News & Publications – Atton Institute Education Center

News & Publications – Atton Institute Education Center

Luxury and Premium brands: How to Increase Sales of Luxury Brands?

The premium segment includes products, the price of which is much higher than the average in a particular product category and which have a significant functional advantage compared to the products of the average price segment. But an important characteristic of premium brands is their particular emotional perception by their consumers, which are willing to pay a higher, “premium” price. Special status of customers distinguishes the luxury segment. Therefore, the approach to sales of VIP customers…

Sales Strategies and Techniques to Improve Sales Performance

Some useful sales techniques will help you to increase sales, taking into account customer behavior patterns, general approaches to increasing conversions and increasing other indicators. Here are some tips on the topical issue of “how to sell a product?” Individual approach, different techniques for different types of customers A person can be a spender, or thrifty, or something in between, respectively, the approach to these categories should differ. In order to force a thrifty to buy something,…

What is Agile Project Management?

There are different approaches to project management. One of the strategies is called agile project management. As one may conclude, agile methodology concentrates on improvement which is achieved via short cycles of development. Agile methodology is realized through 12 steps which form the core of the approach. 12 Principles of Agile Methodology – How to Stay Agile? Regular breaks after each cycle help teams to be more effective; Change of surrounding is relevant for a customer and is regarded…

Some Tips on Passing Exam on Project Management (PMP) Certification

For any project manager, project management (PMP) certification is an indicator of a high level of professionalism. Passing the PMP exam and answering all its questions is very difficult, so tips on how to prepare for the PMP exam will be useful for professionals in project management. General information about PMP certification exam A project management professional (PMP) is the most important, recognized industry certificate for project managers. There are more than 600,000 project management…

Transformational Leadership: Key Benefits and Drawbacks of this Method

The concept and leadership definition were first introduced by a leadership expert and presidential biographer, James MacGregor Burns. Here is one of leadership quotes of Mr. Burns: “Transformational leadership is when leaders and followers force each other to move to a higher level of morality and motivation.” Insight and charisma are those leadership qualities that make it possible for transformational leaders to inspire followers to change their expectations, perceptions, and even motivation in…