News & Publications – Atton Institute Education Center

News & Publications – Atton Institute Education Center

Communication as a Critical Professional Skill

Our world is drowned with info, from various written and auditory information to images to all types of non-verbal communication. The volume of data we face on a daily basis critically exceeds what we used to have to handle in earlier days. For this reason, the ability to manage all this info and communicate effectively has become a precious asset. Nowadays, communication skills are among the most highly-demanded soft skills by companies. It remains at the top of the list, even above other soft…

How to Secure Your Future Job

Nowadays, numerous publications and debates warn of the great number of jobs which will become obsolete in the near future due to recent and upcoming technological development. An Oxford University study reveals that more than 45% of today’s jobs will not exist in 25 years as they will be replaced by robotics, AI and other technologies. These changes would touch not only basic labor jobs, but also spread to white collar jobs. While previous changes in technology have mostly impacted blue color jobs,…

Finding Solutions at Hard Times via Service Quality

Key fact: A recent international study reveals that around 40% of company executives are aware that the customer service and experience in their company is not satisfactory, and the majority of executives plan to implement changes in the coming months. On the other hand, the majority of these executives in UAE and globally stated that they do not have a clear vision on where to start. High quality customer service is a vital element in the ability of any company to achieve great sales numbers and…

What Should Every Professional Know for a Successful Career?

Career and personal self-fulfillment are very important aspects of overall life satisfaction. A successful career does not guarantee that you will feel happy, but without proper self-fulfillment, a person will most certainly feel insecure and anxious. Many people who are professionally successful note that their career growth increases the quality of their lives. The upward movement in career opens up new horizons for you. On the other hand, it always presents a certain amount of risk because you…

Most Important Qualities of a Successful Sales Manager

It might seem that there are no significant difficulties in the area of sales – it's enough to be attentive, to have basic business communication skills and to know the goods or services you are selling well. But in reality, it's not so simple. It’s not easy to find a good sales manager who can achieve good sales results, even considering the fact that they often get additional bonuses from each deal and the rotation of staff in this position is frequent. 80% of sales (and therefore profits) are…