In this article, we are going to address the most effective SEO marketing strategies which are reviewed in greater detail within our Digital Marketing Course. Before going into detail let us make a clear distinction between SEM and SEO. So, what is SEO marketing? SEO marketing implies increasing the number of visitors to a particular website using improving its ranking. SEM is an Internet marketing strategy aimed at increasing the visibility of a website via organic search and search advertising. Therefore, SEM is the bigger issue and encompasses SEO and other digital marketing strategies. Search engine marketing is a universal notion.
There are numerous SEO marketing strategies. One of the first and foremost is the link building strategy. Many people mistakenly think that link building is not so important. However, they are mistaken. According to the latest research, link building is one of the most crucial ranking drivers in SEO marketing. The top three ranking determinants according to Google include link building.
Links are the very powerful tools in SEO digital marketing. However, they work only in combination with high-quality content. If the content you produce is irrelevant, boring, outdated or is not competitive enough, links won’t save you. SEO marketing implies summing up both. Links will come into force only if you take care of the content.
Another important strategy that can be used for search engine marketing is the use of SEO user-friendly URLs. URLs that are descriptive and contain keywords have been an efficient SEO marketing strategy for many years. Anyway, recent research shows that user-friendly URLs result in better ranking. There is no limit as to the number of words. However, only the first five words, according to Google matter. This means that the most vital keywords should be placed first. Use them at the beginning of your URL and stick to about five words.
SEO meaning in marketing means local and mobile optimization. Mobile phones have become the inevitable element of our lives. Thus, you should keep mobile phones in your mind in the first place. Pay particular attention to local search. A new Google algorithm, Possum, will appreciate it and reward you. If there is a local component in your business, then local optimization is the crucial requirement. More and more consumers use mobile phones to perform a search. They look for local businesses and products. If you don’t take care of that, your competitors will outshine you.
Another recommendation for SEM improvement is writing longer content. Articles that exceed two thousand words rank better than shorter ones. However, it is not only about the length of the content. It is also about its quality. True, it is hard to produce such a long article that would be both informative and fascinating. Its length matters but the quality are still of primary importance. Make sure that your content is well-structured, well-arranged and written. According to recent research, there is an evident link between the length of the article and its ranking. The minimum requirement is up to one thousand five hundred words. It can be a little less for a blog post and can reach up to two thousand words in case of evergreen content.
Finally, one more SEM strategy includes optimization for mobile phones. It is extremely important the meaning of it since we all live in the digital era. Mobile phones have already overtaken tablet and desktop search. They account for more than half of all searches. Google takes local optimization into account when ranking web-pages. The mobile version of the website is now vital – it is one of the primary indices used by Google.
Separately, we can’t pass by the search advertising. It is also a significant part of SEM. In a nutshell, you pay a specific amount of money to make your website, brand or content more visible and easier to find on the web for the potential customers. There are few advantages of this approach. First, you pay only when people click on your advertisements (PPC), make conversions (CPA) and get impressions (CPM), seems fair, doesn’t it? Second, you can track, measure and analyze to whom you show the advertising, what you pay for and see the gaps that can be eliminated and reveal a room for further improvement. But it is not a silver bullet for your marketing strategy because there is a bitter aftertaste after all that customer you acquired from a search advertising – you have to pay for it. Sometimes a lot, that is what you must be ready for.
If you implement all of the above-listed strategies, you will see great benefits for your business. Make them be the part of your SEO marketing campaign. A successful SEM campaign encompasses link building, the use of SEO user-friendly URLs, performing local optimization and mobile phone optimization as well as writing longer content and well-adjusted search advertising.