News & Publications – Atton Institute Education Center

News & Publications – Atton Institute Education Center

Top Tips for 2019 on Professional Development and Career Growth - The Way to Success

Why invest in employee training if they can just leave the company later on? Because it will be much worse if they end up staying without any training. The answer is rather clear: the cost of personal skills development for employees is potentially much lower than the loss of productivity and efficiency at work that arises from stagnation. We can be sure about this: human resources and brains are much more valuable than any material resources available. As a result, various training programs and…

What does marketing give to business, and why is it so important in any field?

Can you imagine the development of any business without advertising, without a set of measures to promote products or services, and without analysis of the market and its needs? Probably not. What does marketing mean for business? It is its locomotive, its driving force. Brand research, marketing, and advertising are all things that businesses cannot live without in the modern world. So, let's understand what the goals, objectives, and functions of marketing for business are. Goals, objectives,…

What is emotional intelligence and why is it so important for career development?

First, let's determine what emotional intelligence is. According to the common definition, emotional intelligence (EI) is the ability to see and recognize your emotions as well as the emotions and motivation of other people and to manage them to achieve goals. According to the results of numerous studies on the subject, emotional intelligence is among the top 10 most important skills required to achieve professional success. So, let's take a closer look at what it is, and why it's so important. Emotional…

10 Best Tips on How to Develop Creative Thinking

Creative thinking: What is it? So, let's first determine what is "creative thinking." Creative thinking is, above all, an unconventional approach to solving problems and tasks. This is when you go beyond the accepted standards or norms and look at objects and phenomena from a different point of view. A typical example of this is the famous detective Sherlock Holmes. It was thanks to his original approach, his unconventional viewpoint and his ability to go beyond that he succeeded in cases where…

Selecting Professional Training for Successful Career Growth – Trends of 2018

If you’re in doubt over which direction to take when it comes to further career development and you’re wondering which specialist area will be in demand next, here is a brief list of highly popular professions: Six most promising career areas in 2018 - 2020 1. Programming and IT The prospects of programmers and IT professionals of various kinds are now beyond favorable. The rapid implementation of digital technologies and the Internet into the banking sector, medicine, trade and other industries…