News & Publications – Atton Institute Education Center

Regardless of how good your staff may be at serving customers, it is imperative that they also learn how to relate with customers when conflicts arise. To ensure your customers get the best service ever from your staff, here are a few tips to be considered; Service personnel should ensure they first identify a common ground with customers. This way, you humanize and advance the communication which makes it easier to overcome conflict situations. By treating them as humans, customers feel dignified…

In the modern market environment when the level of competition is so high, customer service of a good quality provides businesses with a whole new set of possibilities and advantages. Today, the marketing plan of every company should include a customer service development strategy. Such an approach is especially important for companies working in the field of sales of goods and professional services. While planning customer care system improvement programmes, a company’s management team should consider…

The requirements of the contemporary consumer in respect to the level of quality of customer care service are growing with each year. It should be noted that this is happening in a time of fierce competition for different market segments. The similarity of the existing services or goods makes companies use all their efforts to win the trust of consumers. The most effective way to attract consumers is not only a flexible price policy, but also qualitative services. Today it is well known that the…

Simply providing a high-quality service and impeccable customer service won’t be sufficient nowadays. For you to turn your customers into long term clients you must go above and beyond with your services and to do that you can follow the 5 main tips we provide below. 1. Customer Engagement Engaging with your customers on a respectable level is highly important. Take a minute to look at things from their perspective, understand what they’re expecting to achieve, and ultimately hear them. Clients…

For each business owner engaged in commercial activity, the sales team is the priority. There are several situations when organizing the active marketing is unconditionally needed for the business. In particular, you need to create an effective and established system of sales in the following cases: There is an urgent necessity in the sales department; There are limited time resources for the education and training of your own marketing managers; The owner is not able to invest heavily in the…