There's always this huge tendency for business owners to trap themselves into assuming that customers will unconditionally believe them when they say that they offer excellent service and they are the best in the world.
This is very wrong, and there's need for us to comment and explain why you shall keep a necessary level of awareness on this component. The fact that you say that you are the best does not automatically mean the customer will believe it. First, they have to give it a trial before they become convinced.
The reason is simple and straightforward; from experience, business owners have continually fed customers the whole “we look after our customers” line that customers have vehemently refused to take it any longer.
Most businesses wrongly assume that they are capable of altering people's perception by making statements that they are the best. If your advert says you’ve got clients best interest at heart, and the opposite is what they experience, in that case, all the resources expended on luring clients to patronize your business are wasted.
That’s the reason it's extremely important for the business managers or owners to ensure they keep abreast of their customer trends and not on what you hope they believe.
There is a need for you to see things the way your customer sees them as well as experience things just the way your customers do.
Can you remember how long ago it was you took a good look at the way your clients or customers are being served by your employees and how the customers perceive the service? The real situation is that very few companies have true awareness and attention to the real status of the things.
Many a time, we make the assumptions that all is well because there are no negative feedbacks from customers. However, the customer is clearly not obliged to provide feedback on your service. They have a choice to take their business somewhere else so you may not even get a complaint most of the time as the customer just leaves without saying anything.
Are you willing to learn the customer's perceptions of your business or are you too busy trying to get them to accept your kind of service just the way it is? Be sure to remember that to the customer; perception is now fact. Your job is to change their bad perception of your business to a positive one. Understanding the reason they have the awareness in the first place is the only way to change it.