Table 1: Marketing Ideologies: An Overview
Marketing Ideologies: An Overview
Period of Time
Conceptual Ideas
Before the Industrial Revolution
Marketing did not exist as a theory, but in practice, merchants would use symbols, trademarks and signs to uniquely present their goods and differentiate themselves from competition
Aesthetics and noise were a means of attracting
Word-of-mouth
Industrial Revolution and Post-Revolution Era
Mass production triggered the need for categorizing products and separating them per item, not only per segment/line of production
Salespersons were introduced
Newspaper advertisement
Growing must develop a variety of products due to high demand
Technological Revolution
Creating sales departments within businesses
Creating call-centers
Focus not on production only, but also on customer’s requirements
Creating advertisements, leaflets, brochures
Gift-giving and free samples of products as a marketing tool
Adaptation of customer services to widen direct access to clients internationally
Products influenced by international cultures and mentalities
After the Technological Revolution, production data changed faster and more drastically. With the international expansion of the market, business owners opened departments in different countries where they could hire cheaper labor and increase their possibility of securing a competitive advantage on the market.
