While customer care history may seem more glorified, there are companies and countries that have set out the right path for the evolution. We didn’t just come from traveling miles to stores to today’s multichannel era where technology has revolutionized the entire customer experience. It took some sacrifice, resources and time to make get us where we are today.
The Tom Wieland’s journey that started all the way from 1997 has the most-valued lessons for forward thinking companies. Amazon holds the top reputation in showing how far customer support standards can go. Ranging from self-service, telephone platforms, over 55 contact centers, CRM, to other customer service platforms, Amazon is enough of an inspiration to the whole business world. If you have never transacted on the platform, kindly try and you will be amazed how cool and innovative their customer services are.
It is so humbling when you get text messages updating you on the shipment, arrival, and delivery of your product. Amazon is not only an efficient marketplace but a platform where anyone around the world can experience the best hassle-free customer experience. You will experience the exact opposite of what happened in the early pre-telephone era when a defective or a poor-quality product was your fault. It is simply an amazing platform where you build a true marketing confidence.
Apple is among the top global inspiring companies that focused on producing customer-focused products. This company is a giant in the media today not because of their high-quality products or top-notch technology but due to their impeccable focus on branding. Apple products are a perfect illustration of the best way of customer service through which a company can connect to the through needs, demands and expectations of consumers.
This is a multinational company that has achieved brand prominence due to its focus on providing products that make people’s lives easier. Everything related to refreshing, youthful and energizing relates to their products.
1868: J.R Watkins Company
Founded by Joseph Watkins over hundred years ago, the Watkins Company introduced the unconditional money-back-guarantee that seems so fresh in our minds today. Red Liniment was the first product to bear the money-back-guarantee title and it is still active in the market today. What started as a humble beginning is today’s most remarkable customer support milestone. Excellent customer care & service has seen Watkins grow from a humble one-man operation to one of the largest Companies.
This is another honorable mention that deserves credit for helping thousands of companies achieve better customer support standards history. Started by three friends in Copenhagen, Zendesk managed to eliminate the confusion that for long stagnated efficient marketing in the business world. The platform helps companies acquire modern customer support software. Their effort has seen many companies achieve proactive engagement and efficient self-service.
The H.M.S Agamemnon Atlantic Cable
The zeal shown by the HMS crew of 1866 in installing the first transatlantic cable created an enduring vision that will forever remain in the hearts of world entrepreneurs. Even though their project, which was an immense undertaking, never came to a completion, they proved to the world that we are one. Their project was an insight to today’s fiber cable, satellite, and wireless technological developments. You can imagine the coils of cables that they had to handle in the midst of storms.
Despite the fact that their project never worked, their vigor to connect the world has become a powerful milestone in customer support experience history.
Countries: Belgium, Norway, and New Zealand
Based on actual surveys carried out in over 140 countries, Belgium unsettled its rivals in offering the best customer service experience globally. This, however, doesn’t mean that other countries offer poor customer support. In fact, countries such as Canada and the U.S.A have indicated higher levels of customer satisfaction.