Book “Customer care: a new Business Discipline”

Customer Care: A New Business Discipline or Where Success Begins

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This book of Atton Institute will help you to:

  • Understand customer service and its value and importance for your business
  • Increase efficiency of the organization by improving customer service skills
  • Achieve outstanding results in your business via implementing customer focus standards


This book, published by Atton Institute, reveals the secrets of the modern customer care world and how you can use these insights for your maximum benefit. You’ll read about the entire history of customer service, from its earliest stages all the way to modern times when customer service has now become such a fundamental part of the present-day business. With a better understanding of the evolution of customer care through the years, you’ll be able to see the whole picture and realize how crucial good customer service is for contemporary business success in UAE, or in any country in the world.

There are so many changes and shifts in the field of marketing these days, and this book explains how to be ready for them, how to catch the wave of current trends in customer service/care and be ahead of the competition. You’ll understand the main strategies rules and practices that will help you bring customer satisfaction to the next level. A detailed review of the Do’s and Don’ts of customer service will arm you with practical advice on how to achieve great positive impact on your organization and employees.

The goal of this book is to highlight the importance of customer service, show you how it can positively impact your career and business, and urge you and your organization to make the necessary changes. We want to change the erroneous perception some companies may have that their business is more important than their customers and help you realize that if you don’t take care of your clients today, tomorrow you may be completely out of the market.

Who should read this book?

This book is perfect for all who want to build a successful customer-centric organization and gain an undisputable advantage in this customer-centric modern era of business. It is also tremendously useful to all those who want to improve their career by making simple adjustments which will bring astonishing results.