create guides, templates, series, calendars, etc.
How can one apply these examples to their own business? HubSpot matches many lead magnets to every blog post they write. This leads to high-conversion rates. It is a great and efficient way to see increased returns. This is one of the marketing strategies and tactics that always work. Use the best marketing strategies to make your business in Dubai and globally to thrive and grow. However, in real life, it is quite difficult to create a lead magnet for every post and here is why:
- It requires time and resources as it is not that easy to develop email series or an ebook;
- Low-investment lead magnets don’t always convert well
- Less targeted ebooks or other in-depth resources can convert better.
Thus, sometimes it is better to create a lead magnet for the entire website rather than develop one for every single post you make. Just divide your content into a number of topics or split it according to the niches. Then create the compelling lead magnet for these topics. The division of topics depends on the type of your business activity in UAE and globally. The list may include inbound marketing, freelancing, social media marketing strategy, etc. The number of lead magnets will depend on the number of topics. Later, you will simply have to choose an appropriate lead magnet for every blog post.
There are various marketing strategies and tactics that can be used by marketers in Dubai and globally nowadays. One of the main marketing objectives examples is the increase in the businesses returns on investment. Use the above-listed marketing strategy examples and the best marketing strategies to improve the operation of your own company. The fastest and easiest way to create a lead magnet is to turn a piece of good content into an ebook. The users will regard it as a bonus to your newly published content.