News & Publications – Atton Institute Education Center

News & Publications – Atton Institute Education Center

Most Important Qualities of a Successful Sales Manager

It might seem that there are no significant difficulties in the area of sales – it's enough to be attentive, to have basic business communication skills and to know the goods or services you are selling well. But in reality, it's not so simple. It’s not easy to find a good sales manager who can achieve good sales results, even considering the fact that they often get additional bonuses from each deal and the rotation of staff in this position is frequent. 80% of sales (and therefore profits) are…

Why is creative work good for you? Top reasons to be creative

The life of a modern person moves faster than ever before in the history of humankind. Unfortunately, we are all familiar with stress and psychological and physical exhaustion. In order to somehow reduce its impact on health, many people engage in some kind of activity they practice for the wellbeing of their "soul" or "spirit." A good example is creative hobbies. When we say "creative work" we mean a variety of things: writing poems, growing plants, knitting, or collecting something, for example.…

Top Tips for 2019 on Professional Development and Career Growth - The Way to Success

Why invest in employee training if they can just leave the company later on? Because it will be much worse if they end up staying without any training. The answer is rather clear: the cost of personal skills development for employees is potentially much lower than the loss of productivity and efficiency at work that arises from stagnation. We can be sure about this: human resources and brains are much more valuable than any material resources available. As a result, various training programs and…

What does marketing give to business, and why is it so important in any field?

Can you imagine the development of any business without advertising, without a set of measures to promote products or services, and without analysis of the market and its needs? Probably not. What does marketing mean for business? It is its locomotive, its driving force. Brand research, marketing, and advertising are all things that businesses cannot live without in the modern world. So, let's understand what the goals, objectives, and functions of marketing for business are. Goals, objectives,…

What is emotional intelligence and why is it so important for career development?

First, let's determine what emotional intelligence is. According to the common definition, emotional intelligence (EI) is the ability to see and recognize your emotions as well as the emotions and motivation of other people and to manage them to achieve goals. According to the results of numerous studies on the subject, emotional intelligence is among the top 10 most important skills required to achieve professional success. So, let's take a closer look at what it is, and why it's so important. Emotional…