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Modern Strategic Brand Management
12 Nov 2019, Dubai, UAE
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Looking for Certified Brand Manager – the Importance of Professional Certification

Your brand is your message to clients. It tells them what to expect from your products and services, and what differs your offer from competitors' offers, your brand shows how people should perceive you. And in order to get the right brand promotion strategy, one needs a Certified Brand Manager. And to find a good specialist in this field is not an easy task.

It is unlikely that someone will argue with the fact that professional knowledge, skills and experience are crucial in determining the brand manager's competence, however, when hiring a specialist, HR cannot conduct an examination to define a professional level, instead, HR will look at diplomas, certificates, and other documents confirming the training of the applicant. It is with these documents; a specialist is evaluated first.

Becoming a certified brand strategist

As it has been already mentioned, knowledge skills and experience are the most important elements of the success of any specialist, including a brand manager, but there is one important difference distinguishing a self-taught person and the one who has completed specialized courses. And this difference is in the system approach to learning. As a rule, specialized classes, courses, and training are developed by specialists in this field (we are talking about certified training centers and institutes) who understand well what material should be presented, what are the features of a particular activity, how to apply in practice certain knowledge and skills. In addition, one can practice practical skills with the group on these classes. And in self-learning, a person usually does not have a full picture of what knowledge and skills should be mastered, something important can be missed, and as a result, the value of this knowledge will be greatly reduced.

Currently, there are lots of educational opportunities for brand management certification courses. Even if you fail to find the right ready-made specialist for your company, these courses will help to get the right skills and knowledge, needed for banding.