News & Publications – Atton Institute Education Center

Today, the concept of being “proactive” is successfully applied in various industries and fields of business, whether it's marketing or management. This term implies dynamic action aimed at staying ahead of competitors. The term “proactive” was taken from psychology, where it is applied to persons who feel responsible for everything that happens. A proactive individual is not looking for the cause of what is happening in the current circumstances, or at other people, but takes full responsibility.…

Irrespective of the quality or popularity of your service or product, customers will only buy it if they are in need of your offering. You, as a company, will not be able to convince them to do business with you until you know what your customers want and how your business can help in bridging the gap between your offering and their requirement. The vital aspect of any business is to understand the needs of the customer, even if you have channel partners who are responsible sell your product. Only…

One of the most important duties of the Customer service is to handle customer issues over different means – direct verbal communication as well as over phone, email, social media, etc. As for an operative business, your customers are absolutely vital for you need to be treated at their best convenience handling all their complaints and inquiries. For example, a company that produces highly technical products must provide technical support team to resolve client’s difficulties. Staying in business…