News & Publications – Atton Institute Education Center

If you are a part of the structural unit that interacts directly with customers, you must know exactly what actions to take to meet all customer expectations. Ability to clearly understand and adequately respond to any nonstandard conflict situation when your client is unsatisfied is one of the main advantages of a modern-oriented company. Of course, if the deal closes smoothly, your efforts will only add a positive impression of the provided service. But what if the customer has objections that…

In today's market, the most important competitive advantage is the business’s focus on customer requirements. That is why the customer service system and the development of appropriate standards of consumer service are the key links in building a successful business. The introduction of common standards is the key to quality customer service. A properly created set of corporate rules provides your company with a positive image and increases the loyalty of your consumers. Under the general customer…

All businesses face complaints. We must accept the fact that complaints will occur and begin to see them as opportunities to better our services. The following is a step-by-step guide on how to handle customer complaints well. The customer may not always be right but he/she still deserves to be treated right. We must make efforts to make them happy. Although there are some customers that could be constant whiners or would want to exploit the system, most of them are just looking to get their problems…

Today, the concept of being “proactive” is successfully applied in various industries and fields of business, whether it's marketing or management. This term implies dynamic action aimed at staying ahead of competitors. The term “proactive” was taken from psychology, where it is applied to persons who feel responsible for everything that happens. A proactive individual is not looking for the cause of what is happening in the current circumstances, or at other people, but takes full responsibility.…

Irrespective of the quality or popularity of your service or product, customers will only buy it if they are in need of your offering. You, as a company, will not be able to convince them to do business with you until you know what your customers want and how your business can help in bridging the gap between your offering and their requirement. The vital aspect of any business is to understand the needs of the customer, even if you have channel partners who are responsible sell your product. Only…