In this article, we are going to discuss what are the different types of digital marketing strategies and efficient ways of implementing them. Follow our guide to learn more about web strategy marketing and how to create digital marketing strategy. The two areas we are going to focus on – B2B and B2C marketing – are quite different. The same marketing Internet strategy can hardly be utilized in both cases. Therefore, it makes sense to talk about them separately. What is online marketing strategy and how to create a correct marketing strategy? If this is of interest to you, keep reading on. If this article is not sufficient you could get more at our Digital Marketing Expertise Masterclass.
Particulars of Digital Marketing Strategies in B2B and B2C segments
B2C Marketing Strategy
When it comes to digital marketing strategy definition, it should be noted that we have to distinguish between B2B and B2C marketing. B2C marketing works along with direct selling. Direct selling implies selling products to customers directly. This requires sales agents to create face-to-face relations with consumers. Free media is another component of B2C marketing strategy. This is the kind of publicity which is created via efforts rather than a paid advertisement. This includes:
- Different web communication channels;
- Editorials;
- Social media reviews;
- Videos and other media mentions.
Social media is an extremely important part of a digital marketing strategy. It is the very powerful web component. One of the reasons is that users find valuable content on social media. One of the purposes of a social network is to make users want to share something. All of it results in increased traffic and higher visibility. You can exchange images, video and other types of content on social media. The most popular social networks include:
- Facebook;
- Twitter;
- Instagram;
- YouTube.
Another new web marketing strategy that falls into the category of B2C is storytelling. It is crucial for a brand to tell stories. It evokes emotions which is vital. This way you go beyond the facts and numbers. Storytelling is about coining memorable tales. Tell your customers who you are, why you do this and what your values are. Now let us talk about the most important B2B types of digital marketing strategies.
What is B2B Marketing Strategy
Growth hacking is one of the new Internet marketing definitions and strategies. It is especially beneficial for brands with limited budgets. Growth hacking implies the use of social media. It helps to go things viral. The main goal what this strategy aim is growth. Every decision a marketer plans to make is pushed by growth. All products are regarded as tools while in traditional marketing they are simply things to sell. One of its biggest advantages is that it can be easily adjusted and is not very costly.
Referrals are another component of the B2B strategy. What do we mean by referrals? This is set of methods is used to tell other people about the company’s products and services. It wins trust, it increases brand credibility and as a result, your customer base growth. Referral programs can have the great impact on your business. They trigger recommendations, bring customers’ loyalty, facilitate customer retention and make an enterprise still more popular with customers.
Another digital marketing strategy is networking events. Such events gather companies that are united by a specific activity. How does it work? People demonstrate their products. It helps brands to reach exposure, find new key partners as well as attract new clients.
Furthermore, networking events help entrepreneurs to detect the most important tendencies and improve their understanding of the niche. The main benefits of networking events include face-to-face interaction. They are usually attended by many people. You can easily find your target audience. Moreover, companies with very different experience and of any size have the same opportunities. All of them have the same access to the public.
Inbound marketing is web another tool you can use as the digital marketing strategy. It is very effective. It drives conversion and brings about customers’ delight. It differs from traditional types of digital marketing strategies. It attracts the clients’ attention using relevant content. Clients are attracted by meaningful messages that appear at the right time.
Inbound marketing does not annoy customers. Moreover, it is beneficial for business companies of any size. It makes customers more knowledgeable about the product. It is easy to implement this strategy with the help of a CRM. This is an example of great web strategy marketing and one of the great new Internet marketing strategies.
Conclusion
What are web marketing strategies? These are the tools that can help your company grow and extend. This digital marketing strategy guide can be helpful, but you are not restricted in your choice of marketing strategies. Other types of digital marketing strategies include content marketing, SEO, retargeting, etc. all of the above-listed strategies will have a very beneficial effect on your business.
Please note that before making a final decision and purchasing an item your potential customers have to hear information about your goods at least several times. Immediate results are hardly possible. Analyze and implement, be flexible and adaptable. You should be able to adjust any of the strategies you’ve chosen for your business environment.