News & Publications – Atton Institute Education Center

News & Publications – Atton Institute Education Center

Who are training consultants and how they can help your business?

What does a training consultant do? Let’s start with the definition of a training consultant. Training consultant is a professional who develops training materials and programs for employees of a company based on the assessment of the customer’s objectives. Professional training and development consultant combines the duties of an analyst, lecturer, and expert in a particular industry, for example, sales, IT, customer service or management training consultant. This specialist can be both an individual…

Importance of Training in Business – Why You Can Not Afford to Ignore Training

The importance of training in business What are the formula for success of one business and the cause of failure of another one? Why is training so important to a business? In today's dynamic world with high competition, business is forced to adapt and discover new things constantly; otherwise, it risks to lose its attractiveness against the background of competitors. Every aspect of a business has its specifics, and only having relevant information and operating up to date knowledge one can succeed. The…

Leadership techniques to help achieve success in the UAE

Nowadays, dozens of different approaches have been developed allowing to achieve effective leadership in an organization. All of them require different leadership qualities and leadership skills. How not to get lost in this variety, and how to choose the best option for yourself? Let's look at one practical model that has proven its effectiveness in government agencies and charitable organizations in UAE and globally. The model is based on the work of Tom Peters. Kouzes and Posner carried out their…

Luxury and Premium brands: How to Increase Sales of Luxury Brands?

The premium segment includes products, the price of which is much higher than the average in a particular product category and which have a significant functional advantage compared to the products of the average price segment. But an important characteristic of premium brands is their particular emotional perception by their consumers, which are willing to pay a higher, “premium” price. Special status of customers distinguishes the luxury segment. Therefore, the approach to sales of VIP customers…

Sales Strategies and Techniques to Improve Sales Performance

Some useful sales techniques will help you to increase sales, taking into account customer behavior patterns, general approaches to increasing conversions and increasing other indicators. Here are some tips on the topical issue of “how to sell a product?” Individual approach, different techniques for different types of customers A person can be a spender, or thrifty, or something in between, respectively, the approach to these categories should differ. In order to force a thrifty to buy something,…