The requirements of conducting business in the modern world oblige us to write emails on a daily basis. Not all of them are efficient, though. How to write an email that would bring results? If a person you send an email deletes it immediately, you’ve hardly achieved the desired result. Let us look into the peculiarities of writing emails and discuss some of the email marketing samples.
Tip #1 – Think about your message
It is common knowledge that greetings or welcome sequences are greatly important for an email, and you see it outlined in most of the samples. However, many people ignore the importance of a message. Normally, they are standard and boring. Your promotional email sample you opt for cannot look conventional. The sequence and message do not catch your eye or grasp your attention? What does it mean for a marketing campaign? Right, the missed opportunity.
The matter is that, when people look at the beginning of your message, they can also look through the rest of your content. Why don’t you use this chance to your benefit? Therefore, your message should be memorable. Choose your language and wording with great precision. Be creative. Add a call to action buttons where necessary. When your potential clients received your email marketing materials, they should be able to recognize your company name/ brand and what exactly you want to say them.
Tip #2 – Quality content
The following thing you should take into account when checking various samples and creating your email marketing campaign is the quality of your content. Your marketing email sample should bring some value to the person reading it. This means that your email should contain relevant and essential information. These might be practical tips or recommendations concerning promotions. If your marketing emails bring no value, they will be immediately deleted.
Tip #3 – This is not just about a newsletter
When we think of promotional email campaign, we often narrow our choice and limit it to a newsletter. Newsletters are seldom exciting. Even the most creative person will have difficulties turning a newsletter into something fascinating. So, remember – this is not just about a newsletter and finding the best sample for it. You can create any content. Main point - the content is useful to its readers.
Besides, this can be done with any frequency. The successful promotional email examples can be based on a blog being written. Think of what your readers might like – look at things from the consumers’ perspective. Add a personal touch to your marketing email. You don’t have to follow a trite pattern – write what you readers will read with pleasure.
Tip #4 – Do not forget about calls to action
Your email campaign template examples should contain a clear and understandable call to action. Otherwise, your readers will simply discard this letter. Remember about links and choose the words with great care – your message has to be simple. Consumers have to see where to click. Acting on the content is as important as the content itself.
Tip #5 – Use white space and headings
The concentration span of modern people is becoming shorter and shorter. We dedicate several seconds to reading – this time is enough for us to decide if this information is interesting or relevant to us. This imposes new requirements on us. For this reason, good promotional email examples have very clear structure and outline. They have to be visually attractive. However, do not overload your marketing email with images. You can use text only, but this requires plenty of white space, bold typeface, and headings. Some of the paragraphs can be limited to one sentence.
This will make your reader stay. Huge blocks of text can hardly be digested by a modern consumer. The white space you use is very important. Dividing the content into the part is vital, too. This turns your text into a convenient well-structured and well-arranged piece of information. Headlines and white space are crucial and can be seen in the good email template examples.
Tip #6 – Take care of your links
If driving more traffic is your goal, think of an alternative to RSS. RSS feed is less efficient than writing short emails for every post you write. We cannot underestimate the importance of human curiosity. If you want people to click, remember it. The subject line of your email campaign templates has to be gripping. Will people want to learn more after they read this? If your answer is “yes,” then you are doing it right.
Lead-ins have to be gripping. How do you do that? Just sound intriguing and never give complete information related to the product. You can even sound mysterious. Make sure that you’ve made it clear that your post is going to provide great value. Will it be useful for a reader? Emphasize it. It can also look like an exclusive invitation. This is a good strategy given in the good email marketing templates.
Exclusive offers make readers feel very special. This strategy has been successfully used by numerous prosperous companies around the world. Another powerful tactic is inviting people to comment. If you want your readers to comment actively, you have to remain active, too. Write responses, pay attention to what they say. It will encourage them to comment more.
Tip #7 – Adjust the frequency of writing emails
The question of how often one should post concerns many marketers around the world. Moreover, this is one of the most important questions that have to be answered when one talks on promotional emails and best examples of promotion campaigns. However, there is no general response. For some types of companies and marketing campaign, it is advisable to write emails daily or weekly. But there are subscriptions that require less frequent posting.
Your goal is for your letter to be read. The general strategy runs as follows – write an email not more often than once a week and not less than once a month. An overwhelming amount of emails can be annoying for a consumer. If you are posting things too seldom, people may forget you and ignore what you’ve written. Analyse your case and think of the most efficient number of email campaigns.
Tip #8 – Choose the time when you post carefully
This requires prior research. You’ll have to try things out at first – send emails and analyze which ones get the biggest response. This is the right time for you! Some data suggest that some certain days result in good conversion rates. Therefore, conduct research and find the best time for your particular business activity.
Tip #9 – Never neglect to proofread
It is an obligation of anyone who writes to proofread. If you are tired or stressed out, ask your colleague to proofread. Make sure that things are spelled correctly, you’ve said exactly what you meant, and every link is working. It is embarrassing and even disrespectful towards your reader if your email contains mistakes. It looks unprofessional, so avoid any typos and fix all broken links.
Your grammar should be really good if you want people to keep on reading. High-quality content implies both what you write and how you write it. It is easy to damage your reputation and hard to win the trust of your clients back. It is so easy to spare yourself from this embarrassment – just proofread.
Tip #10 – Avoid catchy colors and backgrounds that are too busy
Email examples and templates can be overloaded with color and detail. This can make your text look secondary. However, messages matter in email marketing campaigns. If you want it to stand out, think of how you arrange the background. Your email should not look pushy. Colours have to be soft, and their combination has to be well-balanced. Otherwise, all of these elements will distract people from the content which is a vital part of your email. It will create an impression that your only goal is to sell.
Tip # 11 – Your promotional email has to be short
People find lengthy heavy emails too boring. They hardly ever get to their end. Make sure that your message does not get lost in numerous words and sentences. Your potential clients don’t want to read the whole brochure about your product. They may have never purchased things from you before. Such emails can be discouraging. If you realize that the email template examples you find are too long, make them shorter but don’t forget about the use of images and white space. Images are always gripping and encourage us to take action.
These are basic tips that can help you create great promotional email campaigns. Provide valuable content, include a call to action, use images and white space but make sure that your email is neither flashy nor too busy. It should not be too long. Be careful when deciding on the frequency of your posts. Identify the best time for posting; make your text gripping and double check before you hit the “send.”