The client is a premium high-end school in UAE. They are located in the Northern Emirates. Over 60% of their students are Emirati and the rest are high income Western Expats.
The school is expensive compared to other schools in the area. They have only one person managing the entire Marketing function. They get leads for enrollment but most of these leads are not qualified. They want qualified leads from people living close to their school.
Our Certified Training Consultant helped the client using the following methodology:
Conduct an in-depth analysis of lead sources, school resources and current marketing methods
Train the Marketing Manager on improving SEO, Social Media content offers and lead generation funnels with analytics to enhance the school's marketing assets.
Create an actionable plan with the Marketing Manager to implement specific steps post training
Documenting Key Issues
The biggest issues school s face is lack of structured processes and automation to consistently generate marketing outcomes such as qualified leads. Another is not utilizing the power of school staff in the marketing process.
The solution focused on three key pillars:
Using developers to enhance on page and off page SEO, particularly for lead generation
Using community building to activate referral programs using messaging apps and social media
Using the power of automated tools in CRM, Analytics and Video to generate and manage leads
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