Customer Care as Key Element of Business and Career Triumph
Where Success Begins
Atton Institute unique and highly useful book

The following flowchart combines all the factors that lead to a successful business or a failing one. A happy client for a long time is better than a happy client for short periods of time. Conversely, a buyer who is unsatisfied for short periods of time gives a business the opportunity to rethink its strategy and evolve; a situation like that requires a positive change. However, in a case where the customer continues to be unsatisfied for a longer period of time, the business is likely to be negatively impacted the business the business is likely to be negatively impacted.

The above image sketches out a general view of the impact of customer reactions on businesses. In order to have a better understanding of how exactly a client impacts a business, we have to look at the levels of a business in detail. In the following section, we will look at how customers influence changes in a company’s structure, reputation, management and employee satisfaction. As we discuss these areas, the above image will start to make more sense. Having a look at a company’s way of dealing with happy or unsatisfied buyers will help you predict the future growth of the business or its downfall.