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Upcoming Courses
Service Quality Competency and Customer Satisfaction
19 May 2019, Dubai, UAE
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F1 Rules for a Customer-Centric Strategy
28 May 2019, Dubai, UAE
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Customer Satisfaction and Loyalty Masterclass
11 Jun 2019, Dubai, UAE
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Working with VIP Customers – Endorsed Professional
09 Jul 2019, Riyadh
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The Benefits of a Customer Service Certification for a Company

No one doubts about the role of sales managers, marketers, accountants and directors. And what is the role of a certified customer service professional? Any company, no matter what model it uses (B2B or B2C) contacts its customers, and this is where a specialist with a customer care certificate is needed. The success of any business depends directly on how successfully a company attracts new customers and retains existing ones, so it can be said that the role of customer service specialists is one of the key ones.

At the same time, the lack of a well-thought-out customer service strategy and specialists with customer service certificate can lead to a complete collapse of businesses, especially those which contact with customers more: retail, tourism, banking, etc.

The head or top management of any company should understand the importance of customer service certification for business and allocate funds for development in this direction. Thus, specialized courses and customer service training have become increasingly popular in the UAE.

How to improve customer service – key issues

When planning customer service training, you should, first of all, consider the company's goals. What exactly do you want to achieve by improving the customer service? Your personnel that is going to get the customer service manager certification must also clearly understand their goals. For example, your goal is to enter a new market. Therefore, training should pay special attention to the study of potential consumers in the new market, their requests and needs.

It is also necessary to identify existing and potential problems that can prevent you from delivering the excellent customer service. It is necessary to identify, whether your products and services meet the client's expectations and needs, and what kind of customer experience they get by interacting with your company. Also, in the process of customer service training, one should think about how to stand out from the competition and give your customers something special, something extra.

Thus, when choosing a customer service training solution with certification, it is important to consider your specific goals and potential problems. Remember that the right customer service is the basis of any business, and the certified customer service professional is an indispensable person in any company.